Dan Baranowski Email & Phone Number

Mid Atlantic Region

• Plan, organize and control total selling effort in the Mid-Atlantic Region.• Achieve territory sales budget objectives and plans.• Control and monitor sales expense budget.• Ensure distribution objectives are attained as assigned on a consistent basis for professional and retail products.• Establish territory, distributor and account objectives.• Develop plans to accomplish those objectives.

Upper Midwest & Great Lakes Region

• Consulted with independent hardware store and garden center owners with the purchase of grass seed, lawn fertilizer, spreaders and soil amendments for resale to consumers in MO, IL, NW IN, KS, IA, WI and MN retail outlets• Developed marketing strategies for these accounts to compete against Home Depot, Lowes, Walmart and other regional or national retailers, using accrued co-op dollars• Assisted distributor representatives and key account managers to obtain growth and profitability • Attended distributor and hardware co-op trade shows to present new products and book orders• Territory Sales Growth of 11.6% in 2016 FY and 18.6% in 2017 FY• Prospected and gained 20 + new drop ship accounts in 2018 and 2019 (30 + new warehouse accounts)

Peoria, Illinois, United States

• Completed projects for assigned customers: Ace, True Value, Do It Best, Orgill, Costco, BJ’s Wholesale, Costco Canada, Rona and Home Hardware • Introduced Fiskars employees to on-going projects and assisted with familiarizing them with the hose and sprinkler category• Facilitated a smooth relationship transition to Fiskars Channel Managers in the tool category

Peoria, Illinois, United States

• Managed cross functional efforts in developing promotions, merchandising and Point of Purchase materials for Ace, True Value, Do It Best, Orgill, Costco, BJ’s Wholesale, Costco Canada, Rona and Home Hardware• Responsible for the development of new and incremental business in Gilmour and private label hoses, Gilmour, Nelson and private label nozzles, sprinklers and hose accessories within North America• Achieved profit growth of $300K at leading retailer by conceiving and implementing a SKU rationalization program that positioned trade up products

Greater Chicago Area & Western/Central Pa, Northeast Oh, Wv

• Developed marketing strategies for independent garden centers and hardware co-op accounts to maintain competitive advantage against the Home Depot, Lowe’s, Walmart and Menards• Assisted 12 distributor representatives and key account managers to obtain the growth goal• Attended distributor and hardware co-op trade shows to unveil new products and to book orders• Facilitated accrued advertising fund money to promote the Scotts family of products in the form of radio, television and print ads in the local markets, augmented with Scotts national advertising• Developed special events, including Ladies Night, Mother’s Day promotions, tent sales, NASCAR Nationwide Series promotions, etc. that generated more consumer traffic and Scotts brand awareness• Processed /tracked orders and ad fund dollars for over 150 accounts• Achieved sales goal of 10% growth for FY’09 & FY ’10, 6.5% in FY ’11 • Maintained positive comp store growth in poor economic conditions for ’12 & ‘13• Developed an End Cap Program for the Ace Hardware Chicago Advertising Group Stores that coordinated national and local advertising with a comprehensive monthly display plan• Coordinated a multi-media fall advertising campaign with the Chicago Tribune, featuring print, radio, website and mobile advertisements to reach multiple consumer demographics• Collaborated on the EZ Target (Chicago Tribune print) which produced triple digit percentage growth of consumer purchases on multiple advertised items - program adopted nationally by Ace Hardware and the Scotts Company as a valuable, cost-effective, turn-key advertising option

Cincinnati, Ohio, United States

• Supported sales for ACE Hardware account by attending trade shows and meetings with lawn & garden buyer, assistant buyer and replenishment analyst• Account manager with buyer and sales responsibility, SKU maintenance and reporting for Kmart/Sears, Big Lots and Barjan (automotive distributor)

Carlsbad, California, United States

• Responsible for all marketing needs for the company’s products from inception to the final product • Developed spring and fall lines, including: Dickies, Snap-On and private label for work wear and gloves• Established merchandising concepts/samples for all products• Managed trade shows, including Ace Hardware and Barjan• Undertook new product development and sample creation for our sales group• Coordinated with the CEO to grow Ace Hardware and Wal-Mart Lawn & Garden business

Kansas City/Central Mo & Saint Louis, Mo

• Recruited, supervised and trained 12 seasonal merchandisers for assigned accounts• Developed promotional strategies for incremental display opportunities• Promoted to higher volume territory from Kansas City to Saint Louis for FY ‘05• Increased sales by 10% in the Saint Louis market to $3.4 million (FY ’05)• Increased sales by 15% in the Kansas City metro/central MO market to $2.4 million (FY ’04)• Won Midwest Region Top Gun Award for Ortho Brand at Lowe’s account (FY ’04)• Increased sales in the Kansas City metro/central MO territory by 15% to $2.1 million (FY ’03)• Helped train new Sales Merchandising Manager in the KC market

Mid-South, United States

• Responsible for the training function in the Mid-South region for distributor field representatives• Implementation of national training initiatives• Development of a training program to address the deficiencies• Coordination and execution of all Scotts SBU programs. • Conducted & coordinated account training within each distributor in the territory. • Resolved problems that inhibit good business relations between Scotts and customers

Kansas, United States

• Opened new stores in the Kansas City, Springfield, MO and Topeka, KS markets• Trained SMM on call techniques, developing relationships and product knowledge• Recruited, supervised and trained seasonal merchandisers• Recorded the highest percent of goal in Roundup products for the Southwest Region in 2000.