Alex D. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Empowering the sports fan's experience.At theScore I manage a team of 6 designers and 1 UX writer who collectively work on theScore Bet, ESPN Bet, retail sportsbooks, our growing ecosystem with ESPN, and PENN Entertainment's industry leading internal betting tools. On November 14th, 2023 we launched ESPN Bet in 17 states and became the #1 "Top Free App" (App Store) and the #8 "Overall Free" app (Google Play) within a week. In 2024 I collaborated with a broad range of senior stakeholders to refine our product roadmap and advocate for a growing UX org in our product development process. We launched impactful new features such as Parlay Lounge, an improved My Bet's experience, a retail platform, brand new featured markets and introduced trending metrics, an updated component library and design system for our CMS, and so much more (can't share unreleased features!)Additionally, Sportsbook's research manager Amanda King and I updated our product design process and product discovery to be more equitable and data driven.

Canada

A design platform for teams who build products together. I help manage the central hub of Friends of Figma, Figma's global community platform. My primary focus is on forum moderation, facilitating digital events, contributing to growth strategy, and sharing updates on analytics.In April 2021, a year + after starting, our primary channel had grown by 1050%, and member's were sharing an average of 15,000 messages per month. As of July 2023 growth has climbed to over 2000%. In 2022 I trained and co-led a team of moderators during Figma's 24 hour digital conference, Config. I also contributed to updated moderation processes to be used for future live events.You can learn more at friends.figma.com

Helping clients create engaging experiences through research and design.Recent notable clients include Caviar & Pallet.

Canada

The best way to organize your service business. At Jobber I worked closely with product leaders to drive strategic design initiatives, produced high impact features (shipping mobile scheduling and maps in '22 & '23), and helped level up the design org through mentorship, workshops, and establishing rituals.

The Museum of Modern Art connects people from around the world to the art of our time.At MoMA I worked on adapting a strategic vision produced by IDEO to a more grounded technological scope. I worked with project managers to establish a roadmap of deliverables, created hi fidelity templates and interactive prototypes for a new digital home for members, and contributed to MoMA’s digital design system. Work also included updating editorial templates to better point to the new digital member home.

Multilingual Meetings. Reinvented.At KUDO I worked closely with the marketplace team, updating the platform design, UX, brand application, and rebuilding the component library used across the entire digital portfolio.

Toronto, Ontario, Canada

A little team solving big problems. At Produktiv (formerly KRFTWRK) I led and embedded design team within Sun Life, focusing on new tools to help new and existing clients learn more about offered products.Other products included new digital products for Harbourfront Centre, Future Capital, Lightyear Health, Xanadu, Coral, and Aspira. I also established a core set of principles and processes for Produktiv's design team that enabled greater scale and decreased product delivery time.

Toronto, Canada Area

Making the Internet better. During my time at Tucows I created a design accessibility plan and collaborated with team leads on an implementation roadmap, designed new customer acquisition tools for Ting Mobile, and built the first design system and component library for Ting.

Toronto, Canada Area

Transforming medical record access for businesses beyond care. At medchart I worked on a cross functional team as the only designer, designing digital products for the legal, private medical practice, and consumer platforms.I also had the privilege of collaborating with Cossette on a new brand for medchart. This multi-month process involved market research, ideation sessions, design crits, and culminated in a full platform redesign.

Toronto, Canada Area

Empowering people to take control of their health. At Novus Health I introduced and facilitated design sprints, conducted user research on new and existing digital products, created and managed a component library, and shipped a new enterprise health dashboard.

Toronto, Ontario

Built dynamic web assets in CSS and jQuery.