Summary: As a Marketing Coordinator I ensure that there is cross level execution of all marketing campaigns across our owned and paid media channels in support of our Wealth & Personal Banking strategy to acquire international customers and renew existing ones. In this role, I manage end-to end projects in development and production including organizing teams and accountabilities, trafficking creatives to stakeholder, translation and compliance approval. I lead and drive content for our monthly Internal Marketing Newsletter for the executive teams highlighting performance. Actively participate in quarterly planning through tactics including brainstorming, collaborations, gamifying epics) to align on strategic goals, plans, and creative ideas.Think and breathe agile thinking with every task and provide quality output in a fast paced environment.Initiate self-governance to build effective processes and manage expectations using task managers like Monday.com, MS Teams and more.Awards: 2022 Q4 Lions Award Winner - Wealth and High Net Worth Campaigns | 2023 Q2 Lions Award Winner - Mortgage Campaign

In my role as a Project Management Officer/Communications Specialist at UBS, I successfully managed relationships with stakeholders, optimized processes, and led diverse teams across functions. I also implemented D&I related activities, ensuring a transparent channel of communication with senior leadership.

1. Generate innovative ways for Lodgistics to communicate its propositions to our current and future users through product documentation, and onboarding content (in-app, email etc)2. Develop content strategy and create high impact content across channels such as our emails, website, blog, and social media.3. Keep content up to date on website, and training & onboarding material. 4. Research and understand the potential market in India as well as competitors, and potential product differentiators.5. Responsible for the complete sales cycle, generating, closing new business and managing a high growth sales cycle.

In my role as a Marketing & Research Associate at Colliers International in Boston, I played a key role in developing and implementing marketing strategies, providing creative input on deliverables, and supporting corporate initiatives. I also coordinated with the Research department to gather necessary data and materials, ensuring a seamless flow of information for our projects.

1. Assisting Project Managers with their portfolio of retail clients in different industries (beauty, apparel, sportswear) : scoping, management of deliverable, content production and data integration ,and schedules2. Manage day to day client support via Zendesk3. Communication between developers to present product solutions for clients4. Conduct user training for clients on IWD Display software (product)5. Update and improve processes for internal use Client Accounts: Nautica, Vans, Under Armour, Estee Lauder (SMASHBOX, ORIGINS), Godiva

1. Conducted interviews with key business users to collect information on business processes and user requirements2. Assessed the impact of current business processes on users and stakeholders3. Developed wireframes, site maps and content inventories4. Recommended operational improvements based on tracking and analysis5. Mapped current processes and offered recommendations for improvement

- Maintaining folders in a chronological order- Records maintenance and update- Organizing documents onto online SBS database- Data cleaning and migration to new platform

- Set-up digital presence for School of Education at City College of New York- Produced and curated relevant content to reach and drive students/potential students to follow and interact with social pages- Managed the efforts to build online awareness to reach potential candidates for admissions- Focussed on interactive strategy to allow students to participate in content contribution through (informative articles, opinion pieces on current events) - Proofread content to maintain and respect ethical standards of university

- Helped CEO/founder with initial organisation of the company consisting of 3 people team- Set-up the brand digital presence on social media and website- Curated and produced compelling content for digital/print platform to drive brand awareness- Assisted with PR, Brand building and Brand management through social media campaigns and outdoor promotional events, one-on-ones are exhibitions/festivals- Worked as a stylist for monthly photoshoots to create content - Organizing events and participating in fashion & retails programs in the country- Maintaining client database, client support and following up on potential clients closely to build relationships- Research and development of business opportunities to expand company partnerships

- Responsible for film formatting per schedule - Maintaining records, administrative duties- Translate english subtitles for channel- Implemented scripts to enhance the user experience for the channel

- Discovered interesting and unique stories within the city to interest readers on a daily basis- Published lead stories involving current happenings in the city- Concurrently managed writing projects with strict deadlines, to respect publishing timelines- Wrote dynamic content using several styles and voices for print, websites and internal documents - Reviewed and assisted to proofread articles for final delivery- Interaction with PR representatives for press releases at events to gain insights on the purpose and produce compelling content - Created meaningful questions for interviews with celebrities and great personalities in the city that interested target audience