• Formulated and executed comprehensive marketing strategies aligned with company goals, contributing to consistent business growth.• Led market research and competitor analysis to identify trends, customer needs, and data-driven adjustments to campaigns.• Managed SEO, SEM, and content strategies for three company websites, increasing organic traffic and search engine visibility.• Oversaw e-commerce operations across multiple platforms (Al-Faris Group, Noon, Jumia, Amazon), optimizing product listings, inventory management, and user experience.• Handled paid advertising campaigns on Google, Facebook, and Instagram, analyzing performance to maximize ROAs.• Directed a team of marketers, assigning tasks, reviewing outputs, and ensuring timely completion of projects.• Compiled detailed reports on marketing and e-commerce activities, offering insights and recommendations for future strategies.

• Oversaw the complete lifecycle of gaming and esports events from inception to completion. This included conceptualizing event themes, selecting appropriate games, scheduling, and securing venues to ensure a successful event. • Supervised a team of ushers and other event staff to ensure efficient and effective event operations. Provided guidance and support to ensure that team members performed their duties smoothly and addressed any issues that arose.• Addressed and resolved event-related technical issues, including troubleshooting problems with equipment, software, and other technical aspects. Ensured that all technical components functioned correctly to support a seamless event experience. • Managed all aspects of participant coordination, including registration, communication, and handling of qualifying rounds. Ensured that participants were well-informed, properly scheduled, and had the necessary logistics for successful participation. • Organized and executed logistical arrangements for the event, including venue setup, equipment placement, and scheduling. Ensured that all logistical components were handled efficiently to support smooth event operations.