PFJ is an international fine jewelry label where I used to tie brand communications with storytelling.My works entailed but was not limited to:- coordinating directly with the MD and Creative director in ideating campaigns and events- conceptualizing quarterly marketing and social media calendar and managing it- assisting in creating content across all digital platforms- Writing copy for blogs, socials, and website- Styling products/modelling for products- Communicating with a PR agency to garner the right kind of visibility and audience- Reaching out to international platforms to improve brand presence and securing contracts with them

Contributed to the INsight YOUng 20X21 Book that can be accessed through the attached link. I curated the "Millennial Maze" trend.

VisioNxt: Trend Insight and Forecasting Lab, is sanctioned by the Ministry of Textiles, Govt. of India under the Research &Development scheme to develop an Artificial Intelligence based deep learning model enabled to forecast fashion directions for India.I worked on a thesis paper for VisioNxt titled "An investigative analysis of fashion forecasting systems to develop an effective model of fashion forecasting for the Indian subcontinent" as a research intern.

Worked directly with the IIF founder for one of their portfolio companies - Star Kisan - A farm-to-fork AgriTech startup:- Strategized, implemented, and managed the marketing strategy from scratch- Developed and implemented a new business strategy, identified market and solved agricultural supply chain and organizational channel problems at scale in an unstructured market- Conceptualized and developed content and creatives for online and offline mediums- Actively sought influencers, communicated with them, and conceptualized PR packages

Worked for high-street premium brand - Superdry India:- Responsible for updating and listing, content, and images to be put on AJIO, superdry.in, fynd, and myntra along with resolving vendor queries- Created a standardized sample format of product information to be received from the global office, which helped in reducing informational gaps and improved go-live speed of catalogue- Conducted a return analysis to identify opportunities for omni-channel business for Superdry

- Responsible for conducting competitor analysis through studying the product range of similar brands in India, to study current and upcoming trends to suggest for the next season assortment- Identified gaps in the product range to be tailored according to Indian requirements- in the denim and daydresses category especially, which were implemented for the next season.