Passionate, cross-functional, creative, and results-driven marketing and sales professional. I have been working with decision-makers of Sales & Marketing to adapt their marketing & sales strategy to match the modern customer journey.I'm very passionate about sales & marketing, especially the changes that have occurred over the past few years and how companies can embrace those changes to get to the next level. It's my job to understand the growth objectives and issues that a company is facing and identify ways to solve those problems.A human brain is a crazy place, and there are two things that fascinate me most about product and marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization—so you're optimizing for something that is both rational and irrational.I apply the same thinking in marketing that I also apply in leadership because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic—in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.