Will Phillips Email & Phone Number

Littleton, Co, Us

Greater Denver Area

Greater Denver Area

- Developed, administered, analyzed, and reported on surveys that measure engagement, performance and satisfaction for both students and employees- Performed all necessary functions related to the collection, interpretation, and use of institutional data for planning, assessment, and decision making. - Provided data analysis, reporting, and research as needed to support institutional objectives.- Established, administered, and coordinated the institutional research activities including collecting, analyzing, interpreting, and reporting information on the characteristics of the organization for use in decision making.- Maintained and distributed data, studies, or research to support the planning efforts of the organization.

- Responsible for the marketing data collected and utilized by the organization with the goal of optimizing the unit's marketing efforts and identifying new marketing opportunities. - Managed all data assets stored in the unit's marketing database and provided leadership on the acquisition, analysis, and reporting of key data sets associated with the organizations various marketing efforts.- Managed the organization's marketing database ensuring accurate inputs, extracts, and updates.- Managed the acquisition of prospect leads through web forms, partnerships, and list brokers. - Supplied lists for the School's direct and email marketing campaigns.- Lead the testing strategy, optimization, reporting, and results analysis for digital properties and marketing campaigns. - Tracked and analyze web and mobile site performance, trends, paths and results of online marketing initiatives to provide the unit with data-driven business intelligence. - Collaborated with cross-functional teams including marketing managers, business development, outside agencies and free lancers. - Created and maintained key metrics reports and dashboards. - Worked with marketing and creative teams at the front-end to ensure projects are implemented with appropriate tagging to track results. - Supported marketing efforts with segmentation, message testing and A/B testing. - Evangelized the use of data and analytics to create/reinforce a culture of data-driven decision making. - Mined marketing data and customer satisfaction/survey data to produce actionable business insights. - Partnered closely with the IT team on tagging, coding and enhancements to web analytics and database reporting tools. - Provided consulting services to colleagues needing data for specific projects. - Worked with internal and external resources to deliver data-driven insights about customer behavior, traffic patterns, revenue, conversion, navigation, and engagement.

Responsible for the planning, development and execution of marketing initiatives for the school’s distance education department.- Marketed the school’s distance education program including the creation or an annual strategic marketing plan with budget recommendation for this department.- Produced and distributed an annual distance education course catalog- Conducted targeted direct mail campaigns promoting specific curriculum areas.- Developed and tested new branding for the largest product line of the distance education department.- Conducted annual competitive pricing analysis and reported findings to senior management along with recommendations for ongoing pricing strategy- Identified and marketed the distance education program to entirely new markets, which included establishing the school within the Military Spouse Career Advancement Account (MyCAA) program.- Gained recognition for the Graduate School as a top military-friendly school with Military Advanced Education and GI Jobs.- Identified top tier federal customers within distance education courses along with contact information for special sales initiative.- Tracked annual distance education enrollment trends for senior management- Identified and reported on best (and worst) performing courses to curriculum managers and upper management.- Represented the department as well as the entire school at numerous industry conventions and trade shows.

Responsible for effectively managing and growing client relationships while implementing both consumer and business oriented marketing initiatives. This position demanded continuous client contact and sufficient understanding of their business to develop direct marketing strategies and lead teams to meet their goals.

Managed all execution stages of diverse, integrated business-to-business campaigns including the gathering of market intelligence, program deployment, and sales channel development, for clients serving national and international markets.

Masters, Applied Statistics, Gpa 3.98

Certificate Program - Applied Statistics, Statistics

Bachelors, Business Administration / Marketing

Business