Nick Stragnell Email and Phone Number
Royal Leamington Spa, GB
Nick Stragnell's Location
Royal Leamington Spa, England, United Kingdom, United Kingdom
Nick Stragnell's Contact Details
Nick Stragnell work email
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Nick Stragnell personal email
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Nick Stragnell phone numbers
About Nick Stragnell
Results driven Sales & Marketing Leader with international experience, exceptional Digital, SEM and eCommerce credentials and a sustained record of success in the B2B and B2C marketplace. Extensive background in digital marketing agencies, retail, consultancy and diverse service organisations.An inspirational leader and outstanding team player who, through a collaborative approach, creates innovative strategies to translate vision into results. Strong analytical, problem solving and lateral thinking skills with a passion for making a difference with excellent communication skills.Key Skills:Strategic Planning & Leadership: Focuses on developing strategies that invest in future sustainable business success. Presents sound business cases supported with strong evidence. Communicates clearly to teams, displaying purpose in achieving overall business objectives Project Management & Delivery: Organises business resources and processes so that all are work-ing towards common goals. Uses management information to highlight priority areas and ensure planned expenditure and resource effort delivers anticipated benefitsTechnical Knowledge: Extensive experience of market leading CMS, Marketing Automation and Ecommerce platforms; SalesForce Commerce Cloud, Adobe Experience Manager, Shopify+, SiteCore, EpiServer, Magento, Emarsys, DotDigital, Optimove and many morePeople Management: Firm believer in participative style of engagement to encourage ideas and good decision making at all levels. Helps identify development needs and addresses through planned training supported with mentoring and coachingBusiness and Commercial Acumen: Develops a solid strategy for sales and marketing campaigns, bringing customer awareness, analytical insights and confidence into the mixCommunication: Consistent, clear, inclusive and fact-based communication style. Influences internal and external stakeholders by considering other viewpoints and drivers when deciding most appropriate communication method and content
Nick Stragnell's Current Company Details
Atkin & Thyme
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CMO | Digital and Retail Strategy
Royal Leamington Spa, GB
- Website:
- atkinandthyme.co.uk
- Employees:
- 7
Nick Stragnell Work Experience Details
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Cmo | Digital And Retail StrategyAtkin & ThymeRoyal Leamington Spa, Gb
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Ecommerce & Digital Marketing Director (Fractional/Interim)Allsaints Jun 2024 - PresentLondon, Gb -
Digital Retail ConsultantDavid & Co. May 2023 - PresentBirmingham, West Midlands, Gb -
Ecommerce & Digital Marketing Director - ConsultantRaging Bull Ltd May 2024 - PresentGloucester, Gloucestershire, Gb -
Head Of Ecommerce And Digital MarketingRaging Bull Ltd Feb 2023 - May 2024Gloucester, Gloucestershire, GbDelivering over 50% year on year growth in D2C eCommerce sales through a digital first approach to technology, customer experience and acquisition.- Re-platformed the D2C business to Shopify+- Implementing retention strategy and ESP platform migration, delivering over 210% revenue growth from email.- Managed growth through market places and 3rd party retailers such as JohnLewis, NEXT, Jacamo and Debenhams.com.Developing Social, Content, Organic Search and Paid Media strategies to deliver a roadmap of optimisations, customer engagement and technical initiatives to increase brand awareness, reach and sentiment while improving conversion and retention KPIs.
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Ecommerce And Digital Marketing ConsultantNick Stragnell May 2024 - Present
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Head Of Marketing & Ecommerce TradingLifetime Brands Europe May 2021 - Feb 2023Birmingham, England, GbReporting to the Commercial Director and Exec Board in B2B and D2C wholesale and branded home-ware retailer. Responsible for Brand, Consumer, Trade and Digital Marketing and B2B&D2C Ecommerce sales channels, all territories outside of North America. Remit to deliver consumer brand engagement growth B2B customer acquisition and implement digital best practice.• Recruited and lead a matrix team of Brand Marketing Managers, Content Producers, Digital & De-sign• Developed consumer proposition for key portfolio brands, delivering significant marketplace cut through and raising brand awareness metrics within key audience sectors• Developed enhanced eCommerce asset strategy to deliver product discovery, sales growth and conversion via owned eComm channels, Amazon and other marketplaces• Lead re-platforming of B2B eCommerce site, in line with EU logistics launch, showing growth in cus-tomer acquisition and all key eComm metrics• Drove the business to adopt consumer marketing tactics, including event presence and sponsorship of the BBC Good Food Show, delivering highest visitor consideration figures for event attendees in 2021. Repeated with greater exposure in 2022• Delivered +200% follower growth across social media platforms, while increasing average monthly reach from IRO 15k to over 400k• Introduced in-house SEM and SEO practice, informing product descriptions and content strategy -
Head Of Ecommerce & Digital Marketing (Contract)Wolseley Uk Nov 2020 - May 2021Warwick, Warwickshire, GbReporting to CDO in a B2B trade supply merchant. Responsible for delivering growth strategy, Digital Marketing and trading initiatives IRO£200m annual digital sales channels; Ecommerce website, system to system integrations, and 3rd Party App implementations. To define UX/UI requirements for enterprise level platform upgrade.• Delivered digital sales channel performance audit to inform UK ecommerce and digital marketing strategy• Initiated Conversion Optimisation programme integrating Analytics, UI/UX design, front end development, delivering rapid prototyping of CX improvements, +29% year on year conversion rate improvement• Developed pipeline process for system-to-system integrations, enabling +£30m incremental annual sales• Optimised customer acquisition/onboarding trade account process• Management of 3rd party Search Agency, delivering +22% year on year organic traffic improvement• Lead UX/UI phase of +£3m investment in platform upgrade -
Global Head Of Ecommerce (Ftc)Neal'S Yard Remedies Aug 2020 - Nov 2020Gillingham, Dorset, GbA chance to help a wonderful luxury health, lifestyle and beauty brand enable a significant piece of digital change. Reporting to the Commercial Director with a remit to deliver a platform migration, eCommerce team process development and peak season trading plan. Overseas market rollout strategy via Amazon, Tmall marketplace & Own Brand websites with a focus on key market wholesale development.• Successful end to end delivery of eCommerce re-platform and logistics migration to third party fulfilment• Launch of brand site, digital marketing, influencer & merchandising strategy for Tmall marketplace China• Delivered road map, budget, execution plan for international brand sites with TheHutGroup & Amazon Marketplace launches in USA and five European territories for 2021• Optimised Amazon UK brand and product listings, Amazon Advertising strategy and reporting tools• Implemented Ecommerce and Digital reporting methodology to align with business growth objectives -
Head Of Online Trade And Experience (Ftc)Boden Oct 2018 - Dec 2019GbReporting to the Chief Trading Officer and the Executive Board. Owner of the digital customer journey and responsible for online annual sales revenue of £670m+ globally. Leading an integrated, multi-disciplined team to achieve business growth in all market sectors• Delivering global sales growth against a challenging retail backdrop• Setting eCommerce strategy for 2020, to deliver against a fast paced digital change programme, following an Enterprise level platform migration to Adobe Experience Manager• Successfully delivered machine learning AI search and merchandising capability, contributing to improved search and conversion across all markets and business divisions• Identified immediate conversion rate improvement opportunities, defining priorities to deliver through 2019/20• Defining and driving development roadmap for 2019/20 to enhance customer experience, delivering against loyalty and lifetime value KPIs -
Head Of Ecommerce/Head Of MarketingEllisons Hair And Beauty Jul 2017 - Oct 2018Coventry, GbReporting at board level for the largest and fastest growing sales channel in a £20m+ UK supplier to the luxury health leisure, hair and beauty industries. Delivering B2B sales and marketing to national brands and rapid growth B2C eCommerce development• Delivered +23% year on year eCommerce sales growth in 2017, adding £1m revenue through CRO, UX development and mobile platform performance• Set eCommerce strategy for 2018, currently on track to deliver further £1.2m revenue growth• Created roadmap for, and recruited digital marketing and eCommerce team, including Search, PPC, CRO/UX and content. Currently exceeding strategic KPIs and business objectives• Defined a content/commerce roadmap for the business, delivering fourfold increase in engagement and resulting revenue contribution H1 2018• Achieved 15% revenue growth from only 6% increase in sessions, through improved conversion rates, customer loyalty and frequency of purchase, leading to improved LTV of 3.4% for digital customer channel• Configured PPC campaigns delivering 12 to 1 direct ROI, alongside Amazon marketplace opportunity -
Global Head Of Ecommerce - (Ftc)Claire'S Inc. Jan 2017 - Jul 2017Hoffman Estates, Il, UsLeading digital team and ecommerce strategy for global $1.2Bn fashion accessories retailer. Managing teams in the UK, EU and USA to deliver and exceed business sales targets. Increasing ecommerce share of revenue and margin, while delivering enterprise level ecommerce re-platform to SalesForce Commerce Cloud (DemandWare).• Delivered a full end to end audit of global eCommerce performance, identifying over 400 conversion impacting issues, once resolved have delivered a 0.24% increase in overall conversion. Estimated to deliver an incremental $3m in revenue YoY• Leading the on-time and on-budget delivery of a new, fully device responsive, global ecommerce platform, in partnership with stakeholders across the business and international third party technology suppliers• Drove improvements in multichannel customer engagement via click&collect, enhanced store locator and local search systems, and delivered a detailed road map for omnichannel experience and customer loyalty• Managing a matrix team of 20 ecommerce development and digital marketing professionals in the UK, USA and France to achieve and exceed KPIs and revenue goals for the business• Strategised and executed process of continual data driven conversion rate optimisation, delivering immediate incremental revenue gains and sustainable growth of 17.6% v previous year• Created strategy roadmap for international expansion through eCommerce localisation, and roll out of fulfilment platform to eCommerce franchise and affiliate partners -
Digital LeadImo Agency (Imo) Jan 2016 - Dec 2016Birmingham, GbSenior Stakeholder Manager, responsible for digital project management and the delivery of enterprise level digital marketing portfolios; web, mobile, search and eCommerce conversion. Strategy oversight, project planning, UX & IA design, development team management, stakeholder communications and resource management.• Digital Project Lead: 2 x Enterprise level SiteCore web platforms for leading UK manufacturer, B2C & B2B UX & IA design, resulting in radical shift in user engagement & data capture rates >100% increase• Marketing strategy lead & UX design, in the delivery of digital rebrand and enterprise level CMS plat-form for international ‘Software as a Service’ vendor. Provided platform for successful international launch• Digital Strategy & UX Lead: B2C Financial Services project portfolio including website, ‘my account’ portal, mobile apps, product and branding – including strategy for integrated lead generation, with digital display and print advertising• Provided strategy for Search and Conversion optimisation, eCommerce, SEO, PPC and Social content management for global healthcare sector business. 22% year on year international sales improvement• Successfully delivered strategy, UX design, video production, and led online implementation of New Financial Services product launch. Resulting in 7% increase in uptake over previous benchmark campaign• Digital project lead in the delivery of interactive CGI platform for leading UK confectionery brand, provided greater Search and Conversion penetration than any previous agency led digital campaign -
Digital Project LeadCogent Jul 2015 - Dec 2016Leamington Spa, Gb -
Digital Marketing Consultant - (Ftc)Sk:N Mar 2015 - Jun 2015Birmingham, West Midlands, GbTroubleshoot the company’s website and primary acquisition channels, provide thought leadership to the digital marketing team. To deliver improved enquiry conversion rate and a clear development strategy for search engine marketing.• Achieved immediate Conversion Rate improvements through performance audit and recommendations• Delivered further Conversion Rate improvements through UX design & A/B/n testing• Devised and implemented new PPC and SEO strategies, showing increase in like for like traffic• Managed third party agencies to develop to agreed timescales, in order to deliver business KPIs• Developed eMail marketing strategy, provided best practice insight• Influenced Social Media marketing strategy and development• Drove efficiencies and increased eCommerce revenue -
Head Of Digital - InterimAvon Jul 2014 - Feb 2015Northampton, Gb -
Head Of Digital MarketingPaperlinx Jan 2012 - Feb 2014Scoresby, Victoria, AuResponsible for devising and delivering Digital Marketing strategy across the PaperlinX group of businesses in the UK and Europe. The strategy for updating and retargeting marketing websites and eCommerce platforms to drive increased enquiries and direct sales revenue.Commissioning online and offline campaigns and building a customer audience through multiple channels including e-marketing and social media. Management of third party agencies, SEO, content marketing, PPC and social media advertising. Devising and implementing the business intranet platform.Reporting directly to the CEO and managing the business division stakeholders – directors of the UK and European businesses. Recently interviewed by PrintWeek Magazine, having lead the development of two entirely new customer channels to the business and industry sector. -
Owner & Principal Consultant3Ofme Digital Marketing Apr 2004 - Jan 20123ofme present their clients with a totally joined up digital marketing strategy. It is vital for companies today to be able to view their sales, marketing and PR activities as one integrated campaign.Business to business and business to consumer marketing has been revolutionised by advances in digital marketing technology. 3ofme conceptualise, design and deliver bespoke solutions across all areas of the media, from the main stream press and global news services to social media.Conceived and created a national forum for industry, providing education, resources and support, that now delivers thousands of visitors and hundreds of enquiries to material and engineering solution providersDirected the transition of 50 worldwide regionalised websites into a comprehensive global web platform, retaining local control over content, while adhering to central European business requirementsLead the development of a complex multi language website for a market leading UK retail business. Launched in 76 countries, it is now the key conduit for lead generation and online sales for a now well established global brand and retailer
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Head Of New MediaBig Button Media Jun 2006 - Jun 2008Responsible for building a new media team of designers and developers to deliver cutting edge platforms for video delivery, website marketing and campaign based marketing.Specialities included video streaming and integration of video into websites and multimedia presentations. Core client base included many UK marketing and advertising agencies, in addition to large 'end client' organisations.Provided the technical solution and project managed the worldwide London2012 Olympics online brand launch video distribution. Lead the development team in Birmingham, while liaising with the Olympic marketing team in London and platform providers in the USA.Delivered a state of the art integrated video webpage animation, to introduce new online services from a leading UK retail supplier. Nominated for an RTS award for innovation and interviewed as a ‘Digital Innovator’ by Broadcast Magazine.Conceived and project managed a national awareness programme for the UK aluminium profile industry. The associated design competition received entries from prestigious architectural practices, the automotive industry, aerospace and engineering solution providers.
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Head Of New MediaOakslade Studios 2001 - 2004Development of in-house New Media design department. Website design & development, Flash, CD-Rom and DVD authoring, Video encoding, CD & DVD duplication, Motion graphics for video.
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Freelance Website DeveloperNick Stragnell - Freelance 1999 - 2001Developing working websites for various design agencies. Typically supplied Photoshop or Quark files to turn into working websites.
Nick Stragnell Skills
Digital Marketing
Email Marketing
Seo
Strategy
Online Marketing
Web Design
Marketing
Integrated Marketing
New Media
New Business Development
Public Relations
Advertising
Marketing Management
Project Management
Blogging
Motion Graphics
Team Management
Search Engine Optimization
Video
B2b
Video Production
Photoshop
Marketing Strategy
Flash
Photography
Multimedia
Event Management
Social Media Marketing
Digital Media
E Commerce
Management
Account Management
Pay Per Click
Business To Business
B2c
B2c Marketing
Mobile Optimisation
Ecommerce
Conversion Rate Optimization
Team Leadership
Analytics
Digital Strategy
Search Engine Marketing
User Experience
Business Development
Content Management Systems
Web Analytics
Web Trends
Budget Management
Usability Testing
Nick Stragnell Education Details
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University Of WolverhamptonElectronic Media -
Mid Warwickshire CollegeDigital Communication And Media/Multimedia
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Kineton High School
Frequently Asked Questions about Nick Stragnell
What company does Nick Stragnell work for?
Nick Stragnell works for Atkin & Thyme
What is Nick Stragnell's role at the current company?
Nick Stragnell's current role is CMO | Digital and Retail Strategy.
What is Nick Stragnell's email address?
Nick Stragnell's email address is ni****@****fme.net
What is Nick Stragnell's direct phone number?
Nick Stragnell's direct phone number is +195443*****
What schools did Nick Stragnell attend?
Nick Stragnell attended University Of Wolverhampton, Mid Warwickshire College, Kineton High School.
What are some of Nick Stragnell's interests?
Nick Stragnell has interest in Cooking, Snowboarding, Environment, Education, Reading, Photography, Science And Technology, Music, Disaster And Humanitarian Relief, Mountain Biking.
What skills is Nick Stragnell known for?
Nick Stragnell has skills like Digital Marketing, Email Marketing, Seo, Strategy, Online Marketing, Web Design, Marketing, Integrated Marketing, New Media, New Business Development, Public Relations, Advertising.
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