Aaliyah Smith Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Washington, United States

Creative Director for all projects from inception to execution. Design digital elements for clients, including but not limited to web design and management, logo and flier design, magazine development and design, photography, and cinematic short films.• Create user experiences and user interface designs; user flows and diagrams, user personas that identify the target audience, SEO, and low, mid and high fidelity wireframes.• Develop and implement brand/style guides.• Increase user engagement and retention.• Develop brands, brand awareness and consistency; including but not limited to defining target audience, voice, mission, vision and values, logo design, and brand guidelines.• Design buttons and icons that align with brands and projectgoals/audiences.• Design and implement animations to draw the attention of target audiences to increase click through rates, sales, and awareness.• Web, app, and landing page design and development using Webflow, Adobe Creative Cloud, Sketch, Figma, and Google.• Collect and Report website analytics; ROI and online conversion rates• Competitor analysis, market research, and trend awareness.• Curate “Story-telling” designs.• Direct, film and edit media content.• Ensure continued website management and maintenance.

United States

Providing exceptional food delivery services to businesses - creating a comfortable break-time experience for employees and clients. Continuously improve customer satisfaction and maintain customer relationships while managing micro-markets, including but not limited to quarterly inventories, daily spoilage checks, and cleanliness.

Increased our client, European Helicopter Association, prospects by designing captivating user-centered brochures, discount fliers, and roll-up banners to promote their association at HELI-EXPO, the largest helicopter exhibition in the world. As well as improve the marketing team’s project management, time management, and client communication by implementing and training 5+ colleagues and 12+ clients on Monday.com.• Maintain and manage spreadsheets for all marketing project budgets• Document weekly status update meetings.

Maintain and improve social media engagement by designing eye-catching graphics, maintaining content calendars, effective copywriting, engaging with followers, and practicing crisis management.• Created user-centered digital graphics by completing competitor analysis, market research, and trend awareness, increasing social media engagement by an average of 2% across all platforms in six months.• Designed engaging digital graphics for #HispanicHeritageMonth, a digital campaign influencing members of the LatinX community to continue and or begin their airline pilot careers.• Develop and implement social media strategies and campaigns.• Collect and Report campaign statistics; ROI and online conversion rates, and social media analytics.• Format and distribute electronic newsletters via Real Magnet.

Designed digital and print materials, including but not limited to digital ads and graphics, infographics, brochures, booklets, year-in-reviews, roll-up banners, and over ten postcards for the marketing team while managing elements on the company website and all social media platforms. • Increased attendance for the annual golf event, during the 2020 pandemic, by designing and promoting digital and print ads, including but not limited to postcards, social media ads, and email graphics.• Redesigned and updated Awards and Recognitions and Education and Training program booklets.• Manage company website and event calendar including but not limited to content creation, graphic and button design.• Research benchmark trends for the target audience.• Develop social media content, design flyers, direct/produce videos, and edit photos using Adobe Creative Cloud.• Maintain a social media calendar via Hootsuite and Excel.• Social media crisis management.• Develop and implement social media strategies and campaigns.• Photograph and film company events.• Assist management staff to plan, promote, support advertising events to attract new and existing customers.• Liaison with internal and external suppliers included but not limited to catering.

Washington D.C. Metro Area

Create influential short films and graphic designs for digital campaigns resulting in a 50% increase in authentic followers in six months, and increase the social media marketing budget while performing exceptional clerical duties.

Washington D.C. Metro Area

Washington, District Of Columbia

Some College, Business Administration And Management, General

Business Administration And Management, General