𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩Led the analytics team for Abbott Diabetes Care, improving CRM performance by 18% and increasing HCP engagement rates by 22% through advanced cohort tracking and churn analysis.𝐃𝐚𝐭𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲Streamlined data workflows by integrating Salesforce Data Extensions with the Data Lake, reducing processing time by 35% and enhancing analytics consistency by 30%.𝐂𝐥𝐢𝐞𝐧𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬Targeted improved mailability and developed strategies for unsubscribers and inactive users, boosting retention and acquisition rates while increasing email campaign performance by 20% and app activations by 25%.𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 & 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧Automated workflows, reducing delivery timelines by 25% and standardizing data processes to enhance marketing ROI and efficiency.

𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞Learned Salesforce quickly to onboard existing clients and expand data services alongside digital marketing solutions, delivering KPI frameworks, data analysis, dashboards, and automation to optimize operations and efficiency.𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐂𝐥𝐢𝐞𝐧𝐭 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠Led client acquisition on Upwork, from strategy to onboarding.𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐃𝐚𝐭𝐚 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬Designed and implemented workflows for data analysis, KPI tracking, dashboarding, automation, data annotation, scrapping etc, collaborating with teams to deliver high-quality projects on time and exceed client expectations.𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐂𝐥𝐢𝐞𝐧𝐭-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬Worked closely with clients to understand their challenges, craft custom analytics solutions, and ensure everything aligned with their business goals.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭Defined L1, L2, and L3 metrics, automated reporting, and delivered actionable insights to empower decision-making for business heads and the CEO's office.𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠Developed lead incentive structures, increasing satisfaction by 8% and retention by 12%, and conducted price benchmarking to optimize pricing strategy for competitiveness.𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐃𝐚𝐫𝐤𝐬𝐭𝐨𝐫𝐞 𝐋𝐚𝐮𝐧𝐜𝐡 𝐟𝐨𝐫 𝐅𝐫𝐞𝐬𝐡 𝐈𝐭𝐞𝐦𝐬Analyzed wallet share opportunities to increase GMV by 20% and acquisition by 6%, while defining and evaluating metrics for the Darkstore launch of fresh items to optimize operations, enhance satisfaction, and determine feasibility for continuation or closure.𝐋𝐨𝐬𝐬 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐅𝐫𝐚𝐮𝐝 𝐃𝐞𝐭𝐞𝐜𝐭𝐢𝐨𝐧Reduced average RTO by 7% through advanced fraud detection analysis and other strategies.𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐩𝐩𝐨𝐫𝐭Worked on analytics KPIs for customer support, improving CSAT by 15% and NPS by 12% through automated reporting and timely ticket resolution. Enhanced FRT and ART by identifying and resolving database errors and ticket duplications in collaboration with the engineering team, optimizing data flow.

𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐓𝐨𝐩𝐢𝐜 & 𝐁𝐨𝐨𝐤 𝐓𝐢𝐭𝐥𝐞: Sentiment Analysis of Music Using Statistics and Machine Learning.𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲/𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭: Advance Excel, Statistics, Python, Machine Learning Algorithm.My Book is published by the 𝐒𝐚𝐧𝐜𝐭𝐮𝐦 𝐁𝐨𝐨𝐤𝐬 (One of India's best Leading publishers and booksellers).In this journey, I thoroughly enjoyed the process of learning as an 𝐀𝐮𝐭𝐡𝐨𝐫 with the help of my guide(𝐂𝐨-𝐀𝐮𝐭𝐡𝐨𝐫 of this Book) - Dr.Soubhik Chakraborty.I would like to thank my guide for his consistent effort and guidance to complete this project.