Abram Miller Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Role Responsibilities● Directed strategic media planning, implementation, and measurement for ~$25M in annual ad spend. ● Own client relationships and make complex expertise accessible to stakeholders of different backgrounds and experience levels. Serve as clients’ go-to digital marketing expert and business consultant. Spearhead search and social network strategies and identify core constraints preventing profit growth – from ineffective ad copy, issues with internal sales cycles, and… Show more Role Responsibilities● Directed strategic media planning, implementation, and measurement for ~$25M in annual ad spend. ● Own client relationships and make complex expertise accessible to stakeholders of different backgrounds and experience levels. Serve as clients’ go-to digital marketing expert and business consultant. Spearhead search and social network strategies and identify core constraints preventing profit growth – from ineffective ad copy, issues with internal sales cycles, and more. ● Mentor junior team members with feedback and process training. ● Lead daily prioritization meetings and maintain familiarity with current client performance data. Client Growth and Internal Contributions: ● Effectively scaled global advertising across social, display, and search platforms. International lead volume now exceeds U.S. lead volume by 125%, with no decrease in U.S. leads. ● Within 4 weeks of promotion to account lead for an international B2B Fintech client, optimizations drove 72% decrease in CPL ($201 vs. $729), while lead volume grew 13%. Exceeded client quarterly volume goal by 31% and efficiency goal by 28%. ● Utilized latest AI tools and search engine best practices in Google & MSN to increase profit by 33% for a B2B SaaS client in the invoicing software vertical. This led to the company’s most profitable 2 years ever. ● Scaled annual Meta spend from $2.7M to $5.1M for an internationally recognized B2C education platform while decreasing CPL by 18%. ● Led the creation of best practices playbooks for paid advertising across Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn. Show less

Austin, Texas, United States

During my time at Soluta, I worked to streamline business operations, produce impactful reporting solutions for management, and helped maintain data integrity and usefulness across multiple departments.

Austin, Texas, United States

As Director of Marketing, I provided strategic leadership and support to the CEO across various aspects of the business. This included:- Digital Marketing Strategy: Advised on the development and optimization of the company website and social media presence, ensuring alignment with overall marketing goals.- Direct Sales Channel Development: Played a key role in establishing and optimizing direct sales channels to increase customer acquisition and revenue growth. -… Show more As Director of Marketing, I provided strategic leadership and support to the CEO across various aspects of the business. This included:- Digital Marketing Strategy: Advised on the development and optimization of the company website and social media presence, ensuring alignment with overall marketing goals.- Direct Sales Channel Development: Played a key role in establishing and optimizing direct sales channels to increase customer acquisition and revenue growth. - Data-Driven Marketing: Championed the use of data analytics to inform marketing campaign decisions and implemented feedback loops to measure and improve marketing channel performance. - Talent Acquisition & Team Management: Collaborated with the CEO on hiring processes. I additionally provided support in sales team management and operational functions to ensure seamless business operations. - Vendor Management: Negotiated and managed vendor contracts to secure the best value for marketing services and technology solutions. Show less

Knoxville, Tennessee Area

Role Responsibilities: • Demand generation, sales cycle management, and digital transformation for the entire organization. • Management of a 20-employee division with 5 direct reports. • Helped create lead nurture program and launch customer relationship nurture program. • Defined and documented standard operating procedures and training programs for HR, IT, Data Compliance, Inside Sales, Outbound Sales, Accounts Receivable, Dispatch, Operations, and Payroll.Marketing… Show more Role Responsibilities: • Demand generation, sales cycle management, and digital transformation for the entire organization. • Management of a 20-employee division with 5 direct reports. • Helped create lead nurture program and launch customer relationship nurture program. • Defined and documented standard operating procedures and training programs for HR, IT, Data Compliance, Inside Sales, Outbound Sales, Accounts Receivable, Dispatch, Operations, and Payroll.Marketing and Sales Success: ● Implemented digital-first marketing strategy. Improving website lead volume from 15% of total leads to 45% of total leads within 6 months, with 26% total volume growth. ● Built high-performing internal sales team that drove revenue up 13% and 20% in 1st and 2nd years. ● Launched digital lead purchasing, SEM, and social media marketing campaigns for +$1M in company revenue. ● Proved efficacy of a legacy marketing channel thought to be inefficient. Keeping this program retained $500,000 per year annually that was being wrongly attributed to the organic channel due to poor data hygiene.Analytics and Operations Wins: ● Identified and filled reporting gaps for finance and sales departments, accelerating managers’ ability to make real-time decisions based on personalized stakeholder dashboards. ● Redesigned and re-launched customer relationship product, resulting in +60% lead volume and +$2M annual revenue.● Built ranking & scoring algorithm to measure customer service trends, which improved customer outcomes and lead volume. Uncovered significant percentage of high-value leads being lost at peak times due to representatives not having effective techniques to overcome customer objections.● Instituted data integrity governance by developing tagging systems and organizing meetings with stakeholders across all departments and seniority levels to ensure data hygiene was prioritized. Show less

Columbia, Tennessee

Helped in the coding and design of websites and applications for iPhone and iPod touch.

Bachelor'S Degree, Business Administration With A Concentration In Quantitative Economics

Education record