Rene Lopez Email and Phone Number
SUMMARYA team leader with an exceptional passion for breaking new ground. Obsessing athlete/consumer insights to unlock product stories that capture the energy & attitude of the marketplace. Sport insights, cultural diversity and marketplace travel are my key ingredients to building meaningful brand+consumer connections.CRITICAL EXPERIENCES With over 20 years of experience at Nike leading design, development, and merchandising triads, I have developed strategies to drive revenue growth and achieve seasonal goals. Collaborating closely with Sales and Marketing teams, I promote positive team dynamics to ensure seamless integration and alignment in our efforts to unlock market potential through compelling product stories.My demonstrated ability includes developing product line strategies that effectively drive revenue growth through price tiering and assortment optimization. Additionally, I am experienced in performance assessment and documenting progress, ensuring we stay on track to meet our objectives.Throughout my career, I have been responsible for communicating and implementing corporate initiatives, collaborating with product category teams to identify incremental revenue opportunities. Experienced in all aspects of Go to Market for on-pitch, training and lifestyle product lines. Traveled the world to conduct consumer research and focus groups to gain marketplace & consumer insights.GROUND BREAKING PRODUCT LAUNCHES:- 2018 FIFA World Cup, Nigeria NT game kit and disrupt lifestyle pack.- 2017 Game kits and lifestyle range for 14 Nike sponsored clubs and national teams.- 2016 Brazil Olympics: Limited edition sportswear pack.- 2016 Argentina Olympic Rugby pack.- 2015 Argentina Rugby World Cup kit and sportswear pack.- 2015 India Cricket World Cup kit and sportswear pack.- 2014 Brazil Yellow Attack football kits for: Corinthians, Internacional SC, Santos, Bahia & Coritiba.- 2013 Brazil Confederations Cup: Summer of Football lifestyle pack.- 2012 FIFA Club WC: Corinthians Japan invasion - lifestyle pack.In my free time, I like to give back to my community. I have coached various youth soccer teams and created an outreach soccer training program that provided kids from low income families with a space to train in preparation for their high school varsity tryouts and beyond. In 2022 I lead the Boys Soccer Program at Tigard High School.
Apparel & Merchandising Solutions
View- Website:
- apparelms.co.nz
- Employees:
- 7
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Independent AdvisorApparel & Merchandising Solutions Jan 2019 - PresentPortland, Oregon AreaCollaborating with start-ups, small and large apparel companies to optimize Product Creation and Merchandising strategies that enhance the brand identity and consumer experience.Currently working with a world class athlete to develop a business plan to launch a new soccer apparel & equipment brand. Overseeing all strategic aspects like focus groups, R&D, marketing, product creation, sourcing, sales projections, revenue goals, go to market, etc.
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Business Co-OwnerPalmera Beachwear Sep 2017 - PresentPortland OrCo-created the company vision, defining brand values, product identity and consumer profiles.Implemented a strategic foundation to enable product planning, pricing, design, development and sourcing. • Currently advising on all aspects of product creation, from concept to go-to market.
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Sr. Product Creation ManagerNike 2015 - 2017Beaverton WhqGlobal Football ApparelResponsible to manage $30M dollar product lines, servicing 9 clubs and 4 national teams in 4 continents.Traveled the world to understand athlete/consumer needs, capture insights and identify commercial opportunities. Leading my triad team to deliver Nike’s lifestyle vision for Nigeria at the 2018 World Cup.Spearheaded a project to revamp the Graphic Tee business for the Emerging Markets, including a strategy to manage with efficiency a “Quick-Turn” tee business, growing revenue form $800K to $4M in four years.Developed a new vision to enhance and deliver authentic product stories across functional partners throughout the Nike matrix, delivering a clear and consistent story from concept to market. -
Apparel Product Creation ManagerNike, Inc. 2009 - 2015Beaverton WhqEmerging MarketsCreated a new vision to reset the Apparel Football Soccer business in the Emerging Markets. Setting the stage to double the business to $390M by FY17. Optimizing product assortments to match market capacity, enhancing profitability and asset service according to the revenue size of each business. Appointed as Apparel lead to consolidate Nike’s Cricket and Rugby business, ramping up to the 2015 World Cup. As a result, my team introduced ground breaking innovation at the 2015 Cricket World Cup and 2015 Rugby World Cup, creating consumer excitement and strong brand positioning in each sport.
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Apparel/Equipment Product Line ManagerNike, Inc. 2007 - 2009Beaverton WhqAmericas RegionResponsible to manage line planing for sport category businesses generating a combined $85M in revenue. Cultivated strong relationships with soccer clubs worldwide, partnering with them to understand specific athlete needs, gather fan-base insights, and identify commercial opportunities that resonate with both the club's heritage and the consumer's passion for sport.Leaded a task team to reset the graphic tee business in the Emerging Markets. Enabling efficiency and 300% revenues growth over two years. Partnered with the Running Category to find innovative ways to generate incremental revenue introducing "Event Product Collections" for Nike's key running global events.
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Apparel Senior Product SpecialistNike, Inc. 2001 - 2007Beaverton WhqAmericas RegionResponsible to manage all aspects of commercialization for apparel lines generating $30M in revenue across multiple sport categories like Soccer, Running, Men/Wmn Training, Graphic Tees and Sportswear.Key responsibilities:- Drive process excellence per seasonal calendar.- R&D product innovation.- Design review technical input.- Costing.- Sourcing.- Prototype development.- Product fittings.- Buy readiness.
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Apparel Product DeveloperNike 1999 - 2001Beaverton WhqResponsible of all aspects of product development, delivering product lines for Compete, Train and Express. Managing over 400 styles per season.Traveled to Factories in Asia and Latin America to train workers on Nike's quality standards specific to prototype making.Created an employee exchange program with Latin American countries to overcome cultural differences and improve team collaboration.
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Apparel Product TechnicianNike 1998 - 1999Beaverton WhqResponsible of all technical aspects of apparel creation, managing over 300 styles per season.Managed the creation of technical design and SPEC documents. Leading fit sessions in support to the triad team.
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Embroidery DigitizerNike 1995 - 1998Beaverton WhqResponsible for the elaboration of embroidery designs aligned to the highest quality standards.Collaborated with Design to explore innovative executions for embroidery.
Rene Lopez Education Details
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Team Leadership -
The Art Of Storytelling -
Art & Communications
Frequently Asked Questions about Rene Lopez
What company does Rene Lopez work for?
Rene Lopez works for Apparel & Merchandising Solutions
What is Rene Lopez's role at the current company?
Rene Lopez's current role is Creative Mind, Problem Solver, Executive Project Leader.
What schools did Rene Lopez attend?
Rene Lopez attended Harvard Business School Online, Harvard Business School, Universidad Autónoma De Guadalajara.
Who are Rene Lopez's colleagues?
Rene Lopez's colleagues are Stephanie Downey.
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Rene Lopez
Bloomfield, Nj2gmail.com, fortress.com -
Rene Lopez
Quality Manager | Quality Engineer | Production Manager | Plant Manager | Welding InspectorGodley, Tx -
3sbcglobal.net, capcom.com, shamrockpackaging.com
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