Leonardo Marín Email & Phone Number

Región Metropolitana De Santiago, Chile

Santiago, Chile

Area Manager for the Southern Cone, Responsible for the cluster P&L. Lead the commercial and marketing strategy, distributor management and business top line results. In charge of the administration of the Advertising and Promotion Budgets. Manages the relations with agencies, key opinion leaders, media and key customers.- Lead and implement new route to.

Santiago De Chile

Responsible to develop and execute Consumer and Trade Marketing strategies. Manage the advertising and promotion budget; lead the marketing team, formed of brand managers and brand ambassadors. Developed the innovation agenda for the market.- Launch the Bacardi Digital Platforms.- Launch Grey Goose achieving 5 points of value share in Nielsen NRI..

Provincia De Santiago, Chile

Responsible for developing and executing brand strategies. Leads innovative and cost efficient projects. Manages relationships with key Business Partners such agencies, Media, Opinion Leaders and key customers. Lead a marketing team of Brand Managers and Brand Ambassadors. Manage the Advertising and Promotion Budget.- Achieved the highest value share in.

San José, Costa Rica

Responsible for managing the commercial and marketing agenda in each of the Central American Countries. Build Effective relations with the distributor network in Central America and Ecuador. - Successfully launched Smirnoff Ice in Central America, meeting volume, distribution, value and positioning goals, by leading, aligning and implementing regional.

San José De Costa Rica

Responsible for strategic planning and execution of brand plans. Manages media and agencies. In charge of the Advertising and Promotion budgets.- Double Baileys and Smirnoff business in two years by implementing a 360º brand strategy - Increased distribution and pouring status brands in the on trade by implementing regional Advocacy programs.

San José, Costa Rica

Responsible for the strategic planning and execution of the brand plans and control of the advertising and promotion budgets.- Significantly grew the Scotch Business and company´s profitability by developing the deluxe category.

Responsible for executing marketing and trade-marketing strategies. planning and analyzing consumer and market data for strategic decision making. Managing relations with key agencies, coordinating production, sales and trade-marketing plans.

San José, Costa Rica

Responsible for develop and execute sales, distribution and trade-marketing plans for the Pacific Region of Costa Rica, lead and supervise a sales force. Maintain relationships with key customers.

San José, Costa Rica

Responsible for supervising, setting goals of volume, distribution and administrative controls to the sales force in charge.

Coach Ontológico

Licenciatura En Mercadeo

Level 2

Mba

Bachelor Degree In Business Administration