- Develop tight points of collaboration between Microsoft and Comparex US. - Ensure the successful performance of Comparex relative to revenue, marketing and technical enablement metrics.

- Driving and implementing global alliance strategy through stakeholder alignment- Leading joint GTM by implementing first Sales Play Sales Summit within the Global Alliance Organization - Spearheading launch of COSA program, a joint channel incentive driving $15M in pipeline in first 3 months- Planning and allocating of $1.2M annual budget and people resources across the global cross-functional team - Organized presence at 2013 Microsoft Worldwide Partner Conference with 35 one on one meetings with partners, facilitated announcement of joint channel program (COSA) that garnered press and had a social media reach of over 100K impressions- Collaborating with Geo marketing leads to design strategic marketing plans to generate $50M in influenced pipeline

- Collaborate with regional sales management and account teams across 14 states to create integrated marketing plans that build and accelerate pipeline - Create account-based programs to penetrate acquire accounts and protect defend accounts effecting 60% of sales goal- Leverage relationships with alliance and partners to extend budget 5x and expand impact of strategic marketing campaigns- Work cross functionally to develop strategy for a 16 city multi-touch event series for Microsoft Exchange driving over 1,000 attendees - Execute vertical-specific initiatives in energy market including unique content development, awareness and demand generation campaigns and sales enablement resulting in a 2 point gain in market share- Implement best practice thought leadership event to build brand awareness for NetApp among customer executives and influence multi-million dollar deals- Define marketing for new TSP (Telco Service Provider) sales organization through collaboration with corporate and partner marketing to build out sales enablement tools and budget allocation and tracking processes

▪ Managed $3M MDF budget and maintained relationships across 20 national reseller partners including Dell, CDW and Amazon.com ▪ Developed marketing campaigns and incentives for 8000 field and inside sales managers that increased revenue up to 30% quarter over quarter▪ Integral in developing demand generation and promotional strategy for national channel contributing 20% of North American sales ▪ Introduced, planned and implemented hardware bundling promotions with HP and Dell including the execution of joint marketing campaigns▪ Established relationships and marketing strategy with new e-tail channel resulting in a 5 to 1 ROI.▪ Communicated and implemented plans with partners on Autodesk marketing programs, promotions, incentives and product launches driving 70% market share with top revenue producing product▪ Reported and presented ROI to stakeholders on campaign, program and overall budget investments allowing improved strategic decision making▪ Influenced product and field marketing organizations by acting as a leading channel authority to improve sales tools, training tools and operational efficiencies which increased flagship product market share from 10% to 40%