Alice Lee Email & Phone Number

Toronto, Ontario, Canada

• Lead NPI launches with innovative new products to meet KPIs in a competitive market.• Conduct quality assessments to ensure products meet consumer standards and regulations.• Manage product roadmap to successfully position and strategize up to 24 months into the future.• Train stakeholders on knowledge of product, new technology, or exciting ventures.• Assess and maintain knowledge of competition and market status to improve LG’s product positioning.• Consolidate and distribute reports to analyze sales performance and opportunities.• Identify strengths and opportunities to analyze NPI product position in market.• Manage and execute product components including packaging, manual, accessories, and labels.• Ensure all products, marketing features, and customer facing materials meet Canadian regulations.• Create product tearpads/spec sheets, and review feature placement for POP.• Assess PSI and account inventory levels to secure sufficient inventory/WOH levels for key accounts.• Review daily order status and ensure accurate forecasting of major accounts.

• Created B2C relationships with all customers to create meaningful moments in everyday transactions.• Analyzed weekly performance with managers to share insights on how to convert missed opportunities to future success.• Identified strengths and weaknesses of all baristas to coach in the moment and lead a smooth team.• Embraced the Starbucks mission statement in every moment of connection, to inspire the human spirit through every person, cup, and neighbourhood throughout my journey.

• Constructed and analyzed Elliott and Excel reports to share insights on risk factors, opportunities, and performance drivers. • Developed a tool to easily enter large POs, reducing entry time by 1.5 hours, and increasing accuracy.• Successfully created B2B relationships with retailors, contractors, and vendors to maintain positive business relationships. • Exported data from ERP software to analyze and manipulate data in Excel to support business analysis.• Distributed monthly reports comparing sales vs. purchases throughout company to improve purchasing decisions and drive sales in missed opportunities.

KBASA is a student-run association that creates a platform for not only students with Korean backgrounds, but all who are interested in the Korean culture, business, and lifestyle. KBASA provides a network that supports students and alumni to succeed in their personal and professional careers.As VP of Marketing at KBASA, I was responsible for promoting a platform that can inspire and provide opportunities for students. I created marketing materials, executed events, and built relationships with representatives and students.

• Shared Insight on weekly sales strategies, ensuring all targets were achievable and tangible. • Influenced the assortment, layout, and product placement to maximize sales, and drive customer interest. • Coached sales associates on weekly sales targets, goals, and inspired them to take every moment as a networking opportunity rather than a transaction. • Created a communication channel with managers at every level to ensure that there was no confusion or miscommunication within a team of 40.