Suhail Shaikh Email & Phone Number

With over 25 years of expertise in Marketing Research & Insights, I have independently led successful research studies across diverse industry sectors and geographies. Collaborating closely with C-suite marketing teams, I excel in building relevant research programs and implementing reliable research instruments to deliver timely and impactful insights.My experience encompasses a wide range of studies that include brand equity/ corporate reputation, consumer segmentation, communication testing, tracking brand health/ campaigns, opinion polling, stakeholder mapping, social and political research besides more conventional marketing research studies such as U&As, product/ concept testing etc. With a strong background in both qualitative and quantitative research, I have skillfully combined methodologies to deliver results that shape business strategies. Additionally, I have had the privilege of designing business tools that have been recognized as ‘home grown’ benchmarks and industry standards and first of their kind, regionally and globally. I thrive on innovation and have successfully transitioned research techniques and developed tools to meet the demands of the digital age consumers. Notably, I led a groundbreaking research study titled 'Understanding the Arab Digital Generation,' presented at an ESOMAR conference on behalf of Google and Booz & Co.My strategic orientation and exceptional client engagement skills have allowed me to forge strong partnerships with government enterprises, global and regional brands, communication agencies, and consultancies. As a self-starter, I believe in taking responsibility and sharing credit. I have a track record of empowering and mentoring team members, fostering their progress and success.Recognized for driving revenue growth and transforming organizations into full-service research consultancies, I have also been commended for improving research quality. I developed the 'Savings Index' for National Bonds, UAE, which has become a point of reference in the banking and finance sector. Additionally, I created the 'Consumer Friendliness Index' for a government department in Dubai, providing valuable insights for enhancing customer experiences.Let's connect and explore how my expertise in Marketing Research & Insights can contribute to your organization's success. #MarketingResearch #DataDrivenStrategies #ConsumerInsights #BrandHealth #Innovation