Aaron Fishleder Email & Phone Number

Joining Cakebread Cellars, I stepped into a newly created role designed to unite each of their brands under one luxury portfolio. My team encompasses vineyard operations, winemaking, facilities management, sales, and marketing. I define global strategy and shape annual operating plans. Championing a culture of innovation, I spearhead continuous improvement initiatives. A large part of my role includes brand building, marketing, and capitalizing on growth opportunities. I have full P&L oversight of the business.KEY ACHIEVEMENTS➥ Grew the footprint by 223 acres through strategic acquisition, securing grape supply.➥ Led the expansion into the Central Coast market, bringing the Bezel brand to market.➥ Built and developed teams in vineyard management, facilities management, and winemaking.➥ Amplified our direct-to-consumer business, increasing international membership.➥ Managed and optimized performance of 1,650 acres of estate and grower vineyards.➥ Initiated a grower relations team to ensure customer success.➥ Improved revenue with the expansion of the rosé and sauvignon programs.➥ Garnered positive media coverage with features in places like Forbes, Country Living, Wine Spectator, etc.

I was promoted to lead the expansion of the organization, growing both the wine portfolio and vineyard management operation. Providing strategic direction and leadership, I acquired new vineyards and facilities, introduced new revenue streams, expanded our vineyard management service, optimized the day-to-day operation, and bolstered the financial health of the company. KEY ACHIEVEMENTS➥ Worked side-by-side with a private equity firm to accelerate value creation.➥ Grew the operation to 450 acres through strategic acquisition. ➥ Launched four new luxury wine brands, bringing the portfolio to six total.➥ Conceived a new revenue stream, offering automatic planting and harvesting as a service.➥ Captured new business, boosting vineyard management to 30 clients and 700 acres.➥ Invited to speak to distributors and marketers as an industry thought leader.➥ Catapulted my understanding of revenue and cost drivers, honing deep P&L expertise.

As the first in-house viticulturist, I was responsible for ensuring long-term vineyard health and productivity. Building and leading a team of 120, I oversaw the cultivation of 225 acres across 10 properties in Napa and Sonoma. I led all aspects of vineyard operations and wine production for our chardonnay, cabernet sauvignon, pinot noir, and sémillon brands. KEY ACHIEVEMENTS➥ Launched and scaled Vinescape, an industry-leading vineyard management service.➥ Pioneered the use of automatic planning machines on the West Coast.➥ Created a crop estimation tool that predicted revenue to 85% accuracy.➥ Rolled out custom SOPs and organic farming practices across all vineyards.➥ Introduced technology to refine irrigation practices, reducing water usage.

Master Of Science - Ms, Horticulture; Emphasis On Viticulture

Bachelor Of Science - Bs, Plant Science; Emphasis On Viticulture