I've honed my skills across a diverse range of responsibilities:Content Management System (CMS) Management: I'm adept at utilizing and maintaining website content through various CMS platforms, ensuring accuracy, engagement, and search engine optimization.Coding: I possess a strong understanding of HTML and CSS, enabling me to create and maintain web pages, enhancing the user experience and brand presentation.Social Media Management: I strategize, develop, and implement social media plans to build brand awareness, cultivate communities, and drive engagement across various platforms.Search Engine Optimization (SEO): I'm proficient in implementing SEO best practices to improve website ranking and organic traffic through keyword research and content optimization.Creative Content Creation: Utilizing software like Photoshop, I create visually appealing graphics and social media content, while leveraging my basic video editing skills to engage audiences through multimedia formats.Performance Evaluation & Reporting: I track and analyze the effectiveness of digital marketing campaigns, measuring ROI and presenting insightful reports to inform strategic decision-making.Reputation Management: I actively monitor online brand mentions, proactively addressing any negative feedback with professionalism and building a positive online reputation.Paid Advertising: I manage and optimize paid advertising campaigns across various platforms, maximizing reach and conversions.360 Digital Marketing & Offline Marketing: I contribute to the development and implementation of a comprehensive 360 digital marketing plan, ensuring smooth integration with offline marketing efforts for a cohesive brand experience.Additional Expertise: I possess additional experience in supporting HR functions and providing basic IT assistance for digital marketing operations.

➜ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns➜ Design, build and maintain our social media presence➜ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)➜ Identify trends and insights, and optimize spend and performance based on the insights➜ Brainstorm new and creative growth strategies➜ Plan, execute, and measure experiments and conversion tests➜ Collaborate with internal teams to create landing pages and optimize user experience➜ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points➜ Instrument conversion points and optimize user funnels➜ Collaborate with agencies and other vendor partners➜ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

➜ Approach/guidance to students and parents about International Pre-school, Primary, IGCSE, A-Levels and BBA programmes ( UK )➜ Facilitated and coordinated new student recruitment to the campus along with activities related to academic enrollment.➜ Conducted abroad Enquiry/Follow-ups are in Dubai, Philippines, London, Canada, Sri Lanka, USA, Australia, and India regarding admissions and Tie-ups. Also communicating via email, WhatsApp or having a Meet/Zoom call in the early evenings (and sometimes, even late at night) due to time zones that are many hours apart (7-10 hours differences here).➜ Create and upload day-to-day school activities on 360-degree digital platforms.➜ Tie-Up with nearest schools and colleges for Seminars, events and activities.➜ Developed and continuously fine-tuned student recruitment and retention procedures and protocol.➜ Conducted follow-up with students contacted at all recruitment efforts.➜ Manage confidential student records by filing forms, updating Banner and coordinating with various university offices.➜ Use the telephone and in-person communication skills to educate prospective students on programs of study and miscellaneous school information.➜ Supported students in completing financial aid applications | Attended local area, school, and community events.➜ Write and dispatch email marketing campaigns | Conduct keyword research and web statistics reporting.➜ Developing relationships with local authorities, school-college principles to grow centers' business.➜ Planning & execution of Social Media and Digital Marketing campaigns | Know how to plan, create and implement a marketing strategy.➜ 360 Degree Digital Marketing on Google and many more marketing platforms to generate more admissions.➜ Knowledge in key areas of marketing (SEO, ORM, social media, content marketing, email marketing, PPC and SEM)➜ Stay current in marketing trends and news e.g. Google updates and changes in algorithms.

Planning & execution of Social Media and Digital Marketing campaigns | Know how to plan, create and implement a marketing strategy.360 Degree Digital Marketing on Google and many more marketing platforms to generate more admissions.Knowledge in key areas of marketing (SEO, ORM, social media, content marketing, email marketing, PPC and SEM)Stay current in marketing trends and news e.g. Google updates and changes in algorithms.

-Design teaching material and deliver either across a range of modules orwithin a subject area.-Use appropriate teaching, learning support and assessment methods.-Supervise student projects, and/or e.g. field trips and, where appropriate,placements.-Identify areas where current provision is in need of revision orimprovement.-Contribute to the planning, design and development of objectives andmaterial.-Set, mark and assess work and examinations and provide feedback tostudents.

➜ Manage all marketing materials, website updates, and social media presence on behalf of the international admission development.➜ Generating admission leads and coordinating with students and parents about International Pre-school, Primary, IGCSE, A-Level, IBDP, ICSE and International CBSE at Oshiwara | Juhu | JVPD | Thane | Borivali | Kandivali | Pune | Lower Parel Mumbai.➜ Proactively generate ways to advance the schools’ brand in industry trade publications, digital media, speaking opportunities, event conference participation and other forms of advertising.➜ Create the weekly/ monthly/annual paid and unpaid marketing plan/budget.➜ Implement the weekly/annual marketing plan | Continually evaluate the parent's public relations strategy.➜ Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired messaging Performs other duties as assigned which are in the best interests of the school. ➜ Addition marketing plan Pay-per-click (PPC) marketing | Search engine optimization (SEO) | Content marketing | Video marketing | Online reputation management (ORM) | Experiential marketing | Local marketing | Market research | Event marketing.➜ Prospecting, generating, qualifying, processing and following up on admission leads and appointment setting for admissions.➜ Collaboratively work with the taking admissions, marketing team and leadership to develop lead generation strategies to generate lead opportunities with prospective parents and students.➜ Initiates lead/demand generation strategies that include inbound/outbound calls admissions and marketing campaigns and initiatives.➜ Assist in preparing concise, targeted proposals and contracts | Developing and maintaining strong relationships.

Social MediaContent creation across our key social media platforms: Instagram, LinkedIn, YouTube, Facebook and TwitterMonthly ad planning – allocation of social media budget, ad creation, tracking and reporting back to Marketing team Channel SupportQuarterly catch ups with the for main channel heads (Supermarkets, Retail, Wholesale & D2C) to understand their requirements and to provide the appropriate level of digital support (ads, newsletters etc) Order Marketing CampaignsSupporting the launch of new products across all channels, and raising awareness of new innovative products nationwideWorking with the Marketing team to create and execute seasonal campaigns across our various channelsWorking collaboratively with the Sustainability Manager, communicate out our sustainability goals across our social media platforms ResearchSupporting the Marketing Team with understanding our consumers better as well as understanding the marketing landscape, keeping on top of food trends and restaurant marketing trends

• Deliver prepared sales talks, reading from scripts that describe services, in order to persuade potential customers to purchase a service.• Contact businesses people by telephone in order to solicit sales for services.• Explain our services and prices, and answer questions from customers.• Obtain customer information such as name, address, and payment method, and enter orders into computers.• Record names, addresses, purchases, and reactions of prospects contacted.• Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.• Adjust sales scripts to better target the needs and interests of specific individuals.• Answer telephone calls from potential customers who have been solicited through advertisements.• Maintain records of contacts, accounts, and orders.• Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.• Conduct client or market surveys in order to obtain information about potential customers.