Aaron Chen Email & Phone Number

Beijing

Retailer and E-commerce sales for Smartphone accessory: Lead 50 staffs team; 15 staffs direct management, 35 staffs indirect management Retail Offline Retailer: team up with national distributors to ship products to national retailer sores; co-op with Gome, Sunning and APR stores for Apple iPhone, iPad and smartphone accessory at Beijing, Shanghai Team with China Daheng group(Public company) to promote USA-Sandisk, Finland-Suntrica(Solar power bank), Sweden-Lightair( Air purifier) brands on line and off line sales Prepare company retailer marketing strategy and event for the employee to implement Set up offline consumer experience stores to sell Apple products and smartphone accessories at Beijing and Shanghai. .Channel Searching Europe, USA, Taiwan overseas brand products for the China retailer, distributing its product at D-phone, ZhongGuancun channels, etc Focus on China market and initiate sales strategy and market operation Execute sales strategy with national offline dealer and online platform(Tmall, Jindong, Amazon, Gome, Coo8, etc，2688 shop) channelsEcommerce Setup and operation Taobao E-loft store and manage D-phone T-mall store to sell fancy and fashion Smartphone accessory, such as headphone, bluetooth product, speaker.etc. Sourcing Sweden(Urbanista), USA(Monster-beats, Wicked audio), Taiwan(Hoomia) etc. overseas brand products for the China retailer, co-marketing its product at D-phone, Taobao to increase sales Manage sales SKU for the online shop and update the content of new product introduction. Initiate and manage product promotion and sales price Accomplishment: Sold out near 6000 sets Earphones(￥298) at Taobao Group buy within 2 days

Taiwan

* In charge of marketing department of mobile phone (10 staffs) + 2 staffs at China Major account managers coordination to fulfill customer needs: Vodafone, Moto ,Hwa-Wei, Samart(i-Mobile), TomTom Mobile phone platform and 3rd party application management: Negotiate with major chip vendor: MediaTek, Infineon, NXP and Qualcomm platform price and royalty negotiation Market research: market intelligent for 2G, 2.5G, 2.75G and 3G/3.5G technology; Survey Smartphone, GPS, mobile TV user case; Develop mini projector for Nokia, 3M projects BOM cost control: Control product cost and get max product margin* Also in charge of project management department of mobile phone(7 staffs) Manage all major accounts project management issues Keep the entire projects on schedule and coordinate RD/ME/IE dept.Accomplishment: Get Vodafone, Moto, Hwa-Wei, TomTom order

* Develop Business model with 3rd party developer Initial business case with potential partner and implement the application:  Music: implement Airalbum music platform and co-op Rockmobile(Yoyorock) to have music download system. Discuss with label company(EMI,Sony/BMG,Rock record,HIM, etc.) to have more marketing cooperation event. QRcode : adopt Nokia QRcode and 3rd party developed QRcode on different devices. Discuss with operator customer for more Qrcode application event. Blog: team with Wretch,Yam and I-part for Nokia Lifeblog solution. Let Nokia TW become the most successful country on blog application of all Nokia branches in the world. DVB-H (Mobile TV) initial: initial the DVB-H possible partner and made introduction to possible customer. GPS solution: co-op GPS e-map vendors(Showmap) with BT GPS module to perform the GPS navigation * Manage all TPO (total product offer) process Collect all the TPOs and coordinate regional colleague to fulfill country level product software needs Co-op with great China colleagues to decide possible solutions for different devices*Strategy planning Discussing TPO strategy with China and Hong Kong colleagues for quarterly or half year period  Weekly GTM meeting with TW marketing team to organize marketing strategy for different productsAccomplishment: 1st Nokia Asia branch phase in mobile blog with carrier customers and increase mobile sales

I-Mode Handset product managerIn charge of NEC, Toshiba I-mode handset projects managementDaily meeting with NTT Docomo RD and Project Management staff.3G Project managerIn charge of 3G bidding procedure; Coordinate Nokia W-CDMA training session to KGT Report progress to Chairman ,CEO, CFO and VP every 2 weeks

Master Of Business Administration (Mba), International Marketing

Activities and Societies: President of Chinese Student Association

Bachelor Of Science, Industrial Engineering, A

Activities and Societies: President of Student Extracurricular Center