Responsible for Mastercard Click to Pay Issuer enablement for Europe.

Responsible for UK & Ireland Mastercard Digital Enablement Service (MDES) and Mastercard Send (Push Payments) products. Key achievements and responsibilities include –As a Product Manager, I served as the market lead for Mastercard’s Digital Enablement Service (MDES) and Push Payments products, driving product and consumer strategies through cross-functional collaboration. My role involved fostering strong relationships with internal teams across local, European, and global levels, as well as cultivating key European partnerships with wallet partners such as Apple, Google, and Samsung. Additionally, I functioned as the Technical Product lead for MDES (Tokenisation Platform) in the UK & Ireland, overseeing partnerships with key processors like GPS and TSYS.I provided product and project implementation expertise to commercially launch various digital payment solutions, including Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, Garmin Pay, Sony Pay, Swatch Pay, and Xiaomi Pay, across 30+ UK & Pan European Consumer and Commercial Mastercard Debit, Credit & Prepaid Issuing partners, including fintech’s like Monzo, Starling Bank, Revolut, Curve & Wise. Moreover, I managed the go-to-market strategy for Samsung Pay+, Sony Pay, Swatch Pay, and Xiaomi Pay product launches in the UK & Europe, leading technical implementation, UX/UI translation, and market readiness requirements.Successfully scaled MDES, achieving a remarkable year-on-year transaction growth uplift of 245% from 2018 to 2019 and 125% from 2020 to 2021. Additionally, played a crucial role as the key Digital Product representative in the NatWest Mastercard Debit migration, covering Tokenisation journey planning, implementation of Mastercard Send requirements, and user experience testing.

Responsible for managing high value SMB/Corporate UK and global business accounts.Key achievements and responsibilities include –• Responsible for identifying acquisition, retention and engagement opportunities within key verticals and leveraging Apple’s ecosystem to execute against them.Key targeted verticals include Health, Media, Education, Utilities and Finance.• Account Lead over 46 key accounts and manage the relationship and strategy between client management, director/C-level stakeholders and Apple.• Technical Solutions expert in building custom complex solutions for clients including support services, device deployment (DEP/MDM/VPP), payment services, server/OS support and third party integrations. Whilst presenting solutions in a way that’s easily understandable.• Plan and deliver internal knowledge sharing on technical services/products, market trends, competitor activity and ways the team can utilise this information in what they do.• 200% Revenue Growth Qtr on Qtr for 5 conseq quarters, UK #1 in % growth.• Account growth in excess of over $1.5m revenue.

Responsible for UK Sales including building new and existing business accounts, leading a small sales team and introducing new products to the UK Market.Key achievements and responsibilities include –• Growing Apple Premium Reseller account, quarter on quarter up by 56%, by providing key account management, introducing new exciting products for peak trade and being across all account orders for priority shipments. Achieving 105% to quarter target with £163K in sales.• Presented key product portfolios with managed accounts including Dixons, JLP, Harrods, Selfridges and all Apple Premium Resellers. These presentation meetings were to sell in new ranged products. All meetings I managed to sell product into each account.• Introduced 3 new products to the UK market within my managed accounts from nothing to a saleable SKU. Creating a vendor relationship, negotiating trade guidelines and pricing, to selling into accounts for stocking. These include The Selfy Stick, Typo2 and Fugoo speakers.• Built great working relationship with APR network for Apple hardware and software based products; this required a broad knowledge of Apples Eco system, compatibility and market demand.• Engaged with multiple vendors internationally including Moshi, Withings, Typo, Ozaki, Orbotix, Stem and Speck. To keep new innovative products coming for key accounts.Please note the time period of service with Softline is short, as they had severe impacts to their Apple business and in turn I was made redundant.

5 Month Consultant Contract.Responsible for creating a roll-out strategy for a new loyalty gifting Application being developed. This start-up company required me to document a way to effectively launch this app, including employing an external field team to be on the ground, to designing training packages for deployment. The App was scoped to take a birthday facebook post/like to the next level, offering the user to post a birthday ‘Drink/Gift’ to the recipients wall, where they can redeem that free drink (or multiple) at participating venues. Key achievements and responsibilities include:- • Geographically split the UK into target zones using demographic and key customer type information to enhance the sales teams targeting vision. • Created multiple training packages to train incoming account executives, new account on-boarding, and new networks. • Developed a tiered roll-out plan to stagger the release of the product into the market to create hype for the app. This was in line with the development stage of the app and as per forecast.

Responsible for the sales growth and account management for the state of Queensland within the Mass Market Retail team. This included site visitation and management of a retail sales and marketing field team. Key achievements and responsibilities include:- • Built strong relationships with key accounts within the Mass Market Retail FMCG channels I was responsible for - Including Supermarkets, Department Stores, Specialty and Other (Harvey Norman & Apple). Products consisted of Prepaid/PAYG phones and recharge Revenue. • Managed and drove the sales performance of the state achieving (10) 99%, (11) 103%, (12) 101% (13) 106% • Conducted weekly and monthly sales meetings with my team, so that I could identify any needs and respond promptly, efficient communication was required to give direction drive positive results. • People and performance management of the retail sales & field marketing team • Developing, strategizing and implementing local store marketing within the QLD state across multiple accounts, these included custom branded giveaways, letter box drops, TVC spots and Roadshows. • Account planning, reporting, forecasting were part of the daily requirement as was managing my own time and activity. This role was very autonomous, giving me flexibility to get the job done.

Responsible for the support of the Queensland Yes Optus stores, supporting the Franchise Business Managers in delivery of sales initiatives. This included creating competitions and ways to drive sales. Key achievements and responsibilities include:- • Developed a central online format for all stores to log requests and support calls rather then using traditional email. This eradicated the lost and miscommunicated requests and allowed trail and follow-up functionality plus major reporting benefits. • Number one in the country and was the lead by example Executive that taught others how to manage their states. I project managed $50K conferences for the nations lead forums held in Queensland and key networked with all stakeholders both internally and externally to the business throughout all facets of this role including Franchisees, Store Managers, Store Staff and key internal Stake holders varying from all different departments, including: Marketing, Device Business Unit, Consumer Sales Direct, Service Centres, Billing, Customer Care and Networks. • Support to the stores included both email and phone contact, with support for processing of sales, handset information, System issues, customer escalations, Complaint Management and being the key contact for many different types of requests. • Problem solving, planning and process support were required.