Edoardo Franco Email & Phone Number

Turin, IT

New York, United States

In recent years, I've specialized in Amazon Management and Marketing, collaborating with brands of various sizes to develop strategies aimed at driving growth and optimizing advertising spend. My approach revolves around optimizing Click-Through Rate (CTR) and Conversion Rate (CVR), which are the fundamental pillars for success on digital platforms. I have.

Europe

Ready to elevate your brand's presence on Amazon and achieve unparalleled growth? Let's collaborate to unlock your e-commerce potential and propel your business to new heights!As Amazon expert (8+ years of experience growing online Brands), my mission is to craft compelling listings and create strategic digital campaigns (PPC) that resonate with target.

Turin, Piedmont, Italy

As the Global Performance Manager for Dulac Farmaceutici 1982, I lead a dynamic team of 6 people dedicated to the strategic development and growth of the Amazon and e-commerce channel across the European and North American markets. Tasked with navigating the complexities of international markets, my role involves overseeing sales, marketing, and ADV.

Cologne, North Rhine-Westphalia, Germany

I drived the company to launch more than 30 new products in 6 Amazon markets across Europe. Reaching about 130M€ in sales and lowering the Acos by 5% yoy (reaching overall the 12% Acos target).I am responsible for the Amazon EU P&L, in terms of sales and adv spent for the Amazon marketplaces of 6 Europeans countries (DE, FR, IT, SP, UK, NL). Our product.

Europe

Main responsibilities:- Amazon.it and Amazon.es Performances: New product launches, Competitor analysis, Pricing strategy, Listing management, Amazon PPC Campaigns, Content creation, etc- Creation and maintenance of marketing campaigns across platforms (KeyWord analysis, SEO, BID strategy, etc, managing a growing multichannel AD budget: Amazon Adv.

Monaco, Germania

As E-commerce Specialist (zooplus.it), I was responsible for the e-shop development and the online marketing activities for the italian marketMain responsibilities: - Creation and implementation of online sales promotions and direct marketing activities (newsletters, banner, etc)- Sales-oriented placement of promotional products and brands- Optimizing the.

Italy

As part of the Global Strategy and Business Development team, I was in charge to lead multifunctional teams in different internal consulting projects (M&A, OEM agreement and "special" projects)Main responsibilities:- Potential strategic partners’ scouting to evaluate M&A, Joint Ventures, OEM agreement: product offering range, network facilities.

London (UK) - Milano (ITA)

I was part of the Sprite Brand team, and I was involved in the projects for the new packaging launch (1€ can) and for the organization of the NBA 3X Tour event in Milan.Main responsibilities:- Plan and execute initiatives to reach the target audience through appropriate channels (social media, TV, Radio)- Analysing marketing data, to shape future marketing.

Master Of Marketing And Business Management, International Business, 110/110

Activities and Societies: Finalist in the Marketing competition, L'Oreal Brandstorm 2013, for the Turin and Milan campus.Master degree.

Bachelor'S Degree In Business Management, International Marketing

Thesis in Digital Marketing: E-commerce: Google's revenues