Aalish Yorke-Long

Aalish Yorke-Long Email and Phone Number

Chief Customer Officer @ OKA
Stoke-on-Trent, GB
Aalish Yorke-Long's Location
London, England, United Kingdom, United Kingdom
Aalish Yorke-Long's Contact Details

Aalish Yorke-Long personal email

n/a
About Aalish Yorke-Long

I am an award-winning CEO, NED and Board Advisor, with 20 years' experience leading, operating and advising some of the UK’s most recognisable consumer lifestyle brands, including Soho Home, Neptune, Cowshed, Sweaty Betty, Soho Skin, The Outnet and The Littleloop.I specialise in driving rapid Growth, developing highly commercial Brand and Product propositions and transforming organisations through my innovative thinking and meticulous execution.I am recognised for my ability to create positive and productive cultures, build outstanding teams, streamline process, optimise performance and lead cross-functional collaboration to achieve ambitious commercial outcomes.Originally from the North West, I'm now based between London and Hampshire where I live with my two children and husband Marcus.

Aalish Yorke-Long's Current Company Details
OKA

Oka

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Chief Customer Officer
Stoke-on-Trent, GB
Website:
okadirect.com
Employees:
403
Aalish Yorke-Long Work Experience Details
  • Oka
    Chief Customer Officer
    Oka
    Stoke-On-Trent, Gb
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  • Albion Nord
    Strategic Consultant
    Albion Nord
    Stoke-On-Trent, Gb
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  • Thelittleloop
    Non Executive Director
    Thelittleloop Oct 2019 - Present
    Twickenham, London, Gb
    The Little Loop is the UK’s most popular children’s clothing rental platform. Our proprietary technology has revolutionised the children’s clothing market by providing rental, second hand and resale in one place; integrated with the UK’s best loved brands including John Lewis and Partners, Polarn O Pyret, Start-rite, Spotty Otter, Frugi and more.As Non Executive Director of The Littleloop Aalish offers advice on Growth, Digital, Brand and Operational Strategy.Advisory · Non Executive · Digital Growth Strategy · Digital Product Ownership · Tech Stack · Brand Marketing · Digital Marketing · CRM · Customer · eCommerce · Operational and Organisational Design · Systems and Process Design · Circular Economy · Sustainability
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  • Creative Mentor Network
    Mentor
    Creative Mentor Network Jan 2022 - Present
    London, Gb
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  • Neptune
    Chief Executive Officer
    Neptune Nov 2022 - Present
    Swindon, Wiltshire, Gb
    Neptune is a vertically integrated, International Homeware Brand, offering Kitchens, Furniture and Accessories for the whole homeDistribution through Digital Flagship, 28 UK stores, 13 wholesale doors with an additional 7 stores and 20 wholesale doors in EuropeLed post-Covid turnaround & return to profitability through efficiency & margin gains: Strategic transition towards higher margin D2C channels supported by Shopify website re-platform March ’23 & restructure of paid media strategy | Restructured UK Manufacturing | Re-organisation of Distribution Centres | Restructured UK Retail estate | Stock optimisation delivering signifiant working capital benefit | Programme of manufacturing continuous improvement Leadership of Three-Year Plan to support refinancing & address key business challenges: Focus areas: Customer-centricity | Invigorated Product strategy for choice, newness & commercial price architecture in Kitchen, Furniture & Accessories | Over 400 new skus dropped AW24 | Evolved Product & Marketing Vision | Developed new expertise in Supply Chain & Sourcing, Marketing & Commercial teams | Integrated multichannel CRM | Business culture reset across all regions Transformed organizational governance with introduction of retail best practice & process: Regular Board & LT cadence, reporting & governance best practice | WSSI & OTB | Cost management programme | Seasonal product critical path & trading calendar to drive customer LTVTurnaround · Leadership · Board of Directors · Executive Leadership · Business Planning · Financial Planning · Manufacturing · Profit Growth · Digital Strategy · Retail · Strategic Planning · Product, Marketing and Brand Strategy · Commercial Planning · Profitability Enhancement · Customer Engagement · Business Process Improvement · Organisational Planning · Crisis Management · Performance Marketing · Digital Transformation · Business Development · Retail · Business-to-Business (B2B) · Fundraising · Homeware
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  • Soho House & Co
    Managing Director Retail, Soho Home | Soho Skin | Cowshed
    Soho House & Co Nov 2019 - Nov 2022
    Strand, England, Gb
    Launched Soho Home, Soho House’s global homeware subscription brand in 2016. P&L accountability & leadership of Retail teams. D2C native, opening 5 high performing, community focussed, experiential Studio spaces in LA, New York, Chelsea, Westbourne Grove & Cotswolds. Established International Interior Design & Trade business to enhance customer service for domestic & Trade clients, driving LTV Delivery of full organizational restructure to build a high functioning operation to support rapid growth. Supply Chain restructured from domestic off-shelf buy to own-designed, globally sourced, seasonal Retail Product to serve the Retail business & procurement network delivering to 40+ Soho Houses throughout Europe & USA. Design & management of global Freight, Planning & 3PL network to optimize stock levels & enable seamless Supply Chain General Management of the Cowshed Fragrance brand across Global Wholesale, Digital & Spa Estates (UK, EU & US) Leading D2C & Wholesale distribution throughout UK, EU & US plus amenity & airline partnerships.Cowshed re-brand in 2019 to appeal to a broader demographic and rationalize the range: new Fragrance, Category and Packaging development. Other highlights included end-to-end supply chain restructure to improve GM%, product availability and global reach & management of post-Brexit compliance for EU distributionCreation of Soho Skin, leveraging Cowshed’s infrastructure, expanding the Soho House Retail offer into the skincare category with a high margin, science led, skincare brand of 11 core products, created in partnership with Soho House members. Digital Growth Strategy · Rapid revenue & Profit Growth · International Growth · Product Development · Supply Chain · Brand Marketing · Digital Marketing · Matrix Management · Stakeholder Management · eCommerce · Retail · Wholesale · Partnerships · Operational and Organisational Design · Systems and Process Design · Leadership · Homeware
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  • Soho House & Co
    Digital & Operations Director
    Soho House & Co May 2016 - Nov 2019
    Strand, England, Gb
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  • Yoox Net-A-Porter
    Head Of Ecommerce
    Yoox Net-A-Porter Jan 2016 - May 2016
    London, London, Gb
    Ultimately accountable for driving conversion and profitable growth for THE OUTNET.COMKey business stakeholder for Websphere Commerce technology re-platforming projectBridging Technology and Business teams, taking responsibility for the prioritisation of the brand’s technical BAU development stream, iteratively delivering maximum business benefit as quickly as possible Optimising apps and mobile web platforms to increase sales and content engagement ensuring that new functionality is represented e.g. location awareness, vibrationLeadership of eCommerce, Product Owner, UX and Data Analysis teamsResignation due to restructure of “In-Season” “Off-Season” teams and role transition from Head of eCommerce Mr Porter to Head of eCommerce The Outnet following Mr Porter acquisition by YOOXDigital Growth Strategy · Rapid revenue & Profit Growth · International Growth · Digital Product Ownership · Tech Stack · Brand Marketing · Digital Marketing · Matrix Management · Stakeholder Management · eCommerce · Operational and Organisational Design · Systems and Process Design · Leadership · Apparel · Fashion
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  • Sweaty Betty
    Head Of Ecommerce
    Sweaty Betty Sep 2012 - Jan 2016
    Victoria, England, Gb
    Retail Week Digital Excellence Award, 2014 Retail Week Multi Channel Retailer of the Year, 2013 Led the Sweaty Betty Digital Flagship store and Omni-Channel experience, with accountability for Tech Stack, Commercial Delivery and implementation of the Brand’s Digital strategy. Full P&L responsibility for the Digital business, overseeing Global e-Commerce growth (UK, EU and USA) to 30% share of total salesStrategic ownership of the Sweaty Betty product roadmap using Agile methodology to achieve maximum business value from new and existing eCommerce technology. Notable developments include omni-channel functionality, localization for EU and US markets, integration of Cegid ERP software with eCommerce systems, bespoke call-centre interface, bespoke ‘drag and drop’ merchandising system, online community hub and in-store class booking systemDelivery of two front end re-designs across desktop and mobile sites in multiple territories and local languagesManaged global Trading, localized content, and development plans and implementation of effective measurement frameworksManaged multi-channel Operations, Fulfilment and Customer service teamsBusiness Analytics Champion, leading the User Experience and Insights team A/B testing roadmap and UX test labs, delivering actionable insights throughout the businessSat on Operating Board, building strong cross- function relationshipsDigital Growth Strategy · Rapid revenue & Profit Growth · International Growth · Digital Product Ownership · Tech Stack · Brand Marketing · Digital Marketing · Matrix Management · Stakeholder Management · eCommerce · Operational and Organisational Design · Systems and Process Design · Leadership · Apparel · Athleisure
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  • Austique
    General Manager
    Austique Nov 2006 - Sep 2012

Aalish Yorke-Long Skills

E Commerce Retail Fashion Online Marketing Multi Channel Retail Social Media Digital Strategy Email Marketing Digital Marketing Affiliate Marketing Brand Development Web Analytics Ppc Powerpoint Visual Merchandising Apparel Pay Per Click Google Analytics Store Management Content Strategy Conversion Optimization

Aalish Yorke-Long Education Details

  • The University Of Edinburgh
    The University Of Edinburgh
    English Literature

Frequently Asked Questions about Aalish Yorke-Long

What company does Aalish Yorke-Long work for?

Aalish Yorke-Long works for Oka

What is Aalish Yorke-Long's role at the current company?

Aalish Yorke-Long's current role is Chief Customer Officer.

What is Aalish Yorke-Long's email address?

Aalish Yorke-Long's email address is aa****@****use.com

What schools did Aalish Yorke-Long attend?

Aalish Yorke-Long attended The University Of Edinburgh.

What skills is Aalish Yorke-Long known for?

Aalish Yorke-Long has skills like E Commerce, Retail, Fashion, Online Marketing, Multi Channel Retail, Social Media, Digital Strategy, Email Marketing, Digital Marketing, Affiliate Marketing, Brand Development, Web Analytics.

Who are Aalish Yorke-Long's colleagues?

Aalish Yorke-Long's colleagues are Anders Olsson, Claudette Forrester, Xana Clark, Phil Reed, Marvin Rafin, Oas Asb, Hannah Miler.

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