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Led the overall pricing charter for the company across all categories; owned the strategy to be the lowest cost online channel for sellers through various initiatives such as un-bundlings, seller and competition intelligence.

- Led a team of 40+ for scale-up of core non-fashion categories on the platform such as Beauty & Personal Care, Mobile Electronics and Accessories. Also led the 0-1 journey for the fastest growing segment on the platform through launch of new long-tail categories such packaged foods, books, auto, sports etc. - Drove business growth by increasing new to category users, improving user retention through sharp pricing, driving selection width, and improving shopping experience.

Led company-wide efforts to drive up user LTV across categories, formats and geographies with focus on personalization and predictive modeling to improve user experience.

Led the launch and scale-up of 1:Many format across key categories/geos to complement the flagship 1:1 format for deeper penetration in key markets.Setup business model and GTM for foray in B2B (with on-premise classes in schools). Led GTM plan, product, content and operations teams for expanding coding programs in 500+ schools across India

Experience across strategy, business transformation and digital. Industry focus: Consumer tech, e-commerce, Fin-tech, consumer packaged goods, battery technology, steel.

Developed customer led growth strategy for major 2W automobile player.