Aaron Marcus is a Principal at Aaron Marcus and Associates. He is proficient in Hebrew, German. Colleagues describe him as "Aaron and his team were employed on several projects. In each instance, they were thorough and creative. Their attention to detail and understanding of human adaptive capabilities helped our products succeed in the marketplace and moved our own thinking forward." and "Aaron has been a true pioneer of user-interface. More importantly, he remains a visionary. With decades of perspective to draw from, he can frame the context and chart the way for the most innovative of projects."