As the General Manager of Akinawa International Fz LLC, I oversee the sales and marketing of innovative automotive lubrication solutions in the UAE and African markets. Akinawa is a leader in high-quality engine oils, greases, and a broad range of automotive oils, with headquarters in Japan and a vibrant branch in the UAE. With a robust background in automotive lubricants, I have a keen understanding of the dynamic needs of the industry and the best product recommendations for each client.In my role, I lead a diverse and talented team of sales and marketing professionals, who work with me to deliver personalized consultations and exceptional customer service to our clients. We also collaborate with our product development and research teams to provide feedback and insights on the latest trends and customer preferences in the automotive lubricants market. I am passionate about enhancing engine performance and longevity, as well as creating value and trust for our clients. I bring a global perspective and a local expertise to Akinawa, and I am always eager to learn from and share with my colleagues and partners across the world.