Aakanksha Garg Email & Phone Number

Mississauga, On, Ca

Mississauga, On, Ca

Toronto, Ontario, Canada

1. Lead designer in conceptualizing and designing complex B2B platform to conduct lifecycle assessment of products, resulting in timely design delivery and platform success by seamlessly onboarding 40% clients during beta test.2. Conducted extensive user research and leveraged tools like Smartlook to assess user interactions, identify friction points, and inform design improvements, enhancing user satisfaction and engagement.3. Collaborated closely with founders and stakeholders to establish clear goals, prioritize features and brainstorm Interface design.4. Analyzed user data and feedback to refine existing features, address usability issues, and introduce new functionalities, resulting in improved product performance and user retention.

Toronto, Ontario, Canada

1. Lead designer in redesigning company website, resulting in wider reach and increased engagement, demonstrating strong UX design and product management capabilities.2. Developed user journey and user personas to improve functionality and usability for target audience3. Assisted external UX designers to brainstorm ideas, create wireframes and low fidelity prototypes for the B2B platform

Toronto, Ontario, Canada

1. Defined interaction patterns, internal style guide and intuitive site navigation by eliminating unnecessary clicks.2. Led initiatives to define animation guidelines and design micro-interactions for the site’s UI.3. Worked closely with clients, product manager, front-end developers to implement dynamic human-centred solution

Mississauga, Ontario, Canada

1. Brand Strategy: Developed and implemented comprehensive social media strategies to increase brandawareness and website traffic, showcasing strategic thinking and marketing skills.2. Visual Design: Designed 20+ high-quality clothing design concepts for a pop-up store, enhancing brandvisibility and driving sales in the Muskoka area, demonstrating creativity and impact on businessoutcomes.

Burlington, Canada

1. Building strong customer relationships by providing personalized product guidance in-store, and signing up 20+ customers for the loyalty program per day2. Maintaining accurate and attractive merchandise displays, ensuring strategic placement of products in order to maximize store sales

New Delhi, Delhi, India

1. Audience Engagement: Modernized visual language to attract a younger audience, resulting in a 10%increase in store sales QoQ, showing a strong understanding of target market needs and preferences.2. Campaign Management: Planned and conceptualized 80+ digital assets for apparel campaigns,including design layouts and branding across social media and print media, highlighting projectmanagement and execution skills.3. Collaboration: Worked with social media marketing, photographers, vendors, and store teams tomaintain and distribute assets and designs, demonstrating effective cross-functional collaboration.

Banglore

1. Performance Analysis: Analyzed website visitor profiles and managed graphic requests, leading to a 12% increase in web traffic within 6 months, showcasing data-driven decision making.2. Recognized by manager for decision making and successfully meeting project timelines of high-qualityvisuals and staying up to date with current with design trends and technology

Post Graduate Certificate, Interactive Media Management

Bachelor In Design, Fashion And Lifestyle Accessory Design

Science Stream (Xi- Xii)