Who is Rob Cairns? Overview
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Rob Cairns is listed as Insight Lead at OVO, based in Glasgow, Scotland, United Kingdom. AeroLeads shows a work email signal at ovo.com, phone signal with area code 877, and a matched LinkedIn profile for Rob Cairns.
Rob Cairns previously worked as Customer Experience Lead at Chubb and Marketing Insight Manager at Sse Plc. Rob Cairns holds Msc, Business Information Technology Systems from University Of Strathclyde.
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Email format at OVO
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{first}.{last}@ovo.com
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Profile bio
About Rob Cairns
An expert in research and insight, with 15+ years of underpinning the work of marketing and business teams for national organisations, I have expertly planned and designed research projects and insight generating activities that influence marketing activities and product development that are underpinned by hard data and analysis. I take the lead in breathing life into insight and research requirements, unifying stakeholders, teams, agencies and contributors to the research-insight process. I am a trusted insight partner to stakeholders with proven skills in developing propositions and communication research and post-campaign analysis for £40million worth of advertising. I thrive in challenges and opportunities to add to the power of research and insight in any organisation.
Listed skills include Market Research, Quantitative Research, Segmentation, Questionnaire Design, and 20 others.
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10 roles
Rob Cairns work experience
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Insight Lead
Current
Jul 2022 - Present
Customer Experience Lead
Responsible for analysing and enhancing customer journeys as well as overseeing European Customer Experience research.
Jan 2021 - Jul 2022
Marketing Insight Manager
Pivotal to the support of SSE’s marketing strategy with continuous and adhoc consumer research, market evaluations, communication, and product insights. I managed end-to-end research projects including customer needs frameworks, customer experience measurement, creative and proposition research, messaging, and branding. I optimised the value-benefit of market research agency contributions, with ownership over design, commissioning, data analysis, and market and competitor intelligence to identify opportunities and actionable recommendations. Commissioned, setup and managed SSE’s Brand Tracker that monitored SSE and competitor brand performance, and used insight outputs to recommend marketing and brand development strategies Created a 3,000 strong community for fast-tracked Voice of Customer projects Collaborated with the proposition and advertising team on the Boiler Rescue proposition, with ownership over research and post-campaign analysis Utilised qualitative research and a quantitative customer needs framework to support the development of a new Broadband proposition and messaging Held ownership for underpinning research for £40million of advertising campaigns, with responsibility over post-campaign analysis Designed a new pilot for a journey-based customer experience measurement tool Hosted workshops to guide the development of successful propositions and increase engagement with key research agencies to improve insight value
Feb 2014 - Jul 2020
Market Research & Insight Consultant
Freelancer
Partnered with The Marketing Centre on a part-time basis to support the strategic growth strategy for a company launching new audio-visual components, subsystems, digital media walls and immersive technologies; I analysed and synthesised existing research to create a benchmark to build themes and future research requirements. I produced PEST, SWOT, Porter’s Five Forces strategic planning models to support the identification of growth opportunities and threats.
Jun 2019 - Aug 2019
Market Researcher (Contracter)
Contracted by Sky to support the Strategy & Insight department on various continuous and adhoc research projects. I was challenged to lead a key tracking study to analyse the impact of the launch of BT Sport on Sky Sports using survey scripting and hosting software. I devised and setup research projects, defined objectives, target definitions, sampling, questionnaires, scripting and fieldwork, analysed large returning datasets, produced reports and presentations which included insight and recommendations.
Jun 2013 - Dec 2013
Market Research & Insight Consultant
Freelancer
Contracted to support the Global Development Director of Glasgow Caledonian University to deepen the impact of the Global Expansion Strategy, I conducted secondary research to identify new international markets to aid the universities international strategy. I also supported the development of tactical plans to aid market entry development (defined target markets, opportunities, relationships) and inform strategy and produced the underpinning insight that supported the design, development and execution of the university’s international expansion strategy.
Dec 2012 - Jun 2013
Market Insight Officer (Maternity Cover)
Conducted primary and secondary research to support the university marketing team, and in support of the strategic and tactical development of plans.
Dec 2011 - Nov 2012
Associate Research Director
I designed and managed multiple full-service international research projects that encompassed brand tracking, customer experience tracking, consumer behaviour and mystery shopper projects for tech, telecoms, financial services and regulators. I was accountable for the budget, outputs and performance of primary research work, led the research and design of mystery shopper research projects for private and public sector clients, and delivered customer satisfaction research for telecoms and household product brands to understand key touchpoints that drive satisfaction. I also managed a key account for a large-scale country brand tracking study for a major telecoms brand.
Sep 2006 - Nov 2011
Research Executive
Jun 2004 - Sep 2006
2 education records
Rob Cairns education
Msc, Business Information Technology Systems
Ba (Hons), Marketing
FAQ
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What company does Rob Cairns work for?
Rob Cairns works for OVO.
What is Rob Cairns's role at OVO?
Rob Cairns is listed as Insight Lead at OVO.
What is Rob Cairns's email address?
AeroLeads has found 1 work email signal at @ovo.com for Rob Cairns at OVO.
What is Rob Cairns's phone number?
AeroLeads has found 1 phone signal(s) with area code 877 for Rob Cairns at OVO.
Where is Rob Cairns based?
Rob Cairns is based in Glasgow, Scotland, United Kingdom while working with OVO.
What companies has Rob Cairns worked for?
Rob Cairns has worked for Ovo, Chubb, Sse Plc, Freelancer, and Sky.
How can I contact Rob Cairns?
You can use AeroLeads to view verified contact signals for Rob Cairns at OVO, including work email, phone, and LinkedIn data when available.
What schools did Rob Cairns attend?
Rob Cairns holds Msc, Business Information Technology Systems from University Of Strathclyde.
What skills is Rob Cairns known for?
Rob Cairns is listed with skills including Market Research, Quantitative Research, Segmentation, Questionnaire Design, Customer Insight, Primary Research, Market Analysis, and Marketing Research.
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