With over 22 years of experience in the food industry, I am a technical sales leader who works with a range of highly functional speciality ingredients. I partner with suppliers and NPD departments to develop innovative product ranges that meet the needs and expectations of the consumers and the market.My core competencies include confectionery, jams and preserves, soft drinks, sugar-free, ready meals, sauces, dairy, desserts, animal feed, and pharmaceutical excipients. I have in-depth knowledge and training in pectin, isomalt, palatinose, gums, sucralose, fibre, natural colours and flavours, seaweed, miso, pulses, and grains. I am passionate about creating value-added solutions that enhance the quality, functionality, and sustainability of food products.