Aaron Links Email & Phone Number

Sydney, Australia

3PF IS AN EXPERIENCED OUTSOURCED CFO AND FINANCE TEAM"As part of your team we help your business achieve its full potential by providing the right commercial advice and removing the admin headaches"The team consists of Aaron Links, Chris White and Jeremy Paul who previously ran the Finance team for the Winning Group for 5 years (Appliances Online and Winning Appliances). The key learnings that came from this experience was the importance of the customer perspective and that… Show more 3PF IS AN EXPERIENCED OUTSOURCED CFO AND FINANCE TEAM"As part of your team we help your business achieve its full potential by providing the right commercial advice and removing the admin headaches"The team consists of Aaron Links, Chris White and Jeremy Paul who previously ran the Finance team for the Winning Group for 5 years (Appliances Online and Winning Appliances). The key learnings that came from this experience was the importance of the customer perspective and that growing businesses need a helpful and approachable finance team to be able to achieve their goals.Who we can help?Usually our clients have either outgrown their finance teams or they need a finance team with a commercial approach. Client turnover can range from $1m to $50m. We have successfully helped:o CEO's and business owners who want experienced partnerso Growing businesses who want to setup to scaleo Startups who want a guiding hand for their businessThe advantage of using the 3PF team is that it provides speed, experience and flexibility. 3PF can be used in many ways:- As a team or individually- Daily, Weekly, Monthly- Short or Long term3PF can help with:Strategy and CEO supportPerformance and cashflow visibility for future planningProvide outsourced finance team support to remove those admin headachesBookkeeping and Accounting, Accounts Receivable, Accounts Payable and AdminImplement scalable systems and solutionsIntegrating Xero with the right business systemsMergers and AcquisitionsCashflow and fundingRisk monitoring and management - Insurance / FX / Contracts / T's and C'sCompliance satisfaction – Audit preparation, BAS, Workers Comp , Payroll tax etcHR / PayrollOffshoring / OutsourcingWhat makes 3PF different is their hands on experience which will ensure your business is scalable and plans are executed successfully. aaron.links@3pf.com.auM: 0401 114 333jeremy.paul@3pf.com.auM: 0416 085 493chris.white@3pf.com.auM: 0403 066 486 Show less

Sydney, Australia

The Winning Group of companies includes - Appliances Online, Winning Appliances and Handy Crew.My previous role as CFO of the Winning Group provided me with market leading experience in both online and traditional retail as one of the key Executives of the Winning Group (Appliances Online and Winning Appliances). My key achievement was to help the Winning Group to expand substantially whilst managing the cash flow requirements of a high growth business.What I was able to… Show more The Winning Group of companies includes - Appliances Online, Winning Appliances and Handy Crew.My previous role as CFO of the Winning Group provided me with market leading experience in both online and traditional retail as one of the key Executives of the Winning Group (Appliances Online and Winning Appliances). My key achievement was to help the Winning Group to expand substantially whilst managing the cash flow requirements of a high growth business.What I was able to bring to the Group was strong finance, process and structure as well as good strategic and operational support to the CEO. From day one I set about identifying the challenges of the business and coming up with scalable solutions that would allow the business to expand significantly whilst controlling headcount.The family business has now evolved into a highly successful retailer with best in class bulky goods distribution, scalable infrastructure and a global leading Net Promoter Score. Show less

Was responsible for the management of the Australasian offices of Gurit.The team consisted of Sales and Engineering consultants that provided goods and services throughout South East Asia for Marine and Civil industries. Goods were manufactured at Gurit's sites throughout the globe but predominantly China, UK and Canada. This role was attended to whilst also doing the Business Unit Controller role.

Was responsible for Finance for the Global Marine Business Unit of Gurit.The role required extensive travel throughout the world to various customers, manufacturing and sales sites. Worked closely with Graham Harvey the Head of the Business Unit as well as the CFO of the Gurit Group to ensure strategies were implemented successfully.The marine industry was dramatically impacted by the GFC so the role became focussed on restructuring and cost cutting to ensure the sustainability of… Show more Was responsible for Finance for the Global Marine Business Unit of Gurit.The role required extensive travel throughout the world to various customers, manufacturing and sales sites. Worked closely with Graham Harvey the Head of the Business Unit as well as the CFO of the Gurit Group to ensure strategies were implemented successfully.The marine industry was dramatically impacted by the GFC so the role became focussed on restructuring and cost cutting to ensure the sustainability of the business whilst gaining market share from struggling competitors. M & A activities were undertaken to maintain sales levels and profitability and Regions were restructured to deal with dramatic Foreign Exchange changes. Show less

Sydney, Australia

Was initially employed as Financial Controller of the Australasian section of SP Systems (Bought by Gurit). Based on performance my role was expanded to General Manager. I worked closely under the Managing Director for the region Simon Grosser to expand our setup to deal with the strong growth and the Group's expansion plans into Asia.

Sydney, Australia

Architecture and Interior Design company consisting of over 100 employees that provided consultancy in Australia and China . When I started the Group had minimal financial controls or systems in place. My 1.5 years at the group setup these systems and processes before I was headhunted by SP Systems to move into an industry I was passionate about due to my sailing background.

Sydney, Australia

Started off as an accountant with Stanley and Williamson. Initially I worked and studied at the same time to gain my degree and to become a Chartered Accountant. Due to the size of the firm I was able to gain experience across a diverse customer range. I then became a Senior accountant and was offered partnership. Throughout my time at Stanley and Williamson I provided advice to Companies, Trusts Individuals and Superannuation funds in relation to taxation, operations, strategy, risk management… Show more Started off as an accountant with Stanley and Williamson. Initially I worked and studied at the same time to gain my degree and to become a Chartered Accountant. Due to the size of the firm I was able to gain experience across a diverse customer range. I then became a Senior accountant and was offered partnership. Throughout my time at Stanley and Williamson I provided advice to Companies, Trusts Individuals and Superannuation funds in relation to taxation, operations, strategy, risk management and audit. Show less

Masters Of Management (Underway), Finance

Chartered Accountant, Accounting And Business/Management

Bachelor Of Economics, Accounting, Economics And Business Law

Bachelor of Economics

Higher School Certificate