➤ Developed and maintained comprehensive Power BI reports for Sales, HSEQ (Health, Safety, Environment, and Quality), and ESG (Environmental, Social, and Governance) metrics, enhancing data-driven decision-making across the organization.➤ Designed and implemented a labor cost simulation model, providing actionable insights for optimizing workforce expenditures and improving financial planning.➤ Collaborated with cross-functional teams on sustainability projects, gathering critical data to support and track environmental initiatives, ensuring alignment with company sustainability goals.

➤ Collaborated with the CEO and CTO as a core team member to drive program expansion through strategic partnerships, customer acquisition, and customer success.➤ Analyzed customer data to derive behavioral insights, resulting in a remarkable 5x growth in conversion from April 2021 to March 2023.➤ Spearheaded and optimized processes that led to a phenomenal 10x valuation growth within a span of less than a year.➤ Supervised and mentored a team of 6 marketing associates, fostering their professional growth and maximizing their performance.➤ Implemented automation for the customer applications to onboarding process, resulting in significant monthly savings of 250 man hours.➤ Leveraged campaign analytics (Email, DM, digital) and effective campaign management techniques to identify and target a potential customer base of 1 million individuals.➤ Achieved a cumulative user base of 60,000 registered users for multiple products, consistently achieving a monthly growth rate of 10%.➤ Led a successful team expansion initiative, facilitating the hiring and onboarding of 15 marketing associates, business analysts, and developers while establishing a dedicated customer outreach department.➤ Spearheaded website and product development efforts, enhancing UI/UX through FIGMA and conducting User Acceptance Testing (UAT) to optimize product flow efficiency.➤ Streamlined operations by creating comprehensive user stories, identifying and eliminating redundancies, and implementing automation to drive process efficiency.➤ Owned and managed multiple dashboards and reports, generating valuable business insights and evaluating product efficiencies, while optimizing the flow of information within the organization.

➤ Assess credit worthiness of new customers through financial performance analysis➤ Industry analysis for target scoping and due diligence for new clients➤ Profitability determination of clients through financial analysis (RAROC, financial ratios etc.) to assist in portfolio segmentation➤ Portfolio management of 40 SME clients worth USD 30 million➤ Onboarding and negotiations with SME clients for different working capital products to increase profitability of the bank➤ Cross-selling of various working capital products to corporate clients via BTL activities

➤ Developed understanding of Structured Derivative Products such as Vanilla ELN, Accumulator, Bonds etc. ➤ Translated business requirements logical structures for coders to create user-friendly automation➤ Researched and recommended Project Management best practices for tracking product delivery life cycle➤ Prepared marketing material such as product portfolio brochures and sales presentations