Alexandria Smith Email and Phone Number

• Enhance Walmart 1P and 3P content quality by 45%, boosting sales and online visibility through strategic analysis and optimizations.• Develop and execute marketing strategies on Walmart Marketplace, managing advertising campaigns, product promotions, and major initiatives for tent-pole events and holidays.• Lead cross-functional teams in launching high-impact content for new consumer packaged goods (CPG), ensuring each SKU is optimized for market success and driving a 22% increase in sales compared to previous launches.• Analyze SKU assortment and lead collaboration with the photography team to enhance product imagery, boosting consumer engagement and maximizing sales potential.• Deliver actionable insights by analyzing weekly performance metrics for Amazon and Walmart (US and Canada), driving improved customer experience and increased engagement.• Manage Amazon and Walmart Marketplace orders, ensuring seamless inventory flow and on-time delivery, leading to significant operational efficiency improvements

• Achieved revenue forecasts within 2% by employing in-house sales tools and data-rich systems to develop actionable and pragmatic business plans tailored to individual objectives.• Led the development of dynamic marketing campaigns for diverse clientele, conducted thorough business reviews to ensure alignment with client objectives, and consistently surpassed expectations.• Analyzed key data metrics within sales reports to inform strategic adjustments, enhancing campaign performance and effectively capitalizing on emerging market trends and competitor activities while integrating customer feedback for continuous improvement.

• Promoted to build and execute performance marketing and social media campaigns, deploy a holistic review seeding strategy, and conduct all digital analytics and corresponding reporting. • Conceptualize and launch highly targeted campaigns to drive customer acquisition and repeat purchases, resulting in an 18% increase in engagement and 23% sales growth. • Manage and track a $3M advertising budget at key retailers, Amazon, Wayfair, and Walmart. Successfully delivering incremental sales growth, and a 5X ROI, surpassing performance goals.• Create compelling and on-brand social media content, including graphics, videos, and copy, that drives engagement and awareness while maintaining consistent messaging and tone.• Generate and present detailed bi-weekly reports on the performance of marketing campaigns, and provide valuable insights and recommendations to the leadership team to facilitate informed decision-making.

• Improved the NBG enterprise digital shelf score by 600bps by developing and refining KPIs and measurement framework that aligned content benchmarks to published retailer standards.• Created and executed a comprehensive review seeding strategy using Bazaarvoice and VINE to maximize product visibility and drive sales in the digital marketplace by increasing product review counts by 607%.• Analyzed and reported monthly performance metrics for online product pages across seven strategic retailers. This included identifying opportunities to optimize PDPs to enhance the consumer experience and increase engagement. Retailers include Amazon, Wayfair, Walmart, Overstock, Target, Home Depot, and Lowe’s.

• Managed digital marketing, digital analytics, and website projects for six tertiary education institutions across the United States.• Executed campaign performance analysis to optimize customer investment and determine next steps to fuel client success.• Lead all aspects of the project including deliverable execution, capacity planning, resource allocation, project documentation, and client interactions.• Addressed and resolved project risks to ensure client satisfaction and completionof deliverables.

• Enhanced and crafted compelling, interactive marketing content for social media platforms, blogs, and email marketing campaigns to drive engagement and brand awareness.• Executed targeted marketing strategies on LinkedIn and Instagram to promote wholesale services to diverse cosmetic brands, resulting in increased brand visibility and customer acquisition.• Spearheaded successful onboarding of two new wholesalers within the initial month of joining Pretty Lane, bolstering the company's distribution network and fostering business growth.