My time at The Association allowed me to work on a larger breadth of projects to expand my skillset and portfolio. I collaborated with cross-functional teams in order to deliver marketing and communication assets to internal departments and external constituents. More specifically, I:-Wrote and produced video projects, including Away Game Midnight Yell Practices, episodes for the Monday Music Series, brand messaging videos, and videos for student organizations The Association supports… Show more My time at The Association allowed me to work on a larger breadth of projects to expand my skillset and portfolio. I collaborated with cross-functional teams in order to deliver marketing and communication assets to internal departments and external constituents. More specifically, I:-Wrote and produced video projects, including Away Game Midnight Yell Practices, episodes for the Monday Music Series, brand messaging videos, and videos for student organizations The Association supports. Led a student videographer to complete the holistic video creation process—ideation, script-writing, filming, editing, and publishing. -Collaborated in writing and producing print materials, such as the organization's Brand Guide and Resource Guide.-Assisted in coordination and maintenance of affinity partner and sponsorship programs and worked with coordinating staff to deliver sponsorship elements; developed a strategic, story-focused, and data-driven plan for acquiring sponsorships and partnerships.-Assisted in developing The Association’s overall brand messaging strategy and advertising campaign. Worked in collaboration with the Director of Marketing and external advertising agency to deliver constituent-focused messaging and advertising. Show less

I worked as a freelance marketer for the United Sales Marketing team, delivering a variety of assets requiring design and marketing skills. In this role, I:-Sourced strategic and account-focused information to write and design flyers and slides to promote United for Business’s products.-Originated and designed a full branding package for an executive-led retreat with top corporate customers.-Delivered a suite of graphics for a customer-focused holiday party, filling Time… Show more I worked as a freelance marketer for the United Sales Marketing team, delivering a variety of assets requiring design and marketing skills. In this role, I:-Sourced strategic and account-focused information to write and design flyers and slides to promote United for Business’s products.-Originated and designed a full branding package for an executive-led retreat with top corporate customers.-Delivered a suite of graphics for a customer-focused holiday party, filling Time Square’s NASDAQ building with brand messaging. Show less

I spent the summer of 2019 interning with the Sales Marketing team at United’s headquarters. In my role, I executed projects ranging from email marketing strategy to spearheading the redesign of the Campus Ambassador program. More specifically, I:-Evaluated analytics of 3.3 million marketing emails and generated best practice recommendations for effectively reaching the target audience.-Helped redesign quarterly business review slide decks to deliver story-focused and data-driven… Show more I spent the summer of 2019 interning with the Sales Marketing team at United’s headquarters. In my role, I executed projects ranging from email marketing strategy to spearheading the redesign of the Campus Ambassador program. More specifically, I:-Evaluated analytics of 3.3 million marketing emails and generated best practice recommendations for effectively reaching the target audience.-Helped redesign quarterly business review slide decks to deliver story-focused and data-driven insights for sales managers.-Served as the official photographer for the Worldwide Sales Conference, delivering 2,100 culled and edited images; led a photoshoot of company executives, including the CEO of United Airlines.-Collaborated with MileagePlus department to write and redesign the Campus Ambassador program; presented to SVP of Worldwide Sales. Show less

I began my career at United as a Business Development intern through the Campus Ambassador program. I spent the academic year strategizing with several United Sales leaders to evaluate the airline’s unique selling position to college students and implemented marketing strategies to effectively reach them. More specifically, I:-Wrote and developed social media content to reach the niche target market.-Planned and managed four on-campus events to promote United and the MileagePlus… Show more I began my career at United as a Business Development intern through the Campus Ambassador program. I spent the academic year strategizing with several United Sales leaders to evaluate the airline’s unique selling position to college students and implemented marketing strategies to effectively reach them. More specifically, I:-Wrote and developed social media content to reach the niche target market.-Planned and managed four on-campus events to promote United and the MileagePlus program; resulted in 250 MileagePlus sign-ups.-Researched and contacted 142 campus organizations participating in annual domestic and international travel. Show less

I spent several months working as a social media intern for Arrow Academy Charter Schools. In this role, I utilized various social media channels to optimize the district’s presence and messaging to the parents of prospective and current students. More specifically, I:-Curated and wrote relevant content to earn and foster brand trust, educate target market about charter school specifics, and increase brand awareness among current and prospective student families.-Fostered a 220%… Show more I spent several months working as a social media intern for Arrow Academy Charter Schools. In this role, I utilized various social media channels to optimize the district’s presence and messaging to the parents of prospective and current students. More specifically, I:-Curated and wrote relevant content to earn and foster brand trust, educate target market about charter school specifics, and increase brand awareness among current and prospective student families.-Fostered a 220% increase in total social media followers; resulted in a natural increase in account engagement.-Redesigned district website to meet and exceed ADA regulations. Show less

I am pleased to announce that I have been promoted to Photo Editor of the Aggieland Yearbook at Texas A&M University. In this position, I collect photographs from the organization's photographers, cull the images, edit the images, then organize them in the yearbook's database. Additionally, I will continue my role as a photographer.