Adrian Abramovici Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Responsibilities:◉ Develop communication strategy and marketing mix. ◉ Generate 1/3 of TV costs with same reach and TRP as 3x the budget + negotiate TV exposure costs with efficient frequency/TRP versus reach ratio in relation to company sales. ◉ Corporate study for external communication: research interviews, report analysis, executions for company profile in external communication channels. ◉ Written communications: publishing, corporate, newsletter, social media visual concepts (execution included). ◉ Position brands vi-a-vis competition for a stabile image. ◉ Generate creative solutions on design projects, tv communication. ◉ Analyze competitive market, deliver SWOT analysis, monitor consumer habits/language/preferences via consumer research. ◉ Initiate marketing studies, develop questionnaires, and analyze data. ◉ Also: write scrips, design materials (sales catalogues, symposiums materials), create brand books and corporate book.

Bucharest, Romania

Agency size: 7Responsibilities: # Co-ordinate a team of 7 people, in 4 departments: creative, media, PR, finance.# Average billings: 1.4 million # Budget administration per project: 50k to 400k euro.General activity:# Handle Pan-European Campaigns in Romania, # Generate integrated communications for network clients in advertising, PR, media, TV production, corporate, event management, multimedia, etc. # Manage the company in operational/ financial and administrative areas# Recruiting and training of personnel.

Agency size: 20Agency activity: feature movies and commercial spotsResponsibilities: # Generate database of european based Film Production & Servicing Companies. # Create company presentation emphasizing employee professional experience and knowledge.# Create a separate presentation of Romania (since Romania was - probably still is - poorly known in terms of facilities, quality of life, prices, after hours, distances, etc) # Present TandemFilm to 210 production and film companies in Italy, France, Germany, Sweden, Norway, Denmark, Finland, Belgium, Holland.Main achievements: Executed projects: 22; Success rate: 11%; Increase company revenue by 26%.

Bucharest, Romania

General responsibilities: # Generate marketing plan, negotiate media contracts and daily media supervision. # Total year budget - 4 million euro [half on communication, half on in-store promotion]. # Provide analysis reports to CEO on sales and consumer research. # Train sales force. Trained 27% of the sales in-store team in sales techniques and store managers in couching techniques, during 2003 and 2004. # Develop in house focus groups for testing creative concepts and video cuts.# Reduce external costs of production [related to communication] by 40%. # Correlating the advertising and communication effectiveness in cross reference with sales, on daily basis, and reporting to CEO.# Part of the Flanco rebranding team, and also part of the decision board of assigning a new Agency in 2004. References: Marius Ghenea, exCEO

Bucharest, Romania

Responsibilities: a) Strategic Development PlannerGenerate brand profile information, Develop creative research projects; define consumer-brand relationship; work for international brands of Unilever, Kraft Foods, Pepsi, Duracell, Stimorol, Rothmans, ShellOil.b) In House TrainerGenerate and deliver training to client service (selling techniques, creative evaluation, media basics), creatives (creative strategy, client management), brand training (to clients and internals in agency).

Education record

Training: Management training; Creative approaches/ Evaluation methods; Media training.

Training

Creative Research, Role of research, Methodologies; Sales Approaches.

Education record

Six months Internship; Trainining: Strategic Thinking; The Creative Process; Brand Stewardship;

Education record

Training: Roadmap to Effective Advertising; Successful Account Management;

Bachelor Of Science (B.Sc.), Civil Engineering, Bachelor Degree