Sheila O'Connell Email & Phone Number

Usa

• Exceptionally rated multi-platform trainer and presenter – in-person, virtual, and on-demand video creator • Responded to revenue generation mandate by developing and implementing revenue producing plans to offer solutions to clients, and increased revue streams to organization • Recreated hands-on virtual trainings to demonstrate technically complex content and increase learning retention • Designed and deployed surveys based on Kirkpatrick 2 methodology to evaluate learning trends and usefulness of current training methodologies• Lead Instructional Designer on new product trainings, including facilitator guides, learning aids, and additional presentation materials• Manage department presentations and learning aids to use in tandem with virtual training sessions.

National

• Provide content training and facilitation to fulfill Insight Global customer training needs.• Develop training materials to enhance learning opportunities. • Identify gaps and opportunities in order to provide training to maximize learning experience with new hires for sales and retention programs.• Provide technical training utilizing all available technology. • Develop online and web-based training to enhance learning opportunities.• Bi-lingual trainer and facilitator onsite at Comcast new Spanish Language Center of Excellence call center located in Albuquerque, New Mexico.• Certified Comcast sales and retention trainer.

St. Charles, Mo

• Taught at both undergraduate and graduate level: Communications101; Marketing 101and 520; MIS 101;Social Media • Create curriculum and course content through development of lesson plans, reference materials, learning scenarios/exercises, assessments, and syllabi.• Utilize multiple methods of instruction to insure complete learner understanding.• Develop needs assessment to determine level of learner knowledge and quickly deploy new learning plans in accordance with analysis.• Create education exams/material assessment and post-course learning measurements.

Chesterfield, Mo

• Facilitate meetings, communications, and event development achieving KPI goals and resulting in attendees wanting to continue with participation.• Develop, implement and facilitate training of directors. Survey results show attendees perceived training at the highest quality.• Organize and facilitate training of new USB board members, includes writing, editing, and development of training activities for volunteer directors. Resulting in higher attendee satisfaction rates.• Support client by developing communications to encourage cross-functional collaboration as well as inform, persuade, and obtain buy-in. Work under tight deadlines resulting in 45% more thru put of approved articles.• Direct and organize 16 annual events. Work includes developing strategy, activities, speaker choice, location, presentation development, and venue. Survey results show error free events rating 30% higher in attendee satisfaction rates. • Design all activities for events and team building to encourage collaboration between 200+ staff members across four different organizations. Recent activities resulted in highest rated team building actives in 9 years. • Review, edit, and prepare all public communications for review by USDA; resulting in 90% higher approval rate, and 98% higher turnaround rate. • Consult with editors and writers regarding publication of social media, print, and web content resulting in higher clarity, and 30% more efficient approval process.• Design, implement and analyze organization surveys.

Lake Saint Louis

Partner with, non-profit, corporate, and educational entities as a professional marketer. •Non-profit: Implemented, organized and designed events for non-profit organizations to increase awareness of entity, promote mission, and garner donations. Content contributor on presentation and event materials. Successfully executed high-dollar fundraising events. Cultivated, researched, and initiated strategies for events such as mini-gift giving, volunteer awareness, and donor programs, resulting in 35% more attendance, 25% higher giving, and 80% return volunteer rate. •Corporate: Developed crisis communication plans, resulting in significant lessening of downtime for company when a natural disaster occurred. Implemented PR measurement tools designed to increase industry awareness of corporation and brands. Developed new social media and web strategies for organizations. Developed communication and content strategies for new and traditional media. Created presentations and wrote accompanying speeches for variety of audiences. Developed cultural training programs and phased launch and rollout initiatives.•Facilitator: Developed sales training courses. Trained organizations on software, prepared presentations on trends in marketing, sales, and social media. Developed marketing curriculum courses to undergraduate and graduate students in traditional marketing, integrated marketing, e-marketing, and PR.

Managed internal and external communications for a $3 billion dollar global organization in the semiconductor and solar materials industry. Led the development, implementation, assessment, and refinement of the Marketing Communications Plan and all activities and projects relating to this plan. Developed advertising and branding campaigns, managed website relaunch, refresh, and daily updates with regards to creative and content, developed various sales tools, presentations, videos, and collateral material. Interfaced with senior and executive management daily, as well as a wide variety of people and organizations within and outside the company as a primary representative of the company.Accomplishments:• Developed annual plan, implemented budget, and championed cost-savings for projects such as PR, ads, product marketing, annual reports, corporate communications, video, collateral material, and media kits.• Managed internal communications, including messaging, presentations, newsletters, global conferences, and intranet. Increased positive feelings towards how company communicates by 65%.• Designed 50th anniversary celebration including history book, brochures, global celebrations, logos, branding, and promotional items.• Directed various methods of multimedia communications and determined how each method affects different audiences resulting in awareness increase from 2.5% to 27%.• Design and development of high impact advertising including copy, graphics, and measurement of impact and retention of multimedia ads. Influenced awareness of both traditional and newer media by 43%.• Designed measurement techniques and gathered feedback from ad campaigns, promotional campaigns, sales tools, industry events, and other tools in order to judge campaigns' effectiveness.• Directed legal trademark and registration policy of MEMC and determine how to effectively use advantageously.

Built business from 200 customer sites to 500. Account details:Managed large contract for account of 500 locations with 800 SKU items, served by five distribution centers, moving 1 million cases per month, and achieving annual growth of 17%.Managed cross-functional team for IT projects such as implementation of Oracle database that increased distribution efficiencies, provided timely reporting and resulted in annual admin savings $250K. Developed IT cost recovery program for both obsolete items, and pricing miscalculations saving 18%.Developed marketing programs such as electronic newsletters, invoice messaging, product messaging, and designed new contact databases to allow field offices complete interaction with all customer levels.Conducted research and implemented plans to streamline service process by 15%.Presented and implemented business solutions regarding supply chain issues increasing performance by 15%.

On a contractual basis, worked with organizations implementing varied initiatives. Project examples include:Advertising: Managed national ad campaign development resulting in higher name recognition. Designed regional ad campaign resulting in 10% higher coupon redemption.Marketing: Implemented and designed branding strategies to increase consumer recognition. Lead the creation and development of marketing plans, promotional literature, and product-related activities. Account Management: Managed, gathered, and analyzed multiple research projects resulting in the development of sales order processes for 112-unit corporation.Project management: Developed key Internet initiatives resulting in faster website implementation, drawing larger audience share, and marrying printed marketing plans with electronic strategy. Copywriting: Developed multiple ads, brochures, and posters promoting events and products.Direct mail: Developed collateral package for educational seminars, media kits, and product promotions increasing exposure. Developed list origination resulting in new demographic exposure.

Developed Public Relations Strategies and implemented new policies resulting in 70% higher pick up.Wrote 90% of all press and news releases and fielded media calls.Developed international multimedia ad campaigns for new product rollouts resulting in 35% increase in call to action response rate.Researched and initiated marketing strategies for tradeshows, resulting in 25% more foot traffic to booth.Directed creative Web strategies for internal and external sites. Oversaw strategic planning, research, technology incorporation, design elements, and translations for multilingual sites.Directed new multimedia initiative resulting in 3% annual savings, and 11% revenue increase.Managed all aspects of press and news release development and implementation process for corporation resulting in 85% pick up of targeted media vehicles.Directed professional marketing staff overseeing such projects as R&D customer assessment, collateral development, interactive learning web sites, corporate multi-lingual web sites, special events, and newsletters.

Master Of Business Administration (M.B.A.), Business Administration -- Mis

Bachelor Of Science (Bs), Advertising

Activities and Societies: Alpha Sigma, Debate, Theater, Ad Club