Designer, creative entrepreneur and co-founder of THERE – one of Asia-Pacific's leading experiential brand design consultancies.Throughout my career, I have pioneered experience design to shape brands and destinations that people love. Creating inspirational places with distinct identity, that convey purpose and foster a sense of belonging.I have led major projects in the UK, Australia, Singapore, India and the US, for a diverse range of clients including Google, Apple, Facebook, Uber, Deutsche Bank, Macquarie Bank, Credit Suisse, GSK, Lend Lease, Capitaland, CBRE, Four Seasons Hotels, and Singapore Management University.Working across the globe, managing multiple stakeholders with different cultural mindsets, has allowed me to continually evolve my practice and expertise. I have also lectured on university courses and shared my views and experience at leading international conferences and forums in the US, China and Australia.THERE was founded in 2002 and has grown to become a globally recognised, multi-awarded design company, with specialist teams in Environments and Branding. Through identity, placemaking installations and wayfinding design, it has built a reputation for bringing brands to life in the built environment, creating positive change and long-term value. In 2012, I moved to Singapore to set up operations, broaden global relationships and lead the expansion of the practice in Southeast Asia. Most recently, I have moved back to Sydney to facilitate the continued growth and innovation of the business, whilst maintaining the development of the practice's Asia centric offering.If you would like to talk about an opportunity, a project, an idea, or simply say hello, I would love to hear from you.–Specialties: Agency leadership, creative direction, environmental graphics, experiential branding, signage & wayfinding design, placemaking activation, spatial planning.