Creating and managing the development of digital marketing strategy and content assets on a global scale. Responsible for developing the brand aesthetic, compelling copy that resonates with the target personas, and contributing to V+C meeting its ambitious growth targets.- Created brand guidelines that enabled easy use of V+Cs visual brand along with tone of voice guidelines, including producing templates for use throughout the company- Researched and implemented SEO strategy for multiple markets globally (EMEA, NA, APAC, AUS).- Storytelling for case studies and blogs through video, copy, and image editing.- Worked closely with workplace consultants to support their roles with content in various formats to develop client relations.- Managed social media calendar and assets, resulting in organic follower growth on all platforms.- Produced short and long-form content written for blogs and ad copy.- Managed and designed the website content, new features, user experience improvements, and maintenance.- Designed and rebranded information-heavy whitepapers to portray dense information and graphs in an easy-to-digest manner while staying on brand.- Collaborated with an external website company to implement UX changes to develop the core functionality of the website.- Implemented email campaigns and automation.

Left position due to redundancy. Strategising, evaluating, creating, and running the Aston Shaw marketing department including direct line management, brand evaluation and positioning, and growth. Responsible for overarching marketing strategy, social media, future growth, website content, and user experience.- Plan and execute growth strategy with the aim of top 100 accountancy positioning. - Identify unique selling points for the business in comparison to competitors. - Architect information for replacement website design and experience- Enable growth and learning experiences for the direct line.- Create a strict marketing budget designed for maximum ROI and future growth. - Support client managers in marketing collateral, interacting with all aspects of the business to ensure a clear brand message. - Set up strategic business partnerships to help push if new and existing services- Rewrite content to be clear and considered while showing benefits to clients. - Strategise website renewal to transform into an added benefit to clients to set apart from the competition. - Content creation with a focus on SEO and enabling user research.

Designing, executing, and evaluating brand and digital marketing strategy for Greene King on-trade. Responsible for merchandising, digital improvement, management of content/information architecture, and future user experience advancement.- Identified digital weak points within the online landscape.- Designed and Crafted a forward-thinking digital strategy: - - Website consolidation - - Digital tools - - UX Design- Oversee and implement digital landscape and eCommerce improvements, and developments, increasing adoption and conversions.- Supported offline marketing department in digital growth & online monetisation..- Transformed data collection and retention methodology.

- Developing and executing the digital marketing strategy for Blooming Artificial- Creating content for blogs, product information, and guides- Updating, testing, improving, and designing the user experience.- Analyse, interrogate, and report data from Google analytics and other sources to direct future strategy- Design engaging brand material, both digital and physical.- Work closely with and support other members of the marketing team and liaise with the customer service team.- Create, curate, and manage the brand and product photography.- Create illustrations and graphics for website and products.- Competitor analysis relating to UX and customer retention-

- Fluidly working on an M&H Plastics and M&H Division basis- Actively promoting the company through collection, creation, and dissemination of news, press releases, and eshots whilst maintaining a high presentational standard.- Maintaining and improving the M&H Plastics website with product data, news, features, and content.- Collection and analysis of website traffic and sources utilising Google ads and Excel, while implementing Hotjar to offer insights to improvements or adaptations to suit the platform.- Establishing marketing collateral on a bespoke case-by-case basis dependant on market sector or purpose and create templates for circulation throughout the wider M&H Division.- Investigate, analyse, and drive marketing opportunities through market data to maximise and promote our market presence and expertise.- Assist the RPC M&H Plastics Marketing Manager, M&H Division Marketing and Sales Director, and - --- M&H Division Marketing Intelligence Manager in a wide range of duties and projects.- Maintaining the brand style developing and creating a rebrand while monitoring their abidance.- Being the go-to resource for presentational assets such as PowerPoints or videos.- Creating and editing marketing collateral such as product catalogues, infographics, informational booklets, and video media in the Adobe suite of programs (Photoshop, Illustrator, Premiere Pro, InDesign, and XD)- Offering advice and solutions on digital, design, and situational concerns including websites, design aspects, developing technologies, and user interface/experience applications.

This role is where I got my flair for marketing, I was in charge of marketing for the retail store and online sales, consulting for online customer service and retail fulfilment for a medium sized brick and mortar store, creating visual content as a graphic designer for print and web advertising while organising placement and positioning of print advertisements in publications and sales directories, designing packaging and branding for new products, arranging the marketing and logistics to stage trade show exhibitions at multiple locations throughout the UK, all while answering queries, and troubleshooting customer issues, via phone, email, and in person.