- Utilize Alteryx to create, maintain, and develop scalable data pipelines and data architecture- Employ IBCS-based design principles and data storytelling concepts to create clear and impactful data visualizations using Power BI- Consult with business leaders across various departments to automate current business operations and enhance exception-based reporting- Collaborate with IT and business analysts across the organization to explore, research, and procure new data variables (data mining)- Empower and equip new Analysts across all lines of business through ongoing training and development- Analyze mid & post-marketing campaign performance across various channels (PPC, web, direct mail, email) and provide recommendations for future initiatives- Expand Marketing & CRM customer segmentation strategy through third party data integrations and ongoing feature engineering-----------------------------Frequent Tools:- SQL (Advanced)- Alteryx (Expert)- Power BI (Expert)- Power Automate (Advanced)- Power Apps (Advanced)- Python (Apprentice)

• Managed Facebook business posting schedule, content creation, and ad campaigns• Experimented with small Facebook ad campaign to build lead generation and awareness• Developed automated email campaigns based on lead type and acquisition strategy• Utilized Liondesk CRM to compile lead information and follow up strategies• Promoted, developed, and marketed all advertisements for the sale of a home• Prepared representation contracts, purchase agreements, and closing statements• Coordinated and advised clients on inspection, appraisal, and vendor reports • Compiled current market data and home analysis reports for presentation to sellers• Visited and assessed property conditions then advised buyers of estimated market value• Presented and negotiated offers to buyer and sellers for consideration

• Actively manage all aspects of over 150 Google Ad Grant accounts including ad campaign setup, budget allocation, bid management, ad creative testing, compliance, tracking, keyword allocation; and audience research, analyzing audience insights, providing strategic recommendations, and segmentation tactics• Utilize industry best practices to create and A/B test landing pages copy, design, and layout• Analyze user website behavior and provide insights and recommendations for improving performance in achieving client objectives• Discover, monitor, and visualize on-going marketing data, analysis, and reporting• Effectively track and allocate annual digital ad spend budget of over $250,000 for the purposes of lead generation in both B2B & B2C contexts across Facebook and the other ad platforms• Partner with regional offices and contractors to translate and assist in on-going ad campaign management• Evaluate, develop, and deliver systems and process improvements to bring efficiency to the organization• Continually search, learn, and implement the newest strategies and trends across all aspects of digital marketing-----------------------------Frequent Tools:• Google Sheets & Microsoft Excel• Google & Facebook Ads Manager• Google Datastudio & Supermetrics• Google Analytics & Google Tag Manager• Google Ads Editor• Google Optimize• Hubspot CRM• Slack & Zoom

• Measure the relevance of various data results in relation to predefined queries • Conduct background checks on data authoritativeness and reputation• Compare and evaluate sets of varying data pieces to determine the most effective result• Comprehend and assess the desired intent of various queries using information given

• Top percent to budget and volume P1 of Dallas Northeast district totaling 206% • Top store percent to budget in first month as store manager totaling 140%• Managed store merchandising, inventory, POP operations, and financial goals • Processed confidential customer information for credit applications • Developed dynamic customer relationships through rapport building• Planned and developed referral business within the store

• Initiated the development of a new inventory management process• Combined and reported inventory data and sales• Expanded the training process of new and current employees

• Compiled and audited monthly new hire and termination data• Cooperated with recruiters to identify and pre-screen candidates of open requisitions• Gathered confidential employee information and processed verifications of employment• Acquainted with iCims, Sage300 Payroll, Benefits Connect, and Fidelity Online

• Efficiently managed time during peak order hours• Completed procedures for effective work environment for fellow staff members• Regularly stocked inventory and maintained merchandise

• Supervised two employees to ensure quality service throughout night shifts • Compiled end of shift cash revenue and put in the safe• Conducted store closing procedures to ensure a smooth opening the following morning