David Morrison Email & Phone Number

Toronto, ON, CA

Toronto, Canada Area

• The BrandPull mission is 'Making Buying Easy'. It sounds so simple, doesn't it?The simplest things are often staggeringly difficult to achieve. The goal of "Making Buying Easy" is one such marketing concept.
• customer advocacy + empathy = the fastest way to a transaction
• I focus on customer understanding, irresistible offers and sympathetic messaging
• I create customer desire which supports moving to high-margin pricingOther Agencies prioritize traffic & conversions: I focus on satisfaction (margins) 1st and volume 2nd.When your purpose is to 'Make Buying Easy'.
• position your stuff in the hierarchy of motivational appeal: mind vs. heart vs. genitals
• document paths and routes to customer empathy

Kolkatta, India + Toronto, Canada

• I help M&M client companies plan and execute goal-specific marketing campaigns. I act as the customer advocate living in the middle of the Agency -- championing for:
• deeper customer relationships
• clear and relevant product messaging
• an understanding of customer needs, desires & motivations >> Because those secret needs & desires are the drivers of acceptance & purchase action.Goal-Specific Marketing Campaigns solve 1 of 5 Tactical Sales.
• 'big-idea' brainstorming
• offer development

Toronto, New York

Big-Advertising Meets Direct Response & Data + Research. My creative experience is supported by metrics and reliable reporting which shapes the phases of projects. I develop the beginnings of a systematic process for marketing and selling that uses more than creative appeal + USP + Positioning + "Truth Well Told".I learn to cross-pollinate direct marketing.

Toronto

Long-term consulting gives me international Big-Advertising experience in managing clients and internal staff on more than a project basis, across borders. I act as a liaison to the remains of Foster Advertising (on the 10th flr back then) which McCann has acquired. I make use of McCann research division reports and become friends with the McCann.

I learn the mechanics of marketing & advertising and how to make Agency clients more profitable.Creative I thought I would be a creative (copywriter/art director hyphnate) for ever but it turns out I have a knack for understanding clients and their problems. And I’m an effective strategist because of my customer empathy. Here, at the start of my career, I.