Amanda Anderson Email & Phone Number

Santa Clara, California, Us

Santa Clara, California, Us

Santa Clara, California, Us

Milwaukee, Wisconsin, Us

- Develop tight points of collaboration between Microsoft and Comparex US. - Ensure the successful performance of Comparex relative to revenue, marketing and technical enablement metrics.

- Driving and implementing global alliance strategy through stakeholder alignment- Leading joint GTM by implementing first Sales Play Sales Summit within the Global Alliance Organization - Spearheading launch of COSA program, a joint channel incentive driving $15M in pipeline in first 3 months- Planning and allocating of $1.2M annual budget and people resources across the global cross-functional team - Organized presence at 2013 Microsoft Worldwide Partner Conference with 35 one on one meetings with partners, facilitated announcement of joint channel program (COSA) that garnered press and had a social media reach of over 100K impressions- Collaborating with Geo marketing leads to design strategic marketing plans to generate $50M in influenced pipeline

San Jose, California, Us

- Collaborate with regional sales management and account teams across 14 states to create integrated marketing plans that build and accelerate pipeline - Create account-based programs to penetrate acquire accounts and protect defend accounts effecting 60% of sales goal- Leverage relationships with alliance and partners to extend budget 5x and expand impact of strategic marketing campaigns- Work cross functionally to develop strategy for a 16 city multi-touch event series for Microsoft Exchange driving over 1,000 attendees - Execute vertical-specific initiatives in energy market including unique content development, awareness and demand generation campaigns and sales enablement resulting in a 2 point gain in market share- Implement best practice thought leadership event to build brand awareness for NetApp among customer executives and influence multi-million dollar deals- Define marketing for new TSP (Telco Service Provider) sales organization through collaboration with corporate and partner marketing to build out sales enablement tools and budget allocation and tracking processes

San Francisco, Ca, Us

▪ Managed $3M MDF budget and maintained relationships across 20 national reseller partners including Dell, CDW and Amazon.com ▪ Developed marketing campaigns and incentives for 8000 field and inside sales managers that increased revenue up to 30% quarter over quarter▪ Integral in developing demand generation and promotional strategy for national channel contributing 20% of North American sales ▪ Introduced, planned and implemented hardware bundling promotions with HP and Dell including the execution of joint marketing campaigns▪ Established relationships and marketing strategy with new e-tail channel resulting in a 5 to 1 ROI.▪ Communicated and implemented plans with partners on Autodesk marketing programs, promotions, incentives and product launches driving 70% market share with top revenue producing product▪ Reported and presented ROI to stakeholders on campaign, program and overall budget investments allowing improved strategic decision making▪ Influenced product and field marketing organizations by acting as a leading channel authority to improve sales tools, training tools and operational efficiencies which increased flagship product market share from 10% to 40%

Jp

Chandler, Arizona, Us

Dallas, Us

Ba, Psychology

Education record