1) Leading a team of marketing managers for driving customer acquisitions, subscription revenue and retentions through creation of Pay TV & OTT-combo packages for new & existing subscribers. 2) Launch new customer acquisition offers for market basis consumer insights, market research, financial analysis and competition benchmarking to drive acquisitions across all markets of India. 3) Drive customer acquisitions from Direct to Customer (D2C) channels such as Website and Helpline, through optimizing online purchase journeys to improve conversions and remarketing to digital leads. 4) Drive up-sell/cross-sell of products through marketing campaigns, leveraging all customer touchpoints such as Website, Mobile App, WhatsApp, Email, Helpline, Trade Sales and Field Service. 5) Program Management of Tata Play subscription platform: Launch, modification and drop of pay TV channels and subscription packages as per business objectives and regulatory guidelines.6) Collaboration with cross-sector partner companies of Tata Group to develop integrated marketing offers, enhancing product sales through synergistic promotions. 7) Identify and present business metrics & challenges to senior leadership and champion necessary initiatives to improve key performance indicators.

1) Leading a team of marketing managers for pricing and packaging of pay TV subscription packages for driving customer acquisitions, subscriber base and revenue management, across India.2) Program Management of Tata Play subscription platform: Launch, modification and drop of pay TV channels and packages, as per business objectives and regulatory guidelines.3) Drive up-sell of Sports content through marketing campaigns across all customer touchpoints, for improving subscription revenue.

1) Pricing and packaging of pay TV subscription packages for driving customer acquisitions, subscriber base and revenue management, across India.2) Program Management of Tata Play subscription platform: Launch, modification and drop of pay TV channels and packages, as per business objectives and regulatory guidelines.3) Drive up-sell of English content and Kids content through marketing campaigns across all customer touchpoints, for improving subscription revenue.

1) Drive subscriber base and revenue of prepaid and postpaid data users (Mobile & dongle) for Mumbai circle2) Drive acquisition of customers on data plans/packs through retail (B2C) and enterprise (B2B) sales channels3) Increase revenues through data pack uptake leveraging segmented prepaid recharge and up-sell offers4) Drive usage of 2G/3G data across prepaid and postpaid subs through handholding and revival offers5) Drive postpaid revenue with customized data plans for retail customers and enterprise accounts

(Same as above)

1) Circle Marketing Manager of Non-voice products for Maharashtra & Goa circle.2) Brand Marketing through visual merchandising and Below the Line (BTL) marketing campaigns

Management Trainee stints in Trade sales, Retail sales and Enterprise sales verticals of Tata Teleservices