Aaron David Cullip Email & Phone Number

Schaumburg, Illinois, Us

Greenville, Sc, Us

Instructor for the Clemson University MBA Program teaching Business Negotiations.

Greenville, Sc, Us

Business Adjunct Faculty:Courses Taught:Professional SellingMarketing StrategyVenture Capital

Kennesaw, Ga - Georgia, Us

Responsible for the leadership and direction of Research & Learning for North America and the Channel Business team within the Wolters Kluwer Tax & Accounting Business Segment.Achievements Include:--Responsible for $48 Million in (Renewal/New Sale) Revenue in 2024.--#1 Senior Leader in TAA YTD FY 24--103% to Sales Quota YTD FY 24--Led the #1 Sales Leader in the country at 125% YTD FY 24.--Recruited top talent into the organization leading to full employment with 100% territory coverage.--Reduced cost of sales in 2023/2024 by an estimated 5% through reorganizational strategy.

Kennesaw, Ga - Georgia, Us

Responsible for the leadership and direction of Research & Learning for North America & Canada field teams. Oversight of Mid-Market & Enterprise Teams with a $50 Million dollar quota comprised of new sales and retention.Achievements include:--FY 2023 North American & Canada field teams achieved 95% to annual news sales quota achieving $24MM on a quota of $25MM. --FY 2023 witnessed $1 MM in Year over Year growth in new sales from prior year.--FY 2023 North American Major Account team achieved renewal sales of $24,600,000 on a renewal quota of $23,700,000 arriving at 103% of target. --Restructured the sales organization resulting in an immediate reduction in cost of sales for the business segment improving overall profitability. --Excelled in Talent Acquisition and Talent Management by hiring executive front-line leadership talent and ensuring our team members were in the proper roles where they could reach their full potential.--Delivered 2 high-yield training initiatives to Wolters Kluwer in 2023 that were adopted by the TAA organization. These training initiatives involved negotiation strategy and emotional intelligence training.

Kennesaw, Ga - Georgia, Us

Responsible for the oversight of the Northeast Region of the United States for the Professional Mid-Market Business Segment of Wolters Kluwer Tax & Accounting North America. Achievements include:--Building a championship sales team comprised of 8 territory managers covering 11 states.--Achieved 110% of Annual quota in 2021 producing $6.3 Million in Sales.--Achieved 139% of Annual quota in 2022 producing $9.4 Million in Sales which is a record at WK for most revenue by a Mid-Market Division.--7 of 8 territory managers exceeded 120% of Annual quota in 2022. (Eagle Award) (WK Record)--7 of 8 territories exceeded $1 Million in sales each in 2022. (WK Record)--Produced the top territory manager with over $1.75 Million in sales in Mid-Market out of 40 field reps in 2022. (WK Record)--Recruited and trained 2 1st year territory managers who each set records at WK for most sales for a 1st year rep selling over $1.1 Million each. (WK Record)

Duncan, Sc, Us

**Responsible for building a dynamic sales organization utilizing channel development and direct sales to scale an employer of record model. Additional responsibilities included leading an Account Manager Team, Business Development Manager Team, Marketing Department and overseeing the Executive Search Division.--Created over 70 new channel partner relationships in the first 6 months with PEO Brokers and Insurance Agencies.--Negotiated and completed national partner agreement adding 8,000 referral agencies nationwide.--Generated $147,000,000 in Gross Revenue in referral volume in the first 6 months.--Closed $10,000,000 in Gross Revenue within 6 months.--Built and developed a sales infrastructure that is scalable.--Implemented and executed a dual sales model using wholesale and direct sales business strategy to leverage channel development and sales direct to the end-user.

**Responsible for the overall development and growth of the sales organization through business development, marketing, branding initiatives, hiring, training, managing sales associates, creating accountability models and metrics, revenue forecasting, analytics applications, profit analysis and budget planning.--Company revenues increased by 300% from 2012 to 2020.--Established contracted referral relationships with over 1,500 insurance agents in the southeast generating 95% of the new revenue growth through wholesale channel innovation.--Expanded the company footprint opening markets in Florida, Alabama, Mississippi and South Carolina.--Expanded the sales organization, adding additional layers of management and sales personnel. --Consistently achieved over 125% of company annual sales revenue goals.--Achieved an average ROI of 225% on front-line sales associates by creating and executing a wholesale business strategy versus a traditional direct business strategy. --Created strategic residual compensation plans that increased performance at all levels.--Increased company profit margins by 15% in 2018, 2019 and 2020 by reducing expenses, increasing prices and enhancing product value.--Customer retention rates improved from 84% to 93% since 2014 by bonding sales associate compensation with customer billing and satisfaction. --Implemented professional sales tools that have improved sales associate daily efficiency by 75%.--Improved closing percentages to exceed 50% which is 30% above the industry standard through coaching and development and wholesale business strategy.--Built a dynamic culture through leading with vulnerability, focusing on relationships, being authentic, driving employee satisfaction and improving customer satisfaction. --Enhanced company visibility with marketing and branding campaigns which included social media development and deployment.

Greenville, South Carolina, Us

**Responsible for improving annual revenues through talent acquisition of top sales personnel, expanding the company footprint, providing solid leadership, improving sales training, and executing the yearly sales tactical and strategic business plan.--Company revenues increased by 225% from 2008 to 2011.--Re-engineered the organizational sales process and culture leading to improved closing percentages, higher employee retention, continued growth of the sales organization and higher employee satisfaction.--Expanded the company footprint to Atlanta, accounting for 60% of new annual sales revenue growth in 2009, 2010 and 2011.--Created an inside sales team adding over $1 million dollar of new revenue growth in 2010 and 2011 and to drive appointment volume.--Consistently achieved over 150% of sales revenue plan each year.--Provided analytics and trend analysis reports to executive management supporting initiatives and entrepreneurial concepts regarding sales and business strategy.--Improved client retention to 97% in 2011 through increased focus on client contacts and surveys.

Rochester, Ny, Us

**Responsible for market share and revenue growth in Western North Carolina and the upstate South Carolina region through lead development, sales consulting, building relationships, business development, and increasing products and services with existing client base.▪ Effectively targeted and solicited companies with 50 to 1,000 employees.▪ Generated meetings with 4-6 new prospects weekly.▪ Developed strong relationships with C level executives resulting in shorter sales cycles and higher retention.▪ Exceeded 105% in sales activity and 102% of sales revenue plan during the fiscal year.

Charlotte, North Carolina, Us

**Series 6, 63 and licensed health insurance advisor responsible for growing retail bank loans, deposits and investment assets.▪ Exceeded all loan and deposit sales goals by over 150% during 2-year tenure.▪ Mentored 30 financial specialists during tenure leading to additional bank revenue growth.▪ Ranked as #2 lender in loan volume in the state of South Carolina out of 100 other retail bank lenders in 2006.▪ Provided expert financial advice regarding customer assets increasing personal asset growth and overall wealth.

Richardson, Tx, Us

Richardson, Tx, Us

**Performed in multiple roles primarily in management, responsible for leading and managing a high performance inside sales team to improve market share in long distance communications. ▪ Recipient of “Spotlight Award” showcasing coaching and development skills.▪ Consistently ranked in the top 50 out of 600 sales supervisors nationally 2000-2003▪ Effective management of 150 sales associates and 8 sales supervisors.

Richardson, Tx, Us

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Bs Marketing Managment, Marketing/Marketing Management, General