SUMMARYA team leader with an exceptional passion for breaking new ground. Obsessing athlete/consumer insights to unlock product stories that capture the energy & attitude of the marketplace. Sport insights, cultural diversity and marketplace travel are my key ingredients to building meaningful brand+consumer connections.CRITICAL EXPERIENCES With over 20 years of experience at Nike leading design, development, and merchandising triads, I have developed strategies to drive revenue growth and achieve seasonal goals. Collaborating closely with Sales and Marketing teams, I promote positive team dynamics to ensure seamless integration and alignment in our efforts to unlock market potential through compelling product stories.My demonstrated ability includes developing product line strategies that effectively drive revenue growth through price tiering and assortment optimization. Additionally, I am experienced in performance assessment and documenting progress, ensuring we stay on track to meet our objectives.Throughout my career, I have been responsible for communicating and implementing corporate initiatives, collaborating with product category teams to identify incremental revenue opportunities. Experienced in all aspects of Go to Market for on-pitch, training and lifestyle product lines. Traveled the world to conduct consumer research and focus groups to gain marketplace & consumer insights.GROUND BREAKING PRODUCT LAUNCHES:- 2018 FIFA World Cup, Nigeria NT game kit and disrupt lifestyle pack.- 2017 Game kits and lifestyle range for 14 Nike sponsored clubs and national teams.- 2016 Brazil Olympics: Limited edition sportswear pack.- 2016 Argentina Olympic Rugby pack.- 2015 Argentina Rugby World Cup kit and sportswear pack.- 2015 India Cricket World Cup kit and sportswear pack.- 2014 Brazil Yellow Attack football kits for: Corinthians, Internacional SC, Santos, Bahia & Coritiba.- 2013 Brazil Confederations Cup: Summer of Football lifestyle pack.- 2012 FIFA Club WC: Corinthians Japan invasion - lifestyle pack.In my free time, I like to give back to my community. I have coached various youth soccer teams and created an outreach soccer training program that provided kids from low income families with a space to train in preparation for their high school varsity tryouts and beyond. In 2022 I lead the Boys Soccer Program at Tigard High School.