Edoardo Franco Email & Phone Number

Turin, It

New York, United States

In recent years, I've specialized in Amazon Management and Marketing, collaborating with brands of various sizes to develop strategies aimed at driving growth and optimizing advertising spend. My approach revolves around optimizing Click-Through Rate (CTR) and Conversion Rate (CVR), which are the fundamental pillars for success on digital platforms. I have accumulated experience on Amazon.com and across the major European markets, including Italy, Germany, Spain, and France.

Europe

Ready to elevate your brand's presence on Amazon and achieve unparalleled growth? Let's collaborate to unlock your e-commerce potential and propel your business to new heights!As Amazon expert (8+ years of experience growing online Brands), my mission is to craft compelling listings and create strategic digital campaigns (PPC) that resonate with target audiences/buyer avatar. I thrive on the dynamic nature of the digital landscape and have honed my skills to navigate the ever-evolving trends in advertising.My offer:- Strategic Amazon Listing SEO Copywriting and listing in-depth analysis:a good listing is the key to grow! Developed engaging and persuasive copy for your listings and tailored messaging to align with brand identity and SEO performances- Digital Advertising Expertise (Amazon PPC):Implemented data-driven strategies to optimize campaign performance, resulting in increased click-through rates (CTR), conversions (CVR), ACOS/TACOS optimization, ROAS development. Clear campaign structure with in-depth KW analysis- Content Marketing and Brand Development:Conceptualized and executed content marketing strategies, creating valuable, shareable content that drove organic traffic and strengthened brand authority-Reporting and Data AnalysisData driven approach to react instantly and plan your PPC strategy (weekly and monthly reports)As the PPC Amazon Leader and Business Strategist, I spearhead tailored PPC campaigns and business development support for my clients, optimizing their Amazon presence for maximum growth - images optimization, listing improvements, Video Ads creation, PPC management, etc.

Turin, Piedmont, Italy

As the Global Performance Manager for Dulac Farmaceutici 1982, I lead a dynamic team of 6 people dedicated to the strategic development and growth of the Amazon and e-commerce channel across the European and North American markets. Tasked with navigating the complexities of international markets, my role involves overseeing sales, marketing, and ADV optimization to ensure optimal performance and market expansion.Key Achievements:- Revenue Growth and ADV optimization: * EUROPE: Spearheaded a remarkable sales surge from 8M€ in 2022 to over 12.6M€ in 2023 across 6 European markets. Notably, I played a pivotal role leading the team in doubling sales in the largest markets, Italy and Germany, surpassing the overall 10€ million mark (with 16% Acos)* USA: the company opened the North America markets at the beginning of 2022, and we reach 1.6M$ in sales at the end of 2023 (with 22% Acos)- Market Penetration: Successfully led the expansion into the lucrative North America markets, achieving a remarkable sales increase from 600k$ in 2022 to an impressive 1.6M$ in 2023. New markets opening: Singapore, Dubai and UK- Strategic Planning: Formulated and executed comprehensive strategic plans to optimize our Amazon presence, emphasizing market-specific approaches tailored to the unique demands of each region- Team Leadership: Effectively managed and motivated a team of 6 professionals, fostering a collaborative environment focused on exceeding targets and driving continuous improvement- Market Analysis and Adaptation: Conducted thorough market analyses to identify emerging trends and consumer behaviors, enabling the development of proactive strategies to capitalize on market shifts

Cologne, North Rhine-Westphalia, Germany

I drived the company to launch more than 30 new products in 6 Amazon markets across Europe. Reaching about 130M€ in sales and lowering the Acos by 5% yoy (reaching overall the 12% Acos target).I am responsible for the Amazon EU P&L, in terms of sales and adv spent for the Amazon marketplaces of 6 Europeans countries (DE, FR, IT, SP, UK, NL). Our product portfolio is curently growing, for the time being, we have 3 Brands (Home & Kitchen, Child Care and Lifestyle categories) with more than 60 active products (15 products are currently on the TOP10 in their category)Main tasks: Increase company performances in terms of Sales growht, Profitability, Conversions and Adv management.Marketing budget: ~4.9M€ - 5.2M€ / year (Amazon Campaigns: Products, Display and Brand)Team leader of 6 people (one Market Manager per country)

Europe

Main responsibilities:- Amazon.it and Amazon.es Performances: New product launches, Competitor analysis, Pricing strategy, Listing management, Amazon PPC Campaigns, Content creation, etc- Creation and maintenance of marketing campaigns across platforms (KeyWord analysis, SEO, BID strategy, etc, managing a growing multichannel AD budget: Amazon Adv, Facebook Ads and Google Ads)- Development of the pricing strategies in accordance to season, stock-out, product popularity, sales forecast, competition, profitability- Process automation development (working with the other depts. to optimize some processes)Main Tools:- Amazon Seller Central- Microsoft office (Excel, PPT)- Pricing matrix tool (to apply pricing strategies) - Trello (team management)- Facebook Business Manager, Facebook ADS console, Messenger- Amazon ADV console (PPC campaigns)- Perpetua Adv: automation setup for bid adjustments and optimisation - Google Ads console- ManyChat: automated bot chat to manage FB Campaings and Customer Messages- Helium10: ranking keywords, identify trends, spy on competitors, optimise product listings- Images Editing: Canva.it (pc) and Procreate (ipad)

Monaco, Germania

As E-commerce Specialist (zooplus.it), I was responsible for the e-shop development and the online marketing activities for the italian marketMain responsibilities: - Creation and implementation of online sales promotions and direct marketing activities (newsletters, banner, etc)- Sales-oriented placement of promotional products and brands- Optimizing the online shop to drive sales and profitability- Development of customer retention program (bonus program)- Monitoring and analysis of sales KPIs (e.g. revenue, sales, contribution margin)- Continuous observation of the market and realization of competition and price comparisons- Support in pricing strategy according to company guidelines- CRM implementation- E-mail marketing and newsletter set up- Social media management (instagram and Facebook)- Close coordination with the departments of Online Marketing and Customer Service

Italy

As part of the Global Strategy and Business Development team, I was in charge to lead multifunctional teams in different internal consulting projects (M&A, OEM agreement and "special" projects)Main responsibilities:- Potential strategic partners’ scouting to evaluate M&A, Joint Ventures, OEM agreement: product offering range, network facilities construction, financial analysis, manufacturing organization- Competitors’ Benchmark: market presence analysis, market shares analisys- Business Case preparation and Cash Flow analysis: collecting data from different functions (sales, manufacturing, finance)- Costs/Benefits analysis and support Deal Negotiation/Offer- Project Management of special projects: company integration in CNHi organization (i.e. Kongskilde acquisition)- Participate in the drafting of the IVECO Strategic Business Plan

London (Uk) - Milano (Ita)

I was part of the Sprite Brand team, and I was involved in the projects for the new packaging launch (1€ can) and for the organization of the NBA 3X Tour event in Milan.Main responsibilities:- Plan and execute initiatives to reach the target audience through appropriate channels (social media, TV, Radio)- Analysing marketing data, to shape future marketing strategies (campaign results, conversion rates, traffic source)- Create monthly reports showing results of lead generation, content creation, Social Media traffic, product penetration- Work with creative teams to come up with branding ideas, advertising, sponsorship, and promotional materials- National events coordination for the new products launch (branding, sponsorship and partnership): i.e. NBA 3X tour and EuroCan launch- Customer survey delivery (preparation and results analysis)

Master Of Marketing And Business Management, International Business, 110/110

Activities and Societies: Finalist in the Marketing competition, L'Oreal Brandstorm 2013, for the Turin and Milan campus.Master degree.

Bachelor'S Degree In Business Management, International Marketing

Thesis in Digital Marketing: E-commerce: Google's revenues