Analytics Lead-Enterprise Client Abbott
Current๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉLed the analytics team for Abbott Diabetes Care, improving CRM performance by 18% and increasing HCP engagement rates by 22% through advanced cohort tracking and churn analysis.๐๐๐ญ๐ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ & ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒStreamlined data workflows by integrating Salesforce Data Extensions with the Data Lake, reducing processing time by 35% and enhancing analytics consistency by 30%.๐๐ฅ๐ข๐๐ง๐ญ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ & ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌTargeted improved mailability and developed strategies for unsubscribers and inactive users, boosting retention and acquisition rates while increasing email campaign performance by 20% and app activations by 25%.๐๐ซ๐จ๐๐๐ฌ๐ฌ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ฆ๐๐ง๐ญ & ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐จ๐งAutomated workflows, reducing delivery timelines by 25% and standardizing data processes to enhance marketing ROI and efficiency.