Edward Khoo Chee Seng Email & Phone Number

Petaling Jaya, Selangor, Malaysia

Highlight:- Conducted keyword research and optimized blog content, leading to the blog post https://ifca.asia/best-hr-software/ achieving the #1 page ranking for the targeted keyphrase 'Best HR Software Malaysia', outperforming strong competition.- Successfully launched a backlink acquisition strategy, with the highlight being the acquisition of a do-follow, high-authority white hat backlink from a website with a Domain Rating of 79 according to Ahrefs.- Played a pivotal role in orchestrating 9 impactful e-Invoicing events, notably steering the KL event, which attracted over 600 industry leaders from property, construction, and hospitality sectors.- Demonstrated expertise in procurement by sourcing thousands of corporate gifts for 11 divisions/branches. Managed quality control to identify defects, coordinated with the finance department to ensure timely payments, and oversaw smooth, on-time shipments to all branches.

Petaling Jaya, Selangor, Malaysia

Highlight:- Liaised with Microsoft, AMD, and HPE for a technology event that resulted in the attendance of 70 key decision-makers from all over Malaysia.Job Scope:- Oversee the pre to post-event responsibilities, from planning and preparation to execution and reporting.- Strategize, plan and execute digital marketing activities to generate qualified leads to the sales team.

Kuala Lumpur, Malaysia

Highlights:- Launched digital marketing initiative for SAFEHOUSE Cloud Services that resulted in double-digit growth of B2B leads within 6 months of the launch.- Part of the Sales & Marketing team that received the Rising Star Award at the Crayon World Summit 2018.Job Scope:- Using marketing tools such as AHREFS, SEMRush, Moz, & Adwords Keyword Tool toperform keyword research.- Liaising with third parties to gain exposure & backlinks to main website.- Disavowing harmful backlinks pointing towards website.- Updating website (Wordpress CMS) using HTML & CSS code.- Coming up with ideas to post on social media channels (LinkedIn, Facebook).

Seremban

- Improve company's organic presence using link building techniques.- Using marketing tools such as AHREFS, SEMRush, Moz, & Adwords Keyword Tool to perform keyword research.- Keep updated with Google latest algorithm changes and liaising with copywriter & content writer to produce in-depth content. - Diagnose site error using Google Webmaster Tool, removing toxic backlinks pointing to website.- Optimize landing page to improve conversion rate (A/B Testing).- Wordpress site maintenance (updating blog posts, monitoring stock inventory, installing Wordpress plugins).- Managing & updating social media accounts, plus promoting website using Facebook ads.- Liaison with client through face-to-face meeting.- Promoting & educating potential customers about a product.- Planning & implementation of marketing plan.