Anne Pinkerton Email & Phone Number

Springfield, MA, US

• Lead strategy, coordination, and implementation of Hampshire's digital communications through websites, email campaigns, paid and organic search campaigns, digital advertising, social media, and search engine.
• Write, edit, and manage content in digital spaces to engage key audiences, ensuring it is accurate, on-message, and on-brand.
• Collaborate with cross-functional teams to leverage and manage digital resources strategically.
• Support business goals of Admissions, Advancement, Alumni Relations, the President's Office, Student Life, and Academic Affairs through digital marketing.
• Track the impact of online efforts, and strategize for scalable growth.
• Keep current with web and social media trends and developments, and make recommendations for improvements.

Holyoke, MA

• Design logos, brochures, business cards, posters, album art, catalogs, mailers, sell sheets, newsletters and more for print.
• Draft and edit copy for articles and collateral of all types.
• Provide website management, create email templates, craft social media strategies and make other digital marketing recommendations.
• Develop outreach and promotional campaigns, including media purchasing and mailing proposals.
• Bid for and manage the production of print work with vendors.
• Consult on best practices for brand development.

Longmeadow, MA

• Source, optimize, and post content for social media channels, and monitor audience engagement.
• Create promotional emails, posters, and online content for literary events, and manage registrations.

• Created and implemented promotional strategies for biennial literary contest, increasing submissions considerably.
• Interviewed authors and wrote profiles.
• Developed email newsletters and social media content.
• Read and reviewed submissions for magazine and contest.
• Created social media graphics to promote books and quarterly magazine.

South Hadley, MA

• Created and implemented online content strategies that aligned with the Alumnae Association's and College's priorities, mission, goals, and key messages.
• Managed Alumnae Association Wordpress website and oversaw its maintenance and development.
• Wrote articles and generated story ideas for the website, campaigns, and the Alumnae Quarterly magazine.
• Generated, optimized, and posted content for all social media outlets.
• Oversaw email marketing strategy, including creation of monthly newsletter to more than 20,000 alumnae and targeted broadcast emails for diverse audiences.
• Analyzed and reported on digital analytics on a weekly, monthly, and annual basis.

Northampton, MA

• Wrote and produced monthly e-newsletter with artist profiles.
• Rebranded all email marketing.
• Designed advertisements and coordinated placement.
• Contributed to ongoing social media efforts.
• Coordinated full-scale website redesign.

Springfield, Massachusetts

• Produced and distributed print and online communications materials for the agency overall as well as over 40 individual programs and services.
• Worked closely with program directors, vice presidents, and staff to align branding and tailor messaging for specific audiences and goals.
• Coordinated projects with development staff to support fundraising events, donor cultivation, and appeal efforts.
• Provided internal marketing support to staff with branding guidelines, tools, and information.
• Handled public relations efforts, including distribution of press releases, pitching stories, and setting up interviews and promotional TV spots.
• Managed website and social media efforts.

Amherst, MA

• Managed website to implement ongoing updates and development. Launched new Chinese language site for organization.
• Designed brochures, interactive PDF documents, banners, mailers, white papers, and reports in multiple languages working with translators.
• Coordinated public relations efforts and social media activities, both in-house and with outside vendor.
• Created and distributed email newsletters and interim promotional communications to a variety of constituents.
• Ensured integration between all online and print communications.

Greenfield, MA

• Managed the production and distribution of all marketing materials, organizing editorial content with an array of contributors throughout the school.
• Provided creative direction for all collateral and campaigns, aligning overarching messaging as well as look and feel to resonate with brand and mission of school.
• Facilitated bi-weekly Marketing Committee meetings to set priorities and review all creative work.
• Managed public website and coordinated bi-weekly e-newsletters to parents, friends, and alumnae.
• Directed social media efforts with a team of contributors.
• Supported Admissions and Development & Alumnae Relations offices with recruitment and fundraising efforts respectively, including creation and delivery of catalogs, alumnae bulletins, ad campaigns, mail, and email.

Hadley, MA

• Wrote, edited, designed, and managed the production of all marketing materials, including newsletters, mailings, educational/training literature, website, brochures, annual reports, and advertisements.
• Set and guided creative direction for branding and all product launches, ensuring consistent visual standards.
• Managed public website and internal intranet including a complete redesign, relaunch, and ongoing maintenance and content development.
• Prepared and maintained department budget and planning calendars for all projects.
• Hired and supervised marketing staff, organized workflow for department, and oversaw all associated tasks. Conducted semi-annual performance reviews.
• Managed work with printers, advertising representatives, web designers, mail houses, and other vendors.

Westfield, MA

• Contributed to creative meetings to design campaigns and communications materials for a variety of clients.
• Designed and coordinated the production of materials ranging from advertisements to large-scale catalogues.
• Provided creative direction at photo shoots and styled product displays.
• Wrote and edited press releases, advertising copy, web text, and promotional messages.

Hatfield, MA

• Managed production of catalogues, brochures, advertisements, point-of-purchase materials, and training literature from conception to completion.
• Designed custom invitations, posters, newsletters, flyers, and brochures.
• Worked closely with photographers, graphic designers, printers, public relations firm, and web host.
• Wrote and edited press releases, advertisements, brochures, newsletters, and packaging text.
• Participated in marketing strategy meetings, designed promotions, and provided creative focus.
• Conducted market research, including product testing and making recommendations to manufacturer.

Master'S Degree, Creative Nonfiction

Ba, Creative Writing And Fine Art