Nick Stragnell Email & Phone Number

Royal Leamington Spa, GB

London, GB

Birmingham, West Midlands, GB

Gloucester, Gloucestershire, GB

Gloucester, Gloucestershire, GB

Delivering over 50% year on year growth in D2C eCommerce sales through a digital first approach to technology, customer experience and acquisition.- Re-platformed the D2C business to Shopify+- Implementing retention strategy and ESP platform migration, delivering over 210% revenue growth from email.- Managed growth through market places and 3rd party.

Birmingham, England, GB

• Reporting to the Commercial Director and Exec Board in B2B and D2C wholesale and branded home-ware retailer. Responsible for Brand, Consumer, Trade and Digital Marketing and B2B&D2C Ecommerce sales channels, all.
• Recruited and lead a matrix team of Brand Marketing Managers, Content Producers, Digital & De-sign
• Developed consumer proposition for key portfolio brands, delivering significant marketplace cut through and raising brand awareness metrics within key audience sectors
• Developed enhanced eCommerce asset strategy to deliver product discovery, sales growth and conversion via owned eComm channels, Amazon and other marketplaces
• Lead re-platforming of B2B eCommerce site, in line with EU logistics launch, showing growth in cus-tomer acquisition and all key eComm metrics
• Drove the business to adopt consumer marketing tactics, including event presence and sponsorship of the BBC Good Food Show, delivering highest visitor consideration figures for event attendees in 2021. Repeated with.

Warwick, Warwickshire, GB

• Reporting to CDO in a B2B trade supply merchant. Responsible for delivering growth strategy, Digital Marketing and trading initiatives IRO£200m annual digital sales channels; Ecommerce website, system to system.
• Delivered digital sales channel performance audit to inform UK ecommerce and digital marketing strategy
• Initiated Conversion Optimisation programme integrating Analytics, UI/UX design, front end development, delivering rapid prototyping of CX improvements, +29% year on year conversion rate improvement
• Developed pipeline process for system-to-system integrations, enabling +£30m incremental annual sales
• Optimised customer acquisition/onboarding trade account process
• Management of 3rd party Search Agency, delivering +22% year on year organic traffic improvement

Gillingham, Dorset, GB

• A chance to help a wonderful luxury health, lifestyle and beauty brand enable a significant piece of digital change. Reporting to the Commercial Director with a remit to deliver a platform migration, eCommerce team.
• Successful end to end delivery of eCommerce re-platform and logistics migration to third party fulfilment
• Launch of brand site, digital marketing, influencer & merchandising strategy for Tmall marketplace China
• Delivered road map, budget, execution plan for international brand sites with TheHutGroup & Amazon Marketplace launches in USA and five European territories for 2021
• Optimised Amazon UK brand and product listings, Amazon Advertising strategy and reporting tools
• Implemented Ecommerce and Digital reporting methodology to align with business growth objectives

GB

• Reporting to the Chief Trading Officer and the Executive Board. Owner of the digital customer journey and responsible for online annual sales revenue of £670m+ globally. Leading an integrated, multi-disciplined team to.
• Delivering global sales growth against a challenging retail backdrop
• Setting eCommerce strategy for 2020, to deliver against a fast paced digital change programme, following an Enterprise level platform migration to Adobe Experience Manager
• Successfully delivered machine learning AI search and merchandising capability, contributing to improved search and conversion across all markets and business divisions
• Identified immediate conversion rate improvement opportunities, defining priorities to deliver through 2019/20
• Defining and driving development roadmap for 2019/20 to enhance customer experience, delivering against loyalty and lifetime value KPIs

Coventry, GB

• Reporting at board level for the largest and fastest growing sales channel in a £20m+ UK supplier to the luxury health leisure, hair and beauty industries. Delivering B2B sales and marketing to national brands and.
• Delivered +23% year on year eCommerce sales growth in 2017, adding £1m revenue through CRO, UX development and mobile platform performance
• Set eCommerce strategy for 2018, currently on track to deliver further £1.2m revenue growth
• Created roadmap for, and recruited digital marketing and eCommerce team, including Search, PPC, CRO/UX and content. Currently exceeding strategic KPIs and business objectives
• Defined a content/commerce roadmap for the business, delivering fourfold increase in engagement and resulting revenue contribution H1 2018
• Achieved 15% revenue growth from only 6% increase in sessions, through improved conversion rates, customer loyalty and frequency of purchase, leading to improved LTV of 3.4% for digital customer channel

Hoffman Estates, IL, US

• Leading digital team and ecommerce strategy for global $1.2Bn fashion accessories retailer. Managing teams in the UK, EU and USA to deliver and exceed business sales targets. Increasing ecommerce share of revenue and.
• Delivered a full end to end audit of global eCommerce performance, identifying over 400 conversion impacting issues, once resolved have delivered a 0.24% increase in overall conversion. Estimated to deliver an.
• Leading the on-time and on-budget delivery of a new, fully device responsive, global ecommerce platform, in partnership with stakeholders across the business and international third party technology suppliers
• Drove improvements in multichannel customer engagement via click&collect, enhanced store locator and local search systems, and delivered a detailed road map for omnichannel experience and customer loyalty
• Managing a matrix team of 20 ecommerce development and digital marketing professionals in the UK, USA and France to achieve and exceed KPIs and revenue goals for the business
• Strategised and executed process of continual data driven conversion rate optimisation, delivering immediate incremental revenue gains and sustainable growth of 17.6% v previous year

Birmingham, GB

• Senior Stakeholder Manager, responsible for digital project management and the delivery of enterprise level digital marketing portfolios; web, mobile, search and eCommerce conversion. Strategy oversight, project.
• Digital Project Lead: 2 x Enterprise level SiteCore web platforms for leading UK manufacturer, B2C & B2B UX & IA design, resulting in radical shift in user engagement & data capture rates >100% increase
• Marketing strategy lead & UX design, in the delivery of digital rebrand and enterprise level CMS plat-form for international ‘Software as a Service’ vendor. Provided platform for successful international launch
• Digital Strategy & UX Lead: B2C Financial Services project portfolio including website, ‘my account’ portal, mobile apps, product and branding – including strategy for integrated lead generation, with digital display.
• Provided strategy for Search and Conversion optimisation, eCommerce, SEO, PPC and Social content management for global healthcare sector business. 22% year on year international sales improvement
• Successfully delivered strategy, UX design, video production, and led online implementation of New Financial Services product launch. Resulting in 7% increase in uptake over previous benchmark campaign

Leamington Spa, GB

Birmingham, West Midlands, GB

• Troubleshoot the company’s website and primary acquisition channels, provide thought leadership to the digital marketing team. To deliver improved enquiry conversion rate and a clear development strategy for search.
• Achieved immediate Conversion Rate improvements through performance audit and recommendations
• Delivered further Conversion Rate improvements through UX design & A/B/n testing
• Devised and implemented new PPC and SEO strategies, showing increase in like for like traffic
• Managed third party agencies to develop to agreed timescales, in order to deliver business KPIs
• Developed eMail marketing strategy, provided best practice insight

Northampton, GB

Scoresby, Victoria, AU

Responsible for devising and delivering Digital Marketing strategy across the PaperlinX group of businesses in the UK and Europe. The strategy for updating and retargeting marketing websites and eCommerce platforms to drive increased enquiries and direct sales revenue.Commissioning online and offline campaigns and building a customer audience through.

3ofme present their clients with a totally joined up digital marketing strategy. It is vital for companies today to be able to view their sales, marketing and PR activities as one integrated campaign.Business to business and business to consumer marketing has been revolutionised by advances in digital marketing technology. 3ofme conceptualise, design and.

Responsible for building a new media team of designers and developers to deliver cutting edge platforms for video delivery, website marketing and campaign based marketing.Specialities included video streaming and integration of video into websites and multimedia presentations. Core client base included many UK marketing and advertising agencies, in.

Development of in-house New Media design department. Website design & development, Flash, CD-Rom and DVD authoring, Video encoding, CD & DVD duplication, Motion graphics for video.

Developing working websites for various design agencies. Typically supplied Photoshop or Quark files to turn into working websites.

Ba Hons, Electronic Media

Hnd & Hnc, Digital Communication And Media/Multimedia

Education record