Arijit Sengupta Email & Phone Number

Mumbai, Maharashtra, India

• Managing external communications with key stakeholders, namely government bodies, members, trade associations, the media and customers
• Maintaining internal employee relationships with the staff and associates at the Exchange
• Leading investor education and awareness campaigns
• Handling website content management and social media outreach
• Receiving reports from the team manager for strategy and execution
• Overseeing thought leadership initiatives and key market feedback surveys for the exchange while my team handles it for the rest of Exchange and its group/associate companies

India

• Corporate Communications:
• Led the Marketing, Communications and CSR function for the group for the global markets
• Maintained relationships with the World Economic Forum, trade bodies such as IUHF (International Union for Housing Finance), CII and FICCI
• In charge of media relations in India and Asian, European and US markets
• Provided research and strategic support for all key ministry and government meetings and white papers for the Banking and Finance sector for representation in various panels and forums
• Represented the organization at key external events and conducting media briefings during crises in line with the global and national economic situationCorporate Social Responsibility:

• Provided directional leadership for all marketing-related activities such as market analysis, research reports pertaining to the mutual fund business during the Fidelity AMC Sale to L&T Finance
• Led the communications strategy for all group companies within the financial services entity of Larsen & Toubro
• Custodian for all brand and group communications activities.
• Provided support, counsel and coaching related guidelines to the leadership team on Corporate Communication, Marketing, Branding, Reputation Management, Media interviews, Public Appearances, Employee Events, Social.
• Implemented robust corporate communication platforms driven by strategy and leadership bench building in order to sustain and strengthen the company’s image and growth momentum
• Provided communications support to the captive entity of FIL UK and visiting spokesperson from UK and Asia was one of the critical functions.

Mumbai

• Headed Ogilvy Public Relations and Healthcare Advertising Practice
• Led teams from advertising, planning, creative and public relations departments
• Also led the Social Media and Ogilvy Earth Practice
• Actively involved in Strategic Counsel and Crisis communication for various international brands
• Maintained global relationships within Ogilvy & WPP Group.

India, Sydney And London

• Established the financial practice for Weber Shandwick’s (India market), the first specialist unit focusing on investor and financial communications.
• Responsibilities included business development, branch operations, human resources, business plan and annual budgeting forecast among others.
• Led Brand and Financial communications for a broad range of multinational clients.
• Responsible for the Western India Profit/Loss

• Headed the Business Development team nationally.

• Role involved business development, sponsorship sales for the conference and retail sales for Euromoney training products and the magazine

• Influenced media buying habits for international publications like the Guardian, Gulf News, Frankfurter Allgemeine etc
• Regular interaction with trade bodies like CII, ASSOCHAM, Indo-German Chambers of Commerce, for various industry-focused features
• Advertising sales for all International Publications

• Sold advertising space by mapping advertising brands to fit with the reader profile
• Provided market insights through field visits, and client-agency meetings

Post Graduate Degree, Financial Management

Activities and Societies: Drums, Reading,Travelling

Post Graduate Diploma, Advertising & Public Relations

Advertising and Public Relations major

Financial Management & Advertising & Public Relations