Aalish Yorke-Long Email & Phone Number

Stoke-On-Trent, Gb

Stoke-On-Trent, Gb

Twickenham, London, Gb

The Little Loop is the UK’s most popular children’s clothing rental platform. Our proprietary technology has revolutionised the children’s clothing market by providing rental, second hand and resale in one place; integrated with the UK’s best loved brands including John Lewis and Partners, Polarn O Pyret, Start-rite, Spotty Otter, Frugi and more.As Non Executive Director of The Littleloop Aalish offers advice on Growth, Digital, Brand and Operational Strategy.Advisory · Non Executive · Digital Growth Strategy · Digital Product Ownership · Tech Stack · Brand Marketing · Digital Marketing · CRM · Customer · eCommerce · Operational and Organisational Design · Systems and Process Design · Circular Economy · Sustainability

London, Gb

Swindon, Wiltshire, Gb

Neptune is a vertically integrated, International Homeware Brand, offering Kitchens, Furniture and Accessories for the whole homeDistribution through Digital Flagship, 28 UK stores, 13 wholesale doors with an additional 7 stores and 20 wholesale doors in EuropeLed post-Covid turnaround & return to profitability through efficiency & margin gains: Strategic transition towards higher margin D2C channels supported by Shopify website re-platform March ’23 & restructure of paid media strategy | Restructured UK Manufacturing | Re-organisation of Distribution Centres | Restructured UK Retail estate | Stock optimisation delivering signifiant working capital benefit | Programme of manufacturing continuous improvement Leadership of Three-Year Plan to support refinancing & address key business challenges: Focus areas: Customer-centricity | Invigorated Product strategy for choice, newness & commercial price architecture in Kitchen, Furniture & Accessories | Over 400 new skus dropped AW24 | Evolved Product & Marketing Vision | Developed new expertise in Supply Chain & Sourcing, Marketing & Commercial teams | Integrated multichannel CRM | Business culture reset across all regions Transformed organizational governance with introduction of retail best practice & process: Regular Board & LT cadence, reporting & governance best practice | WSSI & OTB | Cost management programme | Seasonal product critical path & trading calendar to drive customer LTVTurnaround · Leadership · Board of Directors · Executive Leadership · Business Planning · Financial Planning · Manufacturing · Profit Growth · Digital Strategy · Retail · Strategic Planning · Product, Marketing and Brand Strategy · Commercial Planning · Profitability Enhancement · Customer Engagement · Business Process Improvement · Organisational Planning · Crisis Management · Performance Marketing · Digital Transformation · Business Development · Retail · Business-to-Business (B2B) · Fundraising · Homeware

Strand, England, Gb

Launched Soho Home, Soho House’s global homeware subscription brand in 2016. P&L accountability & leadership of Retail teams. D2C native, opening 5 high performing, community focussed, experiential Studio spaces in LA, New York, Chelsea, Westbourne Grove & Cotswolds. Established International Interior Design & Trade business to enhance customer service for domestic & Trade clients, driving LTV Delivery of full organizational restructure to build a high functioning operation to support rapid growth. Supply Chain restructured from domestic off-shelf buy to own-designed, globally sourced, seasonal Retail Product to serve the Retail business & procurement network delivering to 40+ Soho Houses throughout Europe & USA. Design & management of global Freight, Planning & 3PL network to optimize stock levels & enable seamless Supply Chain General Management of the Cowshed Fragrance brand across Global Wholesale, Digital & Spa Estates (UK, EU & US) Leading D2C & Wholesale distribution throughout UK, EU & US plus amenity & airline partnerships.Cowshed re-brand in 2019 to appeal to a broader demographic and rationalize the range: new Fragrance, Category and Packaging development. Other highlights included end-to-end supply chain restructure to improve GM%, product availability and global reach & management of post-Brexit compliance for EU distributionCreation of Soho Skin, leveraging Cowshed’s infrastructure, expanding the Soho House Retail offer into the skincare category with a high margin, science led, skincare brand of 11 core products, created in partnership with Soho House members. Digital Growth Strategy · Rapid revenue & Profit Growth · International Growth · Product Development · Supply Chain · Brand Marketing · Digital Marketing · Matrix Management · Stakeholder Management · eCommerce · Retail · Wholesale · Partnerships · Operational and Organisational Design · Systems and Process Design · Leadership · Homeware

Strand, England, Gb

London, London, Gb

Ultimately accountable for driving conversion and profitable growth for THE OUTNET.COMKey business stakeholder for Websphere Commerce technology re-platforming projectBridging Technology and Business teams, taking responsibility for the prioritisation of the brand’s technical BAU development stream, iteratively delivering maximum business benefit as quickly as possible Optimising apps and mobile web platforms to increase sales and content engagement ensuring that new functionality is represented e.g. location awareness, vibrationLeadership of eCommerce, Product Owner, UX and Data Analysis teamsResignation due to restructure of “In-Season” “Off-Season” teams and role transition from Head of eCommerce Mr Porter to Head of eCommerce The Outnet following Mr Porter acquisition by YOOXDigital Growth Strategy · Rapid revenue & Profit Growth · International Growth · Digital Product Ownership · Tech Stack · Brand Marketing · Digital Marketing · Matrix Management · Stakeholder Management · eCommerce · Operational and Organisational Design · Systems and Process Design · Leadership · Apparel · Fashion

Victoria, England, Gb

Retail Week Digital Excellence Award, 2014 Retail Week Multi Channel Retailer of the Year, 2013 Led the Sweaty Betty Digital Flagship store and Omni-Channel experience, with accountability for Tech Stack, Commercial Delivery and implementation of the Brand’s Digital strategy. Full P&L responsibility for the Digital business, overseeing Global e-Commerce growth (UK, EU and USA) to 30% share of total salesStrategic ownership of the Sweaty Betty product roadmap using Agile methodology to achieve maximum business value from new and existing eCommerce technology. Notable developments include omni-channel functionality, localization for EU and US markets, integration of Cegid ERP software with eCommerce systems, bespoke call-centre interface, bespoke ‘drag and drop’ merchandising system, online community hub and in-store class booking systemDelivery of two front end re-designs across desktop and mobile sites in multiple territories and local languagesManaged global Trading, localized content, and development plans and implementation of effective measurement frameworksManaged multi-channel Operations, Fulfilment and Customer service teamsBusiness Analytics Champion, leading the User Experience and Insights team A/B testing roadmap and UX test labs, delivering actionable insights throughout the businessSat on Operating Board, building strong cross- function relationshipsDigital Growth Strategy · Rapid revenue & Profit Growth · International Growth · Digital Product Ownership · Tech Stack · Brand Marketing · Digital Marketing · Matrix Management · Stakeholder Management · eCommerce · Operational and Organisational Design · Systems and Process Design · Leadership · Apparel · Athleisure