I began as a writer for the Archdiocese of Denver’s official publication, Denver Catholic in 2015 and was promoted to Managing Editor in February 2018 as a result of my growth and increasing responsibilities. In this role, I oversee the production the archdiocese’s news publications and am responsible for all content planning. I assign stories to staff and freelance writers and coordinate production of everything from photos to design. I produce complete story packages under deadline for print and web, conduct interviews with sources, curate dynamic, web-based content for denvercatholic.org, track readership and web analytics using Google Analytics and craft weekly email campaigns, which are sent to over 170,000 digital subscribers. In my role as managing editor, I work closely with my fellow colleagues in the marketing and communications department to plan and execute effective communications strategies and campaigns. Furthermore, I assist with writing and editing copy for marketing and promotional materials as requested by the Archdiocese of Denver’s senior leadership.Another of my primary responsibilities is managing denvercatholic.org. Using Wordpress, I ensure that all content published on the website is presented in an appealing manner and, in conjunction with our social media platforms, produce content based on trending topics and other KPIs. Under my editorial direction, traffic to our website has consistently increased 25% year to year, with over three million page views in 2023.