Communications Consultant and Advisor to corporates, specifically an entertainment major and two IT and telecom companies in Mumbai and Pune. Completely responsible for strategic counsel, communications goal setting and planning, and execution of communication plans.

Telecom and Technology vertical head and business development -Vertical head – Telecom and Technology practice, Lifestyle & Sports practice o Team operations, client servicingo Securing new business, new business lead generation, pitch and conversiono Overall development of Lifestyle, Entertainment & Sports PR, Technology and Telecom practice. o Team building and training.o Hands on servicing clients such as Welspun Group, Quick Heal, Securens, GlobalSpace, Reliance Entertainment, Reliance Communications, Oberoi Mall, SH Kelkar.

Business Head for Consumer (Lifestyle, Entertainment & Sports PR) practice and Infrastructure practice. o Managing Mumbai and Pune operations.o New business development. Brought in a business of 1.50 crores in the first year.o Managed clients such as Godrej Tyson, Godrej Interio, Godrej Locks, Café Coffee Day, Fortis Hospitals, COAI, HDFC ERGO, Levi’s, Mills & Boon, Star CJ, Venky’s, among others.

Headed the consumer and infrastructure practice, new business development, business strategies, client relationship management.Business Head for Consumer (Lifestyle, Entertainment & Sports PR) practice and Infrastructure practice. o Involved in setting up Digital PR division of Ketchum Sampark.o Managing revenue targets and profitability of the practice. o Managing clients, service delivery and retention strategies.o Pure play media relations with key print, electronic and online media.o Hands-on planning for each clients’ monthly and annual PR strategies, PR ideation on business initiatives and 360-degree approach to innovative communication deliverables.o Reviewing client plans, monthly activities and results.o Development, growth and learning opportunities for team members.o Maintaining and developing rapport with key media at reporting and editorial levels.o Over the years, developed expertise in corporate, technology, brands and entertainment PR.o Clients: Reliance Infrastructure, Hirco, BIG CBS (English entertainment channel), Nick (kids TV channel), REAL (Hindi entertainment channel), Filmy (Hindi movies channel), Bajaj Auto, Airtel, Gitanjali, Siemens, Cathay Pacific, Lenovo, Tech Mahindra, Euronet, Intel, Opus Software, NCR Teradata, Datamatics, ABD’s Officer’s Choice & Wodka Gorbaschow, Arvind Brands’ ‘Lee’, ASCI, Bombay Dyeing, OVS Industry (S Kumar’s), MPCC / Congress (I), MCGM.

Group Head for Brands and Corporate clients.o Responsible for managing 6-8 clients along with a team of 5-6 professionals.o Target driven new business development.o Actively managing clients, service delivery and retention.o Media relations in business, mainline, online and broadcast media.o Development, growth and learning opportunities for team members.o Over the years, developed expertise in corporate, technology, brands and entertainment PR.o Clients Handled: Emami, UTI, Gufic, ABM Knowledgeware, Srei Finance, Srei Infrastructure, Rupa, Nike, GJEPC, Hero Honda, D Link, Tata Tea, Pidilite, Millennium Alcobev (Zingaro), GJEPC, Nike, Channel[v], Emami, Baidyanath, Star Gold, among others.

Client servicing team -o Actively managing clients and service delivery.o Creating press materials – releases, background notes, event plans, FAQs, talk points, etc. o Media relations in business, mainline, online and broadcast media.o Over the years, developed expertise in corporate, technology, brands and entertainment PR.o Clients handled: Tobacco Institute of India, USAID, Hindustan Motors, IMG-TWI, Reebok, Escorts Group, Congress (I), Vinod Khanna, among others.