Marketing analytics and consulting professional with extensive experience in helping develop and deliver breakthrough insights for senior management across a wide variety of industries and countries.Analytic Partners' mission statement is to provide best-in-class analytics, superior business insights, and value-added consulting services to significantly improve business performance for its clients. AP drives results through innovative marketing analytics, cutting-edge software solutions and strategic consulting. The company vision is to be the world’s premier analytic consultancy.Analytic Partners suite of solutions is focused on providing customized, results-oriented analytics and consulting services to help with a variety of business planning needs including marketing mix modeling, cross-media and digital attribution, pricing analytics, promotional effectiveness, forecasting, segmentation, loyalty analysis, optimization, and brand equity. As a leading and independent global marketing research firm with offices across the globe, Analytic Partners is positioned to serve both multinational businesses and local brands.