David Marshall Email & Phone Number

Natick, Ma, Us

Greater Boston

I work closely with dev teams for web-based applications. End-to-end support includes generative research to identify pains and unmet needs, testing concepts and hi-fi prototypes, and generally fostering a common understanding of who our users are and how they interact with our products.

Boston, Ma

I conduct qualitative and quantitative research to understand our customers' needs and preferences, as well as usability testing to evaluate the usefulness, effectiveness, and ease of use of products and prototypes.Responsibilities include:-Designing research plans in partnership with product owners, including clearly articulating the research questions to be answered-Running online studies, including developing screener guides and questionnaires-Running in-person usability studies, including writing moderator guides and conducting interviews-Analyzing data, interpreting and presenting the results to inform next product steps

INNOVATION AND RESEARCH TEAM-Studied the relationship between language and performance to create new products and services-Researched and prototyped multiple ways to measure “Genius”-Designed and tested interventions based on principles of cognition, behavior, and learning-Increased client engagement and retention through observation, interviews, prototyping, and implementation of new notification process for client consulting initiatives USER EXPERIENCE DESIGN-Created online, scalable version of a personalized consulting experience, including workflow, script, and interface-Developed proposal for version 2.0 of existing mobile app via ethnography and interview-based research to understand clients’ current experience and unmet needsINSTRUCTIONAL DESIGNER AND TRAINING MANAGER-Proposed, tested, and refined content for premiere client conference; ensured consultant preparedness -Designed and managed most successful and memorable training for 100 consultants by focusing on user experience; new self-study component increased quality while reducing training team overhead-Initiated and facilitated 3-day summit to refresh design of premier client conference; used design thinking and intense collaboration to identify unmet needs, develop new content, and increase client satisfaction

A performance consulting company that changes mindsets to change performance, and grows companies while growing their leaders. Coached clients and led executive team meetings focused on delivering breakthrough goals; organizations ($5B – $25B) included energy, healthcare, retail, and building materials industriesCo-designed in-depth interview process to articulate and visually map values and motivations, enabling 750+ leaders to identify and expand their best performance to new areasCoached senior executives to challenge and shift legacy thinkingLed multi-day, 150-person courses on innovative thinking for global leaders

Conceived and wrote articles and blog posts to advance Gap International’s thought leadershipPublished the two most widely read and shared posts on the company ThinkGrowth blogPublished as ghost writer for Gap International COO in Atlanta Business Journal

Summarized results of a proprietary diagnostic for senior executives, administered to tens or hundreds of teams in each organizationTranslated demographic and survey data into meaningful stories that inspired action for C-Level executives, including compelling visuals built in TIBCO SpotfireShifted from dense, data-first reports to executive summaries that tell a clear story; redesigned reports based on analysis of consultant and client needs and utilization

Ba, Linguistics, Cognitive Science

Activities and Societies: Delta Upsilon, Penn Band, Wind Ensemble, Percussion EnsembleGraduated in 2005 from the University.

Strategic Design Mba, Design & Innovation

Member of the first-ever class of the Strategic Design MBA, designed to infuse the methods of design thinking into a traditional business.