Content Strategist
CurrentLead content strategist for customer education on Meta Quest, Meta Horizon Worlds, and Meta Avatars that creates simple, straightforward content to match the tone of Meta's brand and provides educational value to Meta customers. Develops and maintain meaningful relationships with product, QA, and engineering teams.Monitors content health and performance through monthly data reports tracking user sentiment, content efficiency, impressions, and SEO. Leads team-wide QA programs to keep content up to date.Led an editorial team, creating content standards for 25 strategists, responsible for ensuring our content standards are being followed across all Meta help centers. Led the information architecture of the Meta help center that improved discoverability, SEO, and content categorization leading to an increase of content effectiveness by 30% year over year.