Joint Director
CurrentCurrent employment with TEXPROCIL. As Joint Director since Apr.2007 till date Active member of the Strategy team in formulating plans for Indian cotton textiles export promotion & devising market based formats for Push & Pull marketing, market development & promotional activities. Developed concepts, communication tools and created programs to maintain strategic alliance between exporters and importers to increase the reach of ‘Brand India’ label products in new and mature markets. Facilitated participation in textile trade shows, led overseas delegations & initiated dialogue on Indian textile capabilities with the international audience (80 - 250 participants, CEOs, importers, Govt. officials). Branding & Promotions, Corporate Communications, Customer Profiling, Strategy Planning, New Product / Services Development, Promotion initiatives on Exports : Organising & co-ordinating Trade Events & Exhibitions, Conferences & Buyer Seller Meets, Advertising & PR design & development, Planning & Advisory Services.