Camelia Merticariu Email & Phone Number

Current responsibilities: - Owning top-of-funnel, cross-channel approaches via paid ads to drive MQLs- Proactively supporting sales efforts by collaborating closely with the sales team by facilitating seamless lead hand-off, and continuously incorporating feedback into daily work to optimize results- Monitoring, analyzing, reporting and optimizing campaign performance across various paid channels (Google Ads, Meta, Bing Ads, LinkedIn, etc)- Extracting actionable insights and… Show more Current responsibilities: - Owning top-of-funnel, cross-channel approaches via paid ads to drive MQLs- Proactively supporting sales efforts by collaborating closely with the sales team by facilitating seamless lead hand-off, and continuously incorporating feedback into daily work to optimize results- Monitoring, analyzing, reporting and optimizing campaign performance across various paid channels (Google Ads, Meta, Bing Ads, LinkedIn, etc)- Extracting actionable insights and steering data-informed decision-making and enhancements through the utilization of SQL and tools like Looker, PowerBI, Heap, BigQuery, Snowflake, VWO, Funnel.io etc- Building and optimizing custom audiences to grow retargeting base- Identifying fresh prospects and marketing channels to test and validate as potential Lead sources- Monitoring and optimizing budgets across B2B and B2C segments in order to maximize customer acquisition at optimal costs Show less

Berlin, Germany

- Extracted, collected and delivered data-driven insights across departments- Conducted data mining operations to identify user behavior patterns for enhancing productperformance- Developed interactive and insightful KPI dashboards instrumental in guiding management decisionsand enhancing user success- Continuously monitored, extended, and provided feedback to be used in tuning the company's DWH- Developed and executed marketing initiatives to increase customer retention

Berlin Area, Germany

- Designed and implemented data queries, and consolidated results into regular reports- Maintained oversight of analytics and metric outcomes- Maintained oversight of data warehousing completeness, correctness and performance- Compiled and cross-referenced data from various sources, including backend databases and Firebase- Provided data-driven insights in response to requests from cross-functional teams- Established and fine-tuned marketing campaigns, leveraging platforms… Show more - Designed and implemented data queries, and consolidated results into regular reports- Maintained oversight of analytics and metric outcomes- Maintained oversight of data warehousing completeness, correctness and performance- Compiled and cross-referenced data from various sources, including backend databases and Firebase- Provided data-driven insights in response to requests from cross-functional teams- Established and fine-tuned marketing campaigns, leveraging platforms such as Braze and Google Ads Show less

Berlin Area, Germany

- Executed marketing strategies based on strategic blueprints- Conducted research and contributed creative input for various marketing content- Planed and published content for a range of Online Marketing activities, including SEO/SEM, SocialMedia Marketing, newsletter campaigns- Analyzed relevant data and KPIs to assess the performance of ad campaigns- Collaborated closely with the marketing manager and supported the marketing team by deliveringbriefs and reports

Hamburg Area, Germany

- Enhanced statistical content related to the United States- Utilized our content management system to handle and process data- Revised and improved existing statistical content while also composing associated editorial text

Hamburg Area, Germany

- Delivered academic instruction to students- Offered guidance to students regarding course content- Conducted tutorials and organized study sessions- Assessed and graded student assignments and examinations

Master Of Arts - Ma, Linguistics

Bachelor Of Arts - Ba, English Language And Literature, General

Activities and Societies: Business Administration

Baccalaureate Diploma, Mathematics-Informatics Bilingual German